Mark Smalley presents on his favorite IT paradigms and career perspectives over the past 10 years. He discusses frameworks like ASL, ITIL, BiSL and standards like ISO. He also covers paradigms like demand-supply-use, Cynefin, disruptive innovation, and questions versus answers. Smalley emphasizes finding happiness and usefulness in one's career, which may involve reinvention and refocusing over time as things change. He encourages connecting with others for new perspectives.

1. Mark Smalley
My favourite IT paradigms

2. TFT14
18th February 2014
My Favorite IT Paradigms
and various other Musings
Mark Smalley, IT Paradigmologist
@marksmalley
&
mark.smalley@aslbislfoundation.org
2
2

3. Federal Presentation
Safety Standards
3

4. London
Chicago
Fort Lauderdale
Cary
Phoenix
Las Vegas
Antwerp
Malmö
Singapore
Kuala Lumpur
2013
Calgary
Edmonton
Toronto
New York
Edina
St Paul
Nashville
Osaka
Tokyo
Birmingham
4

5. Humble beginnings
● 1st conference presentation 9 Dec 2003
● 10 years presenting at international events
● Pink04, 15 Feb 2004, Las Vegas
● Useful IT paradigms
● Useful career paradigms
9 Dec 2003
5

6. What’s better than a best practice?!
Brian Johnson &
Mark Smalley
Las Vegas / Feb 15, 2004

7. Introduction
Brian Johnson, Director, Marketing &
Communications, Pink Elephant
Prior to joining Pink Elephant Inc in 2002, Brian
Johnson has played a pioneering role in the
development of the IT Infrastructure Library. Brian
has written five of the original ITIL volumes as well
as the ITIL Business Perspective series. He also
designed the current ITIL rewrite.
Mark Smalley, Manager Business
Development, Getronics
Mark has 20 years of experience in the field of
applications management, varying from
delivery to management and organization. He
works for Getronics and is responsible for the
development of Getronics’ applications
management business in the Netherlands.
He’s an active member of the ASL Foundation.
Mark also frequently writes and speaks about
his discipline.

8. Application Management in 1994
Maintenance
Programmer
Bad for
your Career
Operational,
Fire-fighting
Hero
Management

9. Application Management in 2004
Business
Demands
Increased
Complexity
Reduced
Budgets

10. Maturity
???
ASL
ITIL
Business IS
Management
Applications
Management
Infrastructure
Management
1990
2010

11. 2014: Extreme Maintenance
It’s maintenance
Jim, but not as
we know it…

12. “ASL is the DevOps piece.
It joined up what needed
to be joined up” (14:40)
12

13. Application Services Library
www.aslbislfoundation.org
Services
Application
Strategic
Managing
Operational
13

14. Application Services Library
www.aslbislfoundation.org
Services
Application
Strategic
Managing
Operational
14

15. Maturity
???
ASL
ITIL
Business IS
Management
Applications
Management
Infrastructure
Management
1990
2010

16. Business Information Services Library
www.aslbislfoundation.org
Govern
information
Management
Direct
information
strategy
Manage information management
Support
users
itSMF Singapore 2013 Annual Conference - Value of ITSM
Change
functionality
16

17. Business Information Services Library
www.aslbislfoundation.org
I-organization strategy cluster
Information strategy cluster
Strategy
Strategic
supplier
management
Strategic user
relationship
management
Establish
info. chain
developments
Information
coordination
I-organization
strategy
Information
lifecycle
management
Management
Strategic
info. partner
management
Planning and
resource management
Financial
management
Operations
Demand
management
Changemanagement
Contract
management
Functionality management cluster
Specify
information
requirements
Design nonautomated
info. systems
Prepare
transition
Business data
management
Operational
supplier
management
Information
portfolio
management
Establish
bus. process
developments
Use management cluster
End user
support
Establish
technological
developments
Review
and testing
Transition
management
itSMF Singapore 2013 Annual Conference - Value of ITSM
17

18. IT Paradigms
●
●
●
●
Demand-Supply-Use
Cynefin
IF THEN MAYBE
Disruptive Innovation
● Standards & Frameworks
● Questions, not Answers
18

19. Demand-Supply-Use
Mark Smalley
User
org
Use
Demand
Info
syst
IT
org
Supply
19

20. Demand
Use
Info
Syst
Supply
20

21. Business
Bus. Info. Mgmt
IT Supply
incl. IT Demand Mgmt
IT Strategy
Business
Strategy
Information
Strategy
Application
Strategy
ASL
BiSL
Service
Strategy
ITIL
IT Projects & Releases
Business
Projects
Functionality
Management
Application
Maintenance
& Renewal
Service
Design &
Transition
ASL
ITIL
BiSL
IT Operations
Business
Operations
Usage
Management
Application
Support
IT Services
Service
Operation
21

22. Cynefin
Dave Snowden
@snowded
YouTube ‘Cynefin Framework’
22
22

23. ‘IF THEN MAYBE’
Mark Burgess
@markburgress_OSL / markburgess.org
http://vimeo.com/album/2573383/video/77207216
Uncertain Infrastructures
23
23

24. Disruptive Innovation
Clayton Christensen
YouTube: ‘Disruptive Innovation Explained’
24
24

25. Standards & Frameworks
●
●
●
●
25
ISO
ISO
ISO
ISO
38500 (governance of IT)
9126 & 25010 (software quality)
12207 (software lifecycle)
16350 (appl. mgmt, influenced by ASL)
● COBIT 5 ® (benefits realization, risk
optimization and resource optimization)
● ITIL ® (IT service management)
● ASL 2 ® (application support, maintenance &
strategy
● BiSL ® (business perspective: demand & use) 25

26. ‘Give me questions, not answers’
www.aslbislfoundation.org
Theo Thiadens
NED
Roles & Resp; Standardization & Sourcing; Supplier certif.
Brian Johnson
USA
Effective use of frameworks
Ian Clayton
USA
IT Dept; effectiveness of ‘implementing’ ITSM
Maarten Looijen
NED
Ethics
Charles Betz
USA
DevOps; IT Dept; Analytics; Frameworks
Rob England
NZL
Managing multi-party value chains; Anti-fragility
Troy DuMoulin
USA
Managing multi-party value chains
Aale Roos
FIN
Quality of IT service
Hank Marquis
USA
Business responsibilities; Roles and career paths
Paul Wilkinson
NED
Training & certification; Customer focus; BITA
Steven de Smet
BEL
IT Dept
Peter Lijnse
CAN
IT Dept
Ivor Macfarlane
GBR
DevOps (vs specialization); IT Dept
Robert Falkowitz
CHE
Humans vs machines
Mark Toomey
AUS
IT-savvy business leaders
Rama Prasad Mamidi
SIN
[…]; Offshore; Talent (customer expectations, scarcity)
Egon Berghout
NED
Career paths/knowledge/job rotation; IS trade-offs
Michiel de Boer
MYS
Lean and Agile
Suwat Laicharoensup
THA
Technological standardization; ITSM for SME’s
Frank Chen
CHN
Competences for knowledge workers
Milan Zivkovic
SRB
Consolidation; Complexity reduction; performance; BITA
Mauricio Corona
MEX
Effect offshore ITSM for professionals in ‘mature’ regions
AN Rao
IND
Managing multi-party value chains; ITSM & Cloud/Mobile//SDN/SDDC
26
itSMF Singapore 2013 Annual Conference of Talking to the business
ITSM
itSMFSingapore 2013 Annual Conference - Value - Value of ITSM
Daniel Billing
SWE

27. Career Paradigms
● Change
● Choices
● Happiness
27

28. IT Paradigmologist
28
Paradigmologist
Happiness (%)
[Smalley.IT]
28

29. Manager’s
perspective
[Smalley.IT]
Paradigmologist
29
29

30. Happiness
30
Paradigmologist
Happiness (%)
[Smalley.IT]
30

31. Happiness
is U-shaped
Prof A. Oswald
EUR 43 44
USA 45 49
31
Source: www.nber.org/papers/w12935.pdf
31

32. Dalai Lama
Meaning of life,
I consider the happiness and
usefulness,
is the purpose of our life,
meaning of our life.
The very existence of our life,
is surely not for trouble,
not for suffering.
32

33. Happiness
& usefulness
YouTube RSA Drive
33
33

34. “There’s value
beyond business value”
YouTube TFT13 Mark Kawasaki
34

35. Line of
everything
Charles Handy
35
Source: www.londonbusinessforum.com/events/myself_and_other_matters (32:45)
35

36. Line of
everything
Charles Handy
36
Source: www.londonbusinessforum.com/events/myself_and_other_matters (32:45)
36

37. Reinvent yourself
37
Paradigmologist
Happiness (%)
[Smalley.IT]
37

38. 38

$
[Smalley.IT]
Paradigmologist
Happiness (%)
Refocus
38

39. 39

$
[Smalley.IT]
Paradigmologist
Happiness (%)
Refocus
39

40. Things will change;
they might just
change without you.
Chris Dancy, Dec 2012
C
40
40

41. Federal Presentation
Safety Standards
41

42. Thank you &
Please Connect!
TFT14
18th February 2014
My Favorite IT Paradigms
and various other Musings
Mark Smalley, IT Paradigmologist
@marksmalley
&
mark.smalley@aslbislfoundation.org
42
42

43. With thanks to our slides
sponsor, CA Technologies
Try Nimsoft for free at
ca.com/NSD-trial