Kaizen Link Building - Embracing Your Pursuit Of The Unattainable

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Presentation at SearchFest 2016, Portland Oregon. What exactly is continuous improvement? Where does it fit...not just in your link building strategy, but in your entire digital marketing effort? An uncompromising look at the concept of Kaizen with an eye to what that might mean, both for link building and link cleanup. Are you up for the challenge?

Marketing

#SearchFest @rmoov @ShahMenz
Embracing Your Pursuit Of The Unattainable

about me
hang
out in link
removal
trenches
penalty
geek
i battle
rampaging
penguins
never met
a natural
link I didn’t
love
volunteer
firefighter
#SearchFest @rmoov @ShahMenz

full disclosure:
I am not Japanese
#SearchFest @rmoov @ShahMenz

there are things we must
acknowledge
#SearchFest @rmoov @ShahMenz

what are we really
signing up for?
#SearchFest @rmoov @ShahMenz

we must strive to be better
in everything we do
every time we do it.
#SearchFest @rmoov @ShahMenz

so
many
answers
#SearchFest @rmoov @ShahMenz

manipulating the link graph
is like everything else in life
#SearchFest @rmoov @ShahMenz

at which point, the best
improvement we can make is
to eliminate past mistakes
#SearchFest @rmoov @ShahMenz

about me
#SearchFest @rmoov @ShahMenz
the
smartest
people listen
to the best
experts!
Paddy Moogan
Mozcon 2014
“Actively disavow and remove low quality links”

#SearchFest @rmoov @ShahMenz
“Be actively disavowing and removing the low quality
links that you find when doing link auditing. Even if you
don’t think you’ve been hit by Penguin...even if you don’t
have a manual penalty.
If you’ve got links that are clearly low quality, ones
where you look at them and you really know they’re not
good, try and remove them, try and disavow them ”
what
Paddy
said

Once you have that
out of the way
#SearchFest @rmoov @ShahMenz

do things that will
#SearchFest @rmoov @ShahMenz

make your customers’
lives better
#SearchFest @rmoov @ShahMenz

make your product or
service better
#SearchFest @rmoov @ShahMenz

make the world better
#SearchFest @rmoov @ShahMenz

your job is to “move” people
#SearchFest @rmoov @ShahMenz

stop looking for
repeatable solutions
#SearchFest @rmoov @ShahMenz

identify a real problem
#SearchFest @rmoov @ShahMenz

create a real solution
#SearchFest @rmoov @ShahMenz

but millions of tiny solutions
#SearchFest @rmoov @ShahMenz

you can too
#SearchFest @rmoov @ShahMenz

Thank You!
See you next #SearchFest
sha@rmoov.com
@ShahMenz

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Kaizen Link Building - Embracing Your Pursuit Of The Unattainable

1. #SearchFest @rmoov @ShahMenz Embracing Your Pursuit Of The Unattainable

2. about me hang out in link removal trenches penalty geek i battle rampaging penguins never met a natural link I didn’t love volunteer firefighter #SearchFest @rmoov @ShahMenz

4. full disclosure: I am not Japanese #SearchFest @rmoov @ShahMenz

5. #SearchFest @rmoov @ShahMenz

6. #SearchFest @rmoov @ShahMenz

7. #SearchFest @rmoov @ShahMenz

8. there are things we must acknowledge #SearchFest @rmoov @ShahMenz

9. #SearchFest @rmoov @ShahMenz

10. #SearchFest @rmoov @ShahMenz

11. what are we really signing up for? #SearchFest @rmoov @ShahMenz

12. #SearchFest @rmoov @ShahMenz

13. we must strive to be better in everything we do every time we do it. #SearchFest @rmoov @ShahMenz

14. #SearchFest @rmoov @ShahMenz

15. so many answers #SearchFest @rmoov @ShahMenz

16. #SearchFest @rmoov @ShahMenz

17. manipulating the link graph is like everything else in life #SearchFest @rmoov @ShahMenz

18. #SearchFest @rmoov @ShahMenz

19. at which point, the best improvement we can make is to eliminate past mistakes #SearchFest @rmoov @ShahMenz

20. #SearchFest @rmoov @ShahMenz

21. the answer #SearchFest @rmoov @ShahMenz

22. about me #SearchFest @rmoov @ShahMenz the smartest people listen to the best experts! Paddy Moogan Mozcon 2014 “Actively disavow and remove low quality links”

23. #SearchFest @rmoov @ShahMenz “Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty. If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ” what Paddy said

24. Once you have that out of the way #SearchFest @rmoov @ShahMenz

25. #SearchFest @rmoov @ShahMenz

26. #SearchFest @rmoov @ShahMenz

27. #SearchFest @rmoov @ShahMenz

28. #SearchFest @rmoov @ShahMenz

29. #SearchFest @rmoov @ShahMenz

30. do things that will #SearchFest @rmoov @ShahMenz

31. make your customers’ lives better #SearchFest @rmoov @ShahMenz

32. make your product or service better #SearchFest @rmoov @ShahMenz

33. make the world better #SearchFest @rmoov @ShahMenz

34. your job is to “move” people #SearchFest @rmoov @ShahMenz

35. #SearchFest @rmoov @ShahMenz