pizza hut and dominos ad compared..a new story board for dominos

2. DOMINO’S AD

3. PROS
• Attractive jingle “Tanana nana ri ki pizza aaye free”
CONS
• Very short time span
• No story behind
• Everything haywire

4. PIZZA HUT AD

5. PROS
• Story behind
• Sufficient time
• Consumer-brand relationship
• Attracts target audience
CONS

6. AND WE
LIKED……………

7. FRAME 1- Three college friends staying together come home very
tired and extremely hungry.
FRAME 2- They discuss all there sad stories of the day.
FRAME 3- Suddenly one of the guy says, “Bas karo yaar ab ye sab
chodo, Khaane ka kya plan hai aaj ?”
FRAME 4- Another boy says to third guy , “Why not you make
something, vaise bhi tujhe chef banna hai” (in a taunting way)
FRAME 5- Third guy says “Yaar I m too tired today , lets order a
pizza , vaise bhi it will come jaldi than the time I will take to cook
food” (being lazy)
STORY BOARD FOR DOMINOS

8. FRAME 7- One of the boy says “But paise nahi hai yaar, ab kya kare”
FRAME 8- Another boy says , “Arey don’t worry aaj one on one
Wednesday hai ,we will order one large pizza and get another one
free”
FRAME 9- Everyone agrees saying “Okay cool, lets order”
FRAME 10- One of the guy orders a large pizza.
FRAME 11- Everyone hungry and desperately waiting for pizza
,jump on there beds ,singing and dancing “TANANA NANA RI KI
PIZZA AAYE FREE”
FRAME 12- All this while ,suddenly the door bell rings . Everyone

9. FRAME 13- The pizza guy says – “Your pizza ,Sir !”
FRAME 14- While one of the guy is paying the delivery boy , the
other two snatch pizza box from their friend and starts relishing the
yummy hot domino’s pizza”
FRAME 15- One on one Wednesday offer appears .
FRAME 16- Domino’s KHUSIYON KI CHAABI is shown next . Ad ends.