http://ssm.tips/dmtw06282014ss - In this episode, we discuss how you can effectively use popups as explained by the conversion expert behind ConversionXL, as well as Smashing Magazine's tips on how you can speed up your WordPress site. We will also update you on a recent development that affects everyone who runs paid Facebook ads and share with you some tips on how you can slash your Facebook ad costs in half.

1. June 28th
, 2014

2. For this week, we tackled…
• ConversionXL came to the defense of popups
• Smashing Magazine shares tips on how to speed up your
WordPress site
• Facebook update for anyone running paid campaigns
• Seriously Simple Marketing shows you how to cut your PPC
marketing in half

3. ConversionXL Came To The Defense Of Popups
• Editing your popup opt-in
buttons to make it more
conversational gives you higher
conversion.
• The bounce rate has very little
difference if you have a popup or
not.
• Subscription rate actually goes
up.
http://conversionxl.com/popup-defense/

4. Smashing Magazine Shares Tips On How To Speed Up
Your WordPress Site
• Go to the P3 plugin so that it can scan your
site and give you a visual, diagnostic of how
much resources different plugins are taking
up on your site.
• Compress your WordPress site—depending
on your host, this might already be done for
you, but it’s better to check. It works similar
to a ZIP file.
• Use a caching plugin—we recommend WP
Super Cache or W3 Total Cache.
• Regularly do database cleanup—we use WP
Optimize.
• Minify CSS/ Javascript
http://www.smashingmagazine.com/
2014/06/25/how-to-speed-up-your-
wordpress-website/

5. Smashing Magazine Shares Tips On How To Speed Up
Your WordPress Site (Continued…)
• Turn off your ‘pingbacks’—go to settings and
go to the discussion section and turn it off.
• Specify image sizes yourself and get as close
as you can to the actual size of the image that
you want it to be. We recommend Pixler to
resize the image so that it loads faster.
• Push your Javascript down to the bottom.
• Use Sprites as an option to scrub your site of
all the image on your site.
• Enable “keep alive”
• HTML versus PHP
• BACK UP. Make sure you back up your files if
you want to go through all these tips.
http://www.smashingmagazine.co
m/2014/06/25/how-to-speed-up-
your-wordpress-website/

6. Facebook update for anyone running paid
campaigns
• Facebook is now giving you an
opportunity to customize your message
with advance customer targeting.
• It’s really going to be a really, really
powerful tool for marketers. And from a
media buying perspective, the sooner
you jump in, the better.
http://allfacebook.com/custom-
audiences-multi-product-ads_b132834

7. Seriously Simple Marketing Shows You How
To Cut Your PPC Marketing In Half
• Segment your target audience and
break it down to find the cheapest likes
and build your budget around that.
• Start by defining your desired target
audience, drill down to more specific
demographics and invest your
advertising budget on that segmented
group—not only are the responses
better but the cost is significantly
cheaper as well.

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