As marketers, we are fixated with the best practices, the best strategies, the tried and tested tactics. However, it is very rare that we talk about the failures that we will inevitably encounter along the way. In this video, we will discuss how to manage failure in digital campaigns and how you can gauge whether solving a business problem is worth it or not.

1. Managing Failure in Your
Digital Campaigns

2. Failure Is Part Of Running Digital Campaigns
• Marketers tend to be obsessed with
best practices and the things that
work
• A lot of entrepreneurs quit in the
face of failure, not realizing that it’s
part of the whole process

3. “The Dip”
• A book by Seth Godin
• The start of a marketing endeavor is
always the most exciting
• Then, failure enters the picture and
pushes you to the brink of quitting
• “Never quit something with great long-term
potential just because you can’t
deal with the stress of the moment”

4. It’s all about reframing
your mindset when it
comes failure

5. Knowing If A Situation Is Worth Seeing Through
• Do you have enough resources,
budget, time, team, and the
knowledge?
• Consider if all the work and effort
that you will put into it will
actually be worth it

6. How Can Failure Can Teach You?
• Getting to know your
audience and their needs
• Studying various techniques
based on successful
campaigns
• Understanding the kind of
channels you should be using
• Knowing how to accurately
measure your success

7. Expecting Perfection?
Along the way, you will “fail”
and you will make mistakes.
You will also learn from them
and do better next time!

8. For More Information Visit:
www.SeriouslySimpleMarketing.com