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Gaming Market Survey
- 2. GAMING Industry Every week people across the globe spend 3 billion hours playing video games ! The number of hours spent playing games has hit 156 billion a year !
- 3. GAMING Industry Examples of time spent playing
- 4. GAMe FUNDING 2009 : $819 million 2010 : $1.89 billion Total value of funding & acquisitions rose 130% !
- 5. GLOBAL GAME SALES 2010 : $60 billion 2015 : $70 billion US GAME SALES 2011 : $21.6 billion
- 6. US - GAMING PoPulation 72% of Americans play video games Median age of gamers = 37 58% 42% 52% of online consumers play video games for at least 2H / week
- 7. EUROPE GAMING PoPulation More than 50% of U.K, France and Germany Adults play games UK: 68% of men and 59% of Women play Games Germany: 63% of men and 54% of women play games France: 61% of men and 52% of women play games
- 8. GAMING economy US: £13.2bn per year on gaming GERMANY : £4bn from 24m payers U.K: £3.6bn from 16.1m payers FRANCE: £2.8bn from 10.4m payers
- 9. GAME average Spending FRANCE: £22.3 per month per player USA: £17.5 per month per player U.K: £18.6 per month per player GERMANY: £13.9 per month per player
- 10. Social Gaming Industry 2011 : $8 billion 2014 : $11,4 billion
- 11. Social Gaming Market 2010 : $856 million 2012 : $1.32 billion 2015 : $4 billion
- 12. USA Social Gaming REVENUES 2011: $653 millions in Virtual Goods $192 millions in-Game Advertising
- 13. SOCIAL GAMING Population 600 million social game players around the world
- 14. SOCIAL GAMING population Most Internet users between the age of 18-44 play social games on a daily basis
- 15. SOCIAL GAMING population Males play because of competition Females play because they are bored
- 16. USA SOCIAL GAMING population Americans spending : 906 million hours per month on social networks 407 million hours per month on games
- 17. USA SOCIAL GAMING population 50% of US internet users play social games 2010 : 62 million of U.S. internet users play at least 1 game on a social network monthly 2012: 68.7 million Americans will be playing social games
- 18. MOBILE ENTERTAINEMENT Industry 2010 : $33 billion 2015 : $54 billion !
- 19. Population of Mobile Gamers 53% Female 47% Male
- 20. A few words on Freemium Model 80% of all mobile downloads video games are Free 51% of the top 25 games in the AppStore are « Free »
- 21. A few words on Freemium Model Mobile gamers spend an average of $14/month in freemium games 30% of all mobile free-to-play game revenue coming from purchases worth $50 or more
- 22. Ads Vs In-Game Purchases 2010 : Advertising revenue for Game Developers = $87 millions 2015 : Advertising revenue X10 = $894 million
- 23. In-Game Purchases market 2010 : Virtual goods represent a $4 billion global market 2013 : In-Game Purchases should overtake pay-per- downloads 2015 : In-Game Purchases should reach $11 billion
- 24. A few words on Mobile Gaming 3,4 billion mobiles phone on the planet ! The Next Evolution of the Gaming Market is MOBILE Players looking more & more for continuous gameplays The Best way to target individuals
- 25. A FEW WORDS ON Social Gaming « Virality » is the Master Key ! People who play games on social networks have groups of friends they like to play with 200 million monthly active users playing games on Facebook !
- 26. "If you are not building social games, then you are not building games for the majority of the market...You are building games for a shrinking market" Sean Ryan, Director of game partnerships at Facebook
- 27. Facebook connected Only? "Be your own bitch, meaning don't be overly dependent on one platform" Fred Wilson, Zynga investor
- 28. USE OTHER SOCIAL NETWORKS Google+ (Worldwide) Orkut (Brasil) RenRen (Asia) …