Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.

1. An Introduction to Social Media
By Syed Shahnawaz Karim

2. INTRODUCTION
“No profession stands to influence social media
more than public relations.”
Paul Gillin, The New Influencers, A Marketers Guide to the New
Social Media

3. INTRODUCTION
o Social media defined
o 10 keys to social media success
o Social media tools

4. SOCIAL MEDIA DEFINED
Social media is a
conversation online.
Look who’s talking:
o your customers
o your donors
o your volunteers
o your employees
o your investors
o your critics
o your fans
o your competition....
o anyone who has internet
access and an opinion.

5. SOCIAL MEDIA DEFINED
The conversation is not:
o controlled
o organized
o “on message”
The conversation is:
o organic
o complex
o speaks in a human voice
Social media is not a strategy
or a tactic –
it’s simply a channel.

6. SOCIAL MEDIA DEFINED
o
o
o
o
o
o
o
o
o
o
o
Social Networks
News & Bookmarking
Blogs
Microblogging
Video Sharing
Photo Sharing
Message boards
Wikis
Virtual Reality
Social Gaming
Related:
o Podcasts
o Real Simple Syndication (RSS)

7. SOCIAL MEDIA DEFINED
The power to define and control a brand
is shifting from corporations and institutions
to individuals and communities.

8. SOCIAL MEDIA DEFINED
“It is about putting the „public‟ back in Public Relations
and realizing that focusing on important markets and
influencers will have a far greater impact than trying
to reach the masses with any one message or tool.”
Brian Solis, The Social Media Manifesto

9. SOCIAL MEDIA DEFINED
Word of Mouth is the Future of
Marketing
Marketers can effectively use social media by
influencing the conversation.
One way to do this is by delivering
great customer service experiences.

10. CASE STUDY
o Zappos, an online clothes & shoe
retailer, makes customer service
central with a focus on “making
personal and emotional
connections.”
o Divert marketing budget to customer
service (they outsource marketing to
their customers; they don’t outsource
their call centre)
o Use Twitter to promote their brand
o
o
o
Website displays any public tweets
mentioning of their brand
CEO has over 400,000 followers
430 employees on Twitter
o $1billion in sales last year and their
expanding into new product
categories

11. SOCIAL MEDIA DEFINED
o 91% say consumer reviews are the #1 aid to
buying decisions - JC Williams Group
o 87% trust a friend’s recommendation over
critic‟s review - Marketing Sherpa
o 3 times more likely to trust peer opinions over
advertising for purchasing decisions - Jupiter Research
o 1 word-of-mouth conversation has impact of
200 TV ads - BuzzAgent
* Slide courtesy of Digital Influence Group

12. SOCIAL MEDIA DEFINED
Social media sites are the fastest-growing category
on the web, doubling their traffic over the last
year.
o
o
o
o
o
73% of active online users have read a blog
45% have started their own blog
57% have joined a social network
55% have uploaded photos
83% have watched video clips
Universal McCann’s Comparative Study on Social Media
Trends, April 2008. 17,000 respondents from 29 countries,
*using internet at least every other day

13. SOCIAL MEDIA DEFINED
o Indians go Online for:
o
o
o
o
o
o
o
o
o
o
o
E-mailing – 94%
Music Downloading – 72%
Instant Messaging(IM Chatting) – 56%
Job Search – 56%
PC to SMS – 55%
Social Networking – 54% (Fastest growing)
Info Search Engine – 52%
Watching videos – 50%
Wallpapers – 50%
Online Communities – 50%
Data source: Juxconsult.com

14. SOCIAL MEDIA DEFINED
o China – 300 million
o US – 207 million
o India – 100 million
o India 40 million access internet through
their mobile phones. Which is only 8% of
those carrying mobile phones

15. SOCIAL MEDIA DEFINED
• Younger users (under 45)
and women use these sites
for socializing
• Older users use these sites
to obtain and share
information
• Youth (12-17) use these
sites for entertainment

16. SOCIAL MEDIA DEFINED

17. SOCIAL MEDIA DEFINED

18. SOCIAL MEDIA DEFINED
Social media can help you in all
stages of marketing, selfpromotion, public relations,
and customer service:
o
o
o
o
research
strategic planning
implementation
evaluation

19. SOCIAL MEDIA DEFINED
o
o
o
o
o
o
o
o
o
o
o
Learn what people are saying about you
Create buzz for events & campaigns
Increase brand exposure
Identify and recruit influencers to spread your message
Find new opportunities and customers
Support your products and services
Improve your search engine visibility
Gain competitive intelligence
Get your message out fast
Retain clients by establishing a personal relationship
Be an industry leader – not a follower

20. SOCIAL MEDIA DEFINED
"What's the ROI for putting on your pants every
morning? But it's still important to your
business."
Scott Monty, Digital Communications Manager at
Ford

21. SOCIAL MEDIA DEFINED
Reach
o Website visits / views
o volume of reviews
and comments
o Incoming links
Action & Insight
o Sales inquiries
o New business
o Customer satisfaction
and loyalty
o Marketing efficiency
Engagement & Influence
o Sentiment of reviews
and comments
o Brand affinity
o Commenter
authority/influence
o Time spent
o Favourites / Friends / Fans
o Viral forwards
o Number of downloads
Source: The Digital Influence Group, Measuring the Influence of Social Media

22. SOCIAL MEDIA DEFINED
Resources required for social
media may include:
o
o
o
o
o
o
o
Strategic consultation
Training
Creating content
Integrating tools
Distributing content
Relationship management
Measuring value

23. 10 KEYS
TO SOCIAL MEDIA
SUCCESS

24. KEYS TO SUCCESS
o Experiment personally
before professionally
o Try a variety of social media
tools
o Be yourself, make some
friends, and share

25. KEYS TO SUCCESS
1. Discovery
(people, competition, and
search engines)
3. Skills
(identify internal resources
and gaps)
2. Strategy
(opportunities, objectives)
4. Execution
(tools, integration,
policies, and process)
5. Maintenance
(monitor and adapt)
Source: 5 Phases of Social Media Marketing
http://socialcomputingjournal.com/viewcolumn.cfm?colid=789

26. CASE STUDY
o
o
o
o
o
o
YouTube
MySpace
Facebook
Twitter
EHarmony
“Digits” (their own online
community)
o Virtual communities –
Second Life
Source:
http://www.podtech.net/home/5209/hblock-social-media-programs-success

27. CASE STUDY
Leveraged core goals across all
networks:
1. Reinforce their brand as tax
experts
2. Deliver on advocacy
positioning of the brand
3. Present the brand as being
innovative
o Through “unexpected and
meaningful interactions with
consumers”

28. CASE STUDY
o Be community appropriate
and relevant
(interacting on Second Life is
different than YouTube)
o It’s not free Human capital increased as
media buys decreased – Ask
yourself if this is successful
how do you scale it?

29. CASE STUDY
1. Brand Perception
o
Evaluated brand metrics
through a brand tracking
study
2. Engagement
o
o
600,000 YouTube views
1 million unique visits to
their community site
3. Word of Mouth
o
Increased online mentions in
blogs, forums, and other
social media

30. KEYS TO SUCCESS
o Find where your audience is
participating and indentify
the influencers
o Read industry blogs
(including comments)
o Google your company name
& your competition
o Find tools that can help you
listen

31. KEYS TO SUCCESS
o Tap into the wisdom of the
crowd to access a wider talent
pool and gain customer insight
o Companies that use crowd
sourcing include:
o
o
o
o
o
o
o
o
Starbucks (MyStarbucks)
Dell (Ideastorm)
DuPont
Netflix
Wikipedia
iStockphoto.com
Threadless.com
Mechanical Turk (Amazon)

32. KEYS TO SUCCESS
Amelia
Arlington

33. KEYS TO SUCCESS
56 unanimous responses in under 4 minutes from YouBeMom.com

34. CASE STUDY
o Chevy contest asks people
to create a winning
commercial for the Tahoe
SUV
o Website gives people online
tools to make their own
commercials including the
ability to customize text

35. CASE STUDY
o Users subvert contest with
ads slamming the Tahoe
brand
o Chevy eventually removes
the website displaying videos
critical of their product
o Many parodies still exist
online (number one search
result for “Chevy Tahoe” on
Youtube)

36. CASE STUDY
Lessons learned:
o Be careful when you ask for
…. user generated content
can’t be controlled
o If you’re going to ask people
their opinions be prepared to
have a conversation

37. KEYS TO SUCCESS
o Avoid puffery
(people will ignore it)
o Avoid evasion and lying
(people won’t ignore it)
o Companies have watched
their biggest screw-up's rise
to the top 10 of a Google
search
o Admit your mistakes right
away

38. CASE STUDY
o Belkin employee busted
offering payment for fake
positive product reviews
o Belkin president claims it’s
an isolated incident
o Influential tech blogs
expose a larger cover up
and name more employees
involved

39. KEYS TO SUCCESS
o Don’t be afraid to share.
Corporations, like people,
need to share information
to get the value out of social
media
o Make your content easy to
share
o Incorporate tools that
promote sharing:
o Share This, RSS feeds, Email a
friend

40. KEYS TO SUCCESS
o Don't shout. Don't
broadcast. Don’t brag.
o Speak like yourself – not a
corporate marketing shill or
press secretary
o Personify your brand – give
people something they can
relate to.

41. CASE STUDY

42. KEYS TO SUCCESS
o Think like a contributor, not
a marketer
o Consider what is relevant to
the community before
contributing
o Don’t promote your
product on every post
o Win friends by promoting
other people’s content if it
interests you

43. KEYS TO SUCCESS
o Don’t try to delete or
remove criticism (it will just
make it worse)
o Listen to your detractors
o Admit your shortcomings
o Work openly towards an
explanation and legitimate
solution

44. KEYS TO SUCCESS
o Don’t wait until you have a
campaign to launch - start
planning and listening now
o Build relationships so
they’re ready when you
need them

45. KEYS TO SUCCESS
o You need buy in from
everyone in the
organization
o Convince your CEO that
social media is relevant to
your organization
o Get your communications
team together, discuss the
options, then divide and
conquer

46. KEYS TO SUCCESS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Experiment with social media
Make a plan
Listen
Be transparent & honest
Share your content
Be personal and act like a person
Contribute in a meaningful way
See criticism as an opportunity
Be proactive
Accept you can’t do it all yourself

47. THE TOOLS
SOCIAL MEDIA
TOOLS

48. THE TOOLS
o
o
o
o
o
o
o
o
o
o
o
Social Networks
News & Bookmarking
Blogs
Microblogging
Video Sharing
Photo Sharing
Message boards
Wikis
Virtual Reality
Social Gaming
Related:
o Podcasts
o Real Simple Syndication (RSS)
o Social Media Press Release

49. THE TOOLS
o People and organizations
connect and interact with
friends, colleagues and
fans.
o Popular social networks
include Facebook and
MySpace, Linkedin, bebo,
and Ning.
o There are niche social
networks for just about
everything.

50. THE TOOLS
o create online profiles
o share photos, video, and audio,
links
o send private message and instant
message
o learn more about people and
organizations
o Follow brands, celebrities, and
gain your own fans

51. THE TOOLS
o Contains profiles of Fortune 500
executives and leading
entrepreneurs
o average individual salary on
LinkedIn is $109,000
o On LinkedIn your can:
o Post a profile and resume
o Connect with colleagues
o Share professional
recommendations
o Find jobs
o Forums to demonstrate
expertise and find answers

52. THE TOOLS
o Fastest growing social
network in Canada and the
world
(200 million members)
o Powerful tools to engage
and understand your
audience:
o
o
o
o
o
Brand pages
Custom applications
Targeted advertising
Audience insights/metrics
Opinion polls

53. THE TOOLS
o Your brand’s homepage on
Facebook.
o Allow you to post photos,
videos, events and other
messages.
o Users interact with you by
o
o
o
o
Becoming fans
Commenting on your posts
Participating in discussions
Post photos to your page
o Fans see your page updates
in their newsfeed

54. THE TOOLS
o Facebook ads give you the
ability to advertise directly
to specific demographic
groups
o This is unlike paid search,
the most popular form of
online advertising, which
only lets you to bid on
keywords the user is
searching for right now

55. THE TOOLS
o
o
o
o
o
o
o
o
o
Location
Age
Sex
Keywords (appear in your
users profile)
Education
Workplace
Relationship status
Relationship interests
Languages

56. THE TOOLS

57. THE TOOLS
What you need:
o Ad message
(title and body)
o Image
(make it compelling)
o Destination URL
(where you want the ad to
take people)
o Social actions (optional)

58. THE TOOLS
o Social actions show related
stories about a user’s
friends alongside your ad.
o People can vote whether
they like or dislike your ad.

59. THE TOOLS
o Very affordable and easy to
control your budget
o You can specify a daily
budget
o Schedule specific dates for
your ad to run
o Pay for clicks (CPC) or
impressions (CPM)

60. THE TOOLS
o Facebook Insights provides
information about your ad
campaign:
o Track ad performance with
real-time reporting
o Gain demographic and
psychographic insights about
people that view or take
action on your ad
o Use this information to
identify how you can
improve your campaign to
maximize your results

61. THE TOOLS
o Identify clear goals for your
ad
o Know who you’re trying to
reach
o Ensure ad headline, copy
and image is relevant
o Experiment to get it right
o Monitor your campaign and
adjust
o Know when to quit

62. THE TOOLS
o Applications are
entertainment and
productivity tools that run
within facebook
o Give users a unique ways to
interact with your brand by
developing your own
applications, or add existing
applications, to your page
o When fans use your
applications social stories are
created that appear in their
friends news feed and link
back to your page

63. THE TOOLS

64. THE TOOLS
Add social capabilities to your
website by integrating with
Facebook:
o Users log in to your website
with their facebook identity
o You can access their profile
information to learn more
about them and deliver
targeted content
o Publish information back to
their friends’ streams on
Facebook to bring their friend
to your website

65. THE TOOLS
Do
Don’t
o establish a presence on the social
networks your customers and
colleagues use
o create a page and fail to maintain
it
o create a page to promote your
brand
o try a hard sell approach
o censor comments
o point your fans to your company
blog or contest
o encourage a discussion and
participate frequently
o explore targeted advertising
opportunities
o spam your fans/friends with
frequent private messages –
you’ll drive them away
o post false information

66. THE TOOLS
o A blog is a website with
regular entries of
commentary or news
o Blogs serve to establish your
company as transparent,
relevant, active, and expert.

67. THE TOOLS
o engage in dialogue with your
customers
o improve your search engine
visibility
o promote product launches and
events
o gain expert status by providing
useful tips

68. THE TOOLS
Do
Don’t
o post on a regular schedule
o write press releases – be real
about why something is exciting
o encourage conversation by asking
questions
o let complaints go unanswered
o respond to people that comment
on your posts
o make users register to comment –
they won’t bother
o use a few bloggers from your
company for more viewpoints
o delete fair but critical comments

69. THE TOOLS
o Microblogs are blogs limited
to a sentence or two (about
140 characters)
o People use microblogging to
promote themselves, share
content and follow friends,
celebrities and brands
o Companies use it for
marketing, public relations
and customer service by
giving their brand a voice
within the community

70. THE TOOLS
Twitter can help you:
o share timely information
o promote useful content including
resources, contests, deals, etc.
(not just your own)
o personify your brand
o connect with your customers and
develop leads
o build credibility and influence
o listen to consumer buzz
o research competitors
o network and learn from experts
in your field

71. CASE STUDY
o Churches use Twitter to:
o Ask questions
o Share insights
o Highlight content
o Hype events
o Trinity Church uses Twitter to
tell Passion of Christ
o Westwinds Church experiments
with Twitter during services
o Distracting or Enriching?

72. CASE STUDY
o September 08: Twitter founder
Biz Stone tweets about
Charity: Water, which builds
wells in Ethiopia.
o Charity: Water asks people
with September birthdays to
accept online donations in lieu
of gifts and raised $4500,
enough to build a well
o The "social media birthday"
was born; asking for donations
from online friends to celebrate
your birthday

73. CASE STUDY
o January 09: Tweets begin
promoting the First Annual
Twestival (a Twitter Festival) in
support of Charity: Water:
o 202 real-life meetups
across the globe, hosted by
volunteers
o $250,000 USD raised at
these events
o 55 wells are planned
across Africa & India

74. CASE STUDY
o April 09: The first "well that
Twitter built" is dug
o April 09: Actor Hugh
"Wolverine" Jackman
challenges Twitter to tell him, in
140 characters or less, what
charity he should support
o Convinced by Twitter, Jackman
announces his $50,000 gift to
Charity: Water on Ryan
Seacrest's radio show,
providing huge exposure for
the charity

75. CASE STUDY
o Social media campaign
expands:
o Staff post Twitter updates delivering
the results of donations
o Website hosts videos of drilling
progress made in Africa
o A driller tweets live from Central
African Republic
o Hundreds of videos uploaded to
YouTube by charity and supporters
http://www.youtube.com/user/charity
water
o Facebook Causes page with over
$61,000 donated

76. THE TOOLS
Do
Don’t
o find and share useful content
o sound like a press release –
you’re in a social space
o pose questions and reply to
others
o keep it fun - put a friendly face on
your brand
o promote sales, deals, news,
updates, and build buzz for big
releases or events
o know what people are saying
about your brand
o spam with constant links to your
company website, either in
tweets or private messages
o post useless information – do
people really care what you had
for lunch?

77. THE TOOLS
o Video sharing sites let you
upload videos and share
them with people.
o They’re a perfect repository
for video blogs, taped
seminars, witty Power
Points, commercials, howto’s and a behind-the-scene
look at your organization.

78. THE TOOLS
o helps you gain exposure and
direct traffic back to your website
o sparks interest without a hardsell
o videos can be low-fi and cheap to
produce - immediacy and content
is more important than quality.
o videos can be a place to
showcase your leadership in a
field, and spread customer
testimonials

79. CASE STUDY
o Blendtec was a faceless
B2B/B2C blender manufacturer
that couldn’t afford a
traditional marketing campaign
o Published low-cost videos of
CEO blending everything from
iPhones, hockey pucks to the
financial bailout
o Launched the website
WillitBlend.com and a YouTube
channel
http://www.youtube.com/blendtec

80. CASE STUDY
o Videos went viral generating
“millions of dollars in brand
recognition”
o Channel Views: 3,469,098
o Subscribers: 183,949
o Online Blendtec blender sales
increased 500%
o The videos have made over
$50,000 in ad revenue turning
the marketing department into
a profit centre

81. CASE STUDY
Lessons learned:
o Be entertaining and keep it
relevant to your brand (the
videos promote the durability of
their blenders without an overt
sales pitch)
o Experiment – the idea might not
have worked, but what could
they lose?

82. THE TOOLS
Do
Don’t
o be informative, useful, or
entertaining
o just upload infomercials
o create a summary and detailed
description
o post video replies to others
o allow commenting and
participate in the conversation
o save bandwidth costs on your
website by hosting videos on
YouTube
o be afraid to experiment until you
find a formula that works.
o pull down other people’s videos
showcasing your product for
copyright infringement
o make your video longer than it
needs to be – keep it concise and
entertaining

83. THE TOOLS
o Social bookmarking sites
allow users to save, share,
organize, comment on and
search webpage
bookmarks.
o Community votes on your
submissions so they either
rise to the top or drop to
the bottom.

84. THE TOOLS
Do
Don’t
o link to relevant articles about
news in your field
(not just your own content)
o spam by consistently
bookmarking your own material
o make friends with other
bookmarkers in a legitimate way.
o respect the terms of service
o (reddit allows self-promotion,
digg does not)
o cheat by tagging your bookmarks
with irrelevant popular keywords
o open multiple accounts and vote
for yourself – you’ll be exposed

85. THE TOOLS
o Photo sharing sites give you
a place to upload and
organize your photos
o You can invite friends to
check out your photos and
people can find your photos
by searching for the
keywords (tags) you apply
to your photos.

86. THE TOOLS
o detail the launch of a new
product, from initial sketches to
the launch party
o promote special events,
charitable campaigns, and
awards ceremonies
o provide an inside look at your
organization, making it appear
glamorous, busy, fun, or
innovative

87. THE TOOLS
Do
Don’t
o tag your photos with relevant
keywords
o stuff linked keywords into your
photo descriptions or comments
o use your web site address or
brand name as your Flickr screen
name
o plaster your URL all over the
photos you upload
o upload quality photos of your
products/services, and things
related to your business
o link prominently from your web
site to your Flickr photostream
o discourage people from using
your photos (as long as they
provide attribution such as a link
back to your website)

88. THE TOOLS
o An Internet forum, or
message board, is a bulletin
board system in the form of
a discussion site
o conversation takes place
between registered
members who post topics
(threads) and make public
comments (posts) on those
threads

89. THE TOOLS
Do
Don’t
o keep the message board active by
regularly participating in the
conversation
o build it and expect people to
start participating without
encouragement and seeding
o collect minimal information
during registration
o forget to moderate - spammers
and trolls will drive users away
o keep focus and attract users by
clearly identifying your
community purpose and target
audience
o censor or allow militant
moderators to take too much
control over the conversation.
You want to encourage open
discussion, not stifle it.
o promote popular discussions
throughout your website

90. THE TOOLS
o A wiki is a website that
allows visitors to easily add,
remove, and edit content –
this makes them great
collaboration tools
o Wikipedia, for example, is
an encyclopedia is written
collaboratively by
volunteers from all around
the world; anyone can edit
it

91. THE TOOLS
Do
Don’t
o find references to your
organization and have
inaccuracies updated
o rely on social reference
websites to be accurate
o read the terms of use to ensure
you are allowed to edit an entry
about you
o research competition
o use wikis to collaborate with
your team
o spam or overtly advertising – it
could get you banned
o use it for Search Engine
Optimization (Wikipedia prevents
search engines from following links)
o Don’t sabotage competitor’s
entries about competitors (You
could get caught)

92. THE TOOLS
o Internet-based 3D virtual worlds
like Second Life reimagine our
world with all its potential for
commerce and branding
o people interact through
characters called avatars
o residents explore, meet other
residents, socialize, participate in
individual and group activities,
and create and trade items and
services with one another

93. THE TOOLS
o hold media conferences in
Second Life to generate buzz
(World Bank reports in world)
o create and sell branded products
accompanied by coupons and
advertising for real-world stores
o purchase land, build stores,
and open for business
o publish streams of audio or video
on people’s properties

94. THE TOOLS
Do
Don’t
o Use it to generate publicity
publicity for real world activities
o find experts to imagine and
manage your brand presence in
this virtual world, or do thorough
research – it’s complicated!
o be inventive – for example, when
someone drinks your product,
you may create a script that
makes people dance, turn into a
cute animal, or speak only in song
for 30 seconds.
o just try to recreate your realworld brand experience –
leverage the possibilities of the
virtual world since fantasy is what
brought people are there.
o be afraid to site this one out. If
your audience isn’t there and you
don’t have a vision to create a
meaningful experience don’t
bother.

95. THE TOOLS
o A podcast is a series of audio or
video files which is distributed by
syndicated download to your
computer, for use on an MP3
player or computer.
o Podcasts can be simple recordings
of conversations, presentations,
or interviews
o They’re a chance to provide build
an audience around your brand
or message.

96. THE TOOLS
Do’s
Dont’s
o come up with a format (form,
topic, and duration)
o worry about length
o prepare don’t script (or you’ll
sound stiff)
o invest in a lot of equipment –
simple tools and software are all
you need to get going
o use a good microphone (but no
need to over produce)
o promote your podcast on your
website and podcast directories
o leave too much time between
podcasts – it could prevent you
from building an audience

97. THE TOOLS
o RSS is a way for content
publishers to make blog
entries, news headlines,
events, podcasts and other
content available to
subscribers.
o an effective way to
distribute your content and
lead users back to your
website

98. THE TOOLS

99. THE TOOLS
Don’t
Don’t
o offer RSS feeds for your website’s
blog, news, events, and podcasts
o spam your subscribers by
including excessive advertising in
your RSS feed
o subscribe to RSS feeds relevant to
your industry or interests
o include a title and description
only so subscribers need to visit
your site for the full story
o track your subscribers
o go overboard – limit RSS feeds to
content frequently updated
o freak out when a splogger hijacks
your content – this could actually
help your search engine rank

100. 3 TAKE AWAY MESSAGES
1. Word of Mouth peer-topeer discussions are more
influential than the mass
media
2. Participate by enabling and
feeding the conversation
(follow the 10 keys to
success)
3. Be transparent & honest

101. REFERENCES
o PR 2.0
BrianSolis.com
o Groundswell Blog
o Social Media Today
socialmediatoday.com
o Chris Brogan chrisbrogan.com
o Social Media Trader
socialmediatrader.com
o Web Strategy by Jeremiah
web-strategist.com/blog
o Online Marketing Blog
toprankblog.com
blogs.forrester.com/groundswell
o Micropersuasion
micropersuasion.com
o Six Pixels of Separation
twistimage.com/blog
o PR Squared
pr-squared.com

102. INSPIRATION & CREDITS
o Social media Is....
slideshare.net/leewhite/socialmedia-is
o Groundswell Blog
blogs.forrester.com/groundswell
/2007/12/the-postmethod.html
o What the F**K is social media
slideshare.net/mzkagan/whatthe-fk-social-media
o Shannon Paul's Blog
veryofficialblog.com
o The Social Media Manifesto
briansolis.com/2007/06/futureof-communications-manifestofor.html
o Measuring the influence of
social media
slideshare.net/DigitalInfluence/
business-impact-of-social-media