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The value of social media to public affairs

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Seth Stuck
Seth Stuck

I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence. The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.

TechnologieBusiness
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The Value of Social Media to Public Affairs
The Conversation ,[object Object],[object Object],[object Object],[object Object]
The Primary Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Reach of Those Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional by Media Comparison ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Bloggers Technorati ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Wikipedia Content Growth Mashable * Current number of Wikipedia articles at 3,151,125
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook vs CNN and NYT Compete Compete
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Twitter “Boom” TechCrunch
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Americans are Watching Video Nielsen Cisco
[object Object],[object Object],[object Object],[object Object],[object Object]
Advertisers Value MySpace The Strategy Web
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Type of Traffic Digg Drives
[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Charts Marketers Using Social Media
Marketing Charts The ROI of Social Media
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The value of social media to public affairs