about new media infulence and evolveing with BIG entertainment case study

1. By:
Sushant Palsra
Vivek Kumar

2. :
New media is a catch-all term for all forms of
electronic communication that have appeared or
will appear since the original mainly text-and-
static picture forms of online communication.
New media usually includes any and all of these:
Online news, streaming video and streaming audio, 3-D and virtual
reality environments and effects, highly interactive user
interfaces, mobile presentation and computing capabilities, CD and
DVD media, telephone and digital data integration, online
communities, live Internet broadcasting

3.  1989: Tim Berners-Lee completes the original software for the World Wide
Web (WWW). He envisions the WWW as a shared information space
within which people communicate with each other and with computers.
 From 1991 to 1994 use of the original WWW server grows by a factor of ten
each year as the world begins to take note of a new information
phenomenon.
 The Internet does not consist of a physical network. It is a loose system of
connections between different computers, located all over the world.
 The seed of “new media” is planted.

4.  On Demand Access any time
 Creative User Feedback
 Democratization Of Media Content
 Empowers his users to define their own news
agendas.
 Globalisation And New Media
 As Tool for Social Change
 Interactivity And New Media
 Industry

5.  Blogging
 Citizen and tradition journalism
 Social networking
 Viral marketing
 So many more…
Examples: Emails, Social Networking
Sites, podcasts, RSS, Chatting.

6.  Social networking: is the grouping of individuals
together into to specific groups, often using online
networking services.
 People have always social networked but the internet
has opened up ways of doing it globally
 Social bookmarking: is a way of sharing, storing,
organising, searching, and managing web pages on the
internet
17 December 2011 New Media

7. 17 December 2011 New Media

8. • One of the most popular social networking services in
the world: over 100-million people have joined
Facebook!
• Networks: Regional, national and interest group
based. E.g.: South Africa, Wits University, TAC support
group, fans of “Freshly Ground”
• Uses:
1. Search for groups related to your story
2. Put you in touch with sources
3. Search for events
17 December 2011 New Media

9. • The internet is defined as: publicly available worldwide system of
interconnected computer networks: made up of thousands of
other, smaller business, academic, and government networks that
provide various information and services, such as by electronic
mail, online chat, and on the graphical, interlinked World Wide Web.
• Convergence is defined as: The process of coming together or the state
of having come together toward a common point.
• Thus, taken together, Convergence and the Internet means the
incorporation of the wide reaching and linking aspects of the internet
with other mediums, in order to lead the technology toward a common
point. This convergence has led to the development of new forms of
media technologies.
(http://wiki.media-culture.org.au/index.php/Convergence)
17 December 2011 New Media

11.  Type Subsidiary
 Industry Media
 Founded 2005
 Headquarters Mumbai,Maharastra,
India
 Key people Anil Ambani, Chairman
 Products Radio, Movies, Movies
Rental
 Parent Reliance Anil Dhirubhai
Ambani Group

12.  Reliance ADA Group acquired Adlabs Films Limited in
2005, one of the largest entertainment companies in
India, which has interests in film
processing, production, exhibition & digital cinema.
 Reliance BIG Entertainment made an entry into the
FM Radio business through Adlabs Radio Big 92.7 FM
 . Having won 45 stations in the bidding, BIG 92.7 FM
was India’s largest private FM radio network with 12
radio stations

13.  Big Cinemas is India’s largest cinema chain with over
516 screens spread across India, US, Malaysia and
Netherlands.
 The chain caters to over 35 million consumers. BIG
Cinemas has established leadership in film exhibition
in India with 253 screens and accounts for 10 to 15% of
box office contributions of large movies.

14.  Reliance Broadcast Network Limited
 Big 92.7 FM - Radio Division
 Big CBS - General Entertainment Channel Division
 Big Live - Events and BTL Activations Division
 Big Street - Out of Home Advertising Division
 Big Digital - Digital Content Development, Internet Radio, Push
Pull SMS and New Media Division
 Big Productions - TV Production Division
 Big Broadcasting - TV Broadcasting Division
 Reliance MediaWorks Ltd
 Big ND Studios -
 Big Synergy - Non Fiction TV Production Division
 Reliance MediaWorks (formerly Lowry Digital)
 BIG Cinemas - Movie Multiples Chain
 Reliance Big Pictures - Movie Production & Distribution Division

15.  Big TV - Direct To Home Satellite TV Division
 Big Music - Record Label Division
 BIGFlix - Online Retail & Distribution Division
 Bigadda - Online Social Networking Division
 DreamWorks Pictures (50% owned)
 Zapak - Digital and Online Gaming Division
 Jump Games (ParadoX Studios)
 Big Animation (AniRights Infomedia)
 Big Home Entertainment - Home Video Division
 Codemasters (50% owned)
 Reliance Media Works Studio - Filmcity Mumbai

16.  The company forayed into the largely untapped video
rental market in India by acquiring BIGFlix and started
further expansion.
 The company plans to launch 20 TV Channels.
 In April 2008, Reliance Big Entertainment acquired DTS
Digital Images, a digital film restoration company based in
Burbank, California.
 On 15 July 2009, Reliance Big Entertainment and Steven
Spielberg announced a joint venture with a funding of $ 825
million.
 Recently, Big 92.7 FM launched a radio station in Singapore
considering 8% of the population residing there Singapore
is Indian.

17.  The company joined hands with the Amitabh Bachchan family
for a JV worth 1500 crores.
 On January 15, 2010, Reliance reportedly joined the bidding for
MGM.
 On April 5, 2010, they acquired a 50% stake in Codemasters.
 On May 28, 2010, they achieved the first ever Bollywood cross-
over into the Hollywood Box Office market in the opening
weekend "Top Ten" list after releasing "Brett Ratner presents
Kites (film): The Remix".
 The 2009 Malayalaam flick Kutty Srank, produced by Reliance
Big Pictures, was adjudicated the best film of the year at the 57th
National Film Awards instituted by the Indian Government.

18.  On January 10, 2011, RMW opened its Hi-tech Film
Studio in Filmcity, Mumbai made with an investment
of rupees 100 crores. It is termed to be among the most
hi-tech studios in the world.
 The studio is co-producing legendary director Steven
Spielberg's upcoming film War Horse which is due for
worldwide release in Christmas. Many other future
projects from the director also have Reliance
Entertainment as a major producer.

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