Using content aggregates across channels (Facebook, Twitter, and RSS) and social hashtags to keep your "finger on the pulse" of current events within the enterprise of Georgia state government.

1. Georgia State Agency
Social Media Summit
LISTENING TO THE ENTERPRISE
#TeamGaSocial

2. What we’ll cover…
1. How to aggregate content from
across the enterprise
2. How to make use of aggregated
content
3. How to build your own aggregates
for strategic listening
#TeamGaSocial

3. “If you’re too busy talking,
You’re not busy listening.”
-- Zac Brown Band
Let’s get to work!
#TeamGaSocial

4. #TeamGaSocial

5. Pick a few sources that make sense…
1. Facebook
2. Twitter
3. RSS
#TeamGaSocial

6. Facebook “Interest List”
#TeamGaSocial

7. Twitter “List”

8. RSS Reader
#TeamGaSocial

9. #TeamGaSocial

10. Alternatives to Google Reader
1. Feedly
2. The Old Reader
3. Flipboard
4. AOL Reader (Yes, AOL)
5. Digg Reader
#TeamGaSocial

11. And don’t forget #hashtags!
1. #GaGov
2. #TeamGa
3. #ExploreGeorgia
4. #GaDoE
5. #GaWX
6. And now…
#TeamGaSocial

12. Please live tweet your thoughts and
questions to #TeamGaSocial

13. OK…
But what do you do with all that content?
1. Curate related news for your
agency’s channels
2. Identify items of interest for your
leadership
3. Identify opportunities to work
closer with partner agencies
4. Provide insight to the C-Suite
5. Keep your agency up-to-date on
best practices and trends
#TeamGaSocial

14. The Curator:
"With the push of social media and advancements in
communications technology, the curator has become a
journalist by proxy. They are not on the front lines,
covering a particular beat or industry, or filing a story
themselves, but they are responding to a reader need.
With a torrent of content emanating from innumerable
sources (blogs, mainstream media, social networks), a
vacuum has been created between reporter and reader
— or information gatherer and information seeker —
where having a trusted human editor to help sort out all
this information has become as necessary as those
who file the initial report.”
-- Josh Sternberg
#TeamGaSocial

15. Build your own Facebook list
Step 1: Identify a group of content
creators central to your
business, and then find their
official Facebook pages
Step 2: Add these pages to your
interest list
Step 3: Add your new
interest list to your
“favorites” bar
#TeamGaSocial

16. Build your own Twitter list
Step 1: Identify a group of
content creators central to
your business, and then find
their official Twitter profiles
Step 2: Add these profiles to
your list
Step 3: Maintain a healthy list
by removing members who
tweet too frequently or not
frequently enough
#TeamGaSocial

17. Build your own RSS list
Step 1: Identify a group of
content creators central to your
business, and then find their
primary website RSS feeds
Step 2: Add their RSS urls to
your RSS aggregate’s list
Step 3: Maintain a healthy list by
removing pages that post too
frequently or not frequently
enough – or who post poorly
formatted content
#TeamGaSocial

18. What we covered…
1. How to aggregate content from
across the enterprise
- Using Facebook, Twitter & RSS
2. How to make use of aggregated
content
- Through strategic curation
3. How to build your own aggregates
for strategic listening
- Target, build & listen!
#TeamGaSocial

20. { Phase 1 }
#TeamGaSocial