Melanie Wendland: A bold plan
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The document discusses reducing preventable newborn deaths in low resource settings through better design of maternal healthcare services. It notes that over 2700 babies die on their day of birth each year, with 98% of deaths being preventable. Barriers that contribute to newborn deaths include lack of transportation, supplies, trained staff, and cultural beliefs. The document proposes using service design methods like formative research and mapping the user journey to better understand needs and improve communication, preparedness, and the overall experience of maternal healthcare services with the goals of increasing feelings of control, care, and positive health outcomes.
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Melanie Wendland: A bold plan
- 1. @melaniewendland SERVICE EXPERIENCE CAMP A BOLD PLAN
- 3. More than 2700 babies die on their day of birth @melaniewendland SERVICE EXPERIENCE CAMP
- 4. 99% of these deaths happen in low resource settings @melaniewendland SERVICE EXPERIENCE CAMP
- 5. 98% of deaths are preventable @melaniewendland SERVICE EXPERIENCE CAMP
- 6. why are these number so high? @melaniewendland SERVICE EXPERIENCE CAMP
- 8. @melaniewendland SERVICE EXPERIENCE CAMP traditional myths and beliefs fear of stigmatization disrespect & abuse lack of male involvement
- 9. @melaniewendland SERVICE EXPERIENCE CAMP what can service design add here?
- 10. from international to negotiated standards from clinical practice towards women centred care @melaniewendland SERVICE EXPERIENCE CAMP
- 11. Formative research Service Design what should be how to do it? @melaniewendland SERVICE EXPERIENCE CAMP
- 12. Expectations, needs, preferences, communication, decision making, behavior, interactions, information @melaniewendland SERVICE EXPERIENCE CAMP
- 13. @melaniewendland SERVICE EXPERIENCE CAMP A bucket list of problems
- 15. Share Decision to go to ANC Transport Arriving WaitingExaminations Labor starts Confirmation Arriving/ Admission Referral Delivery Post-delivery Home Awareness PREGNANCY LABOUR Transport Return BEFORE PREGNANCY ANC COMMUNITY FACILITY Waiting/ monitoring @melaniewendland SERVICE EXPERIENCE CAMP
- 16. A story that can be told Positive messages for positive outcomes Make the pregnancy real for the couple Prepared is the new strong Information that leads to action @melaniewendland SERVICE EXPERIENCE CAMP
- 17. @melaniewendland SERVICE EXPERIENCE CAMP SHARED AND DEEPER UNDERSTANDING OF PREGNANCY FEELING OF CONTROL AND BEING CARED FOR PREPAREDNESS FOR DECISION MAKING AND ACTION CHANGE OF PERCEPTION CHANGE OF BEHAVIORSERVICES COMMUNICATION
- 18. We imagined a journey @melaniewendland SERVICE EXPERIENCE CAMP
- 28. Fill Mom’s pass & the Supporter’s Pass Get oriented and set up Follow the instructions on the Support person’s Pass Make sure Mom has everything she needs Check on Baby Check on Mom Contractions every 1-2 minutes Get ready to go the Facility! Congratulations! You will be a great Mom! 1st ANC 2nd ANC 3rd ANC 4th ANC I’m pregnant Labour starts Welcome to the facility Delivery Post-partum Discharge Healthy & Happy @melaniewendland SERVICE EXPERIENCE CAMP
- 36. The journey is the change @melaniewendland SERVICE EXPERIENCE CAMP
- 37. Everyone has the right to good design @melaniewendland SERVICE EXPERIENCE CAMP
- 38. The Good design takes time @melaniewendland SERVICE EXPERIENCE CAMP
- 39. Simple but not simplistic @melaniewendland SERVICE EXPERIENCE CAMP
- 40. Service Design is not enough @melaniewendland SERVICE EXPERIENCE CAMP
- 41. The role of the designer? @melaniewendland SERVICE EXPERIENCE CAMP
- 42. leave it to them @melaniewendland SERVICE EXPERIENCE CAMP
- 43. feel with them @melaniewendland SERVICE EXPERIENCE CAMP
- 44. design outside the studio @melaniewendland SERVICE EXPERIENCE CAMP
- 46. Service Design is the new activism @melaniewendland SERVICE EXPERIENCE CAMP pssst: we need more activists
- 47. @melaniewendland SERVICE EXPERIENCE CAMP Birth is an experience, and we can design for experiences with good outcomes. boldinnovation.org