Digital Marketing This Week - September 6, 2014
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We’re opening Digital Marketing This Week for the month of September with a great discussion on copywriting—specifically on how you can write great sales copy. We’ve managed to simplify the process of copywriting into a 7-step checklist that we believe every good copywriter follows.
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Digital Marketing This Week - September 6, 2014
- 1. Episode 13: September 6th, 2014
- 3. Who Am I? Chris Mercer • Content Developer • Optimization Expert • Host of DMTW • Call me “Mercer”
- 4. This Week’s Focus Topic…
- 5. Have A Question? http://ssm.tips/question
- 7. “How To Write Great Sales Copy” (The 7 Step Checklist Every Good Copywriter Follows And The One Thing They Know Never, EVER To Do)
- 8. #1: “One Page, One Purpose” • A clear call-to-action • Decisions create friction & distraction • Everything supports this singular action
- 9. #2: “Learn Their Language” • People buy from those they like • Jargon builds rapport • Use Amazon Reviews
- 10. #3: “One On One” • Write for ONE person • The better you know them, the more effective your copy will be
- 11. #4: “Create Objections” • Objections are opportunities • Bring them up FIRST • Another rapport building opportunity
- 12. #5: “Clear, Credible Motivation” • Scarcity • Social Proof (Reviews) • Urgency • Reciprocity
- 13. #6: “Scanners Stack” • Write “the bones” • Headline • Then Subheadlines • Then Bulletpoints • Then fill in the details with a story involving the reader
- 14. #7: “Follow A Formula” • Attention, Interest, Desire, Action • Picture, Promise, Prove, Push • Star, Chain, Hook • What It Is, What It Does, What To Do
- 15. Avoid: “We’ing All Over Yourself” • Replace “we” or “I” with “you” and “your” • WIIFM – Keep it benefit driven • Action oriented, value driven terms • 24 hour scour & scrub
- 17. • Meet “Benny” • HTTPS & Ranking • Authorship… What Now?
- 18. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
- 20. How To Ask A Question... http://ssm.tips/question
- 22. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
- 23. Are You A DMTW Insider? Insiders get expanded access to the Q&A portion of Digital Marketing This Week. Visit www.SeriouslySimpleMarketing.com & join free!