Facebook created this great facebook case study to showcase how ads and sponsored stories help fanpages get connected to their fans friends'. Using our brand MIISHKA as the case study for this. http://www.miishka.com/

1. Promote social activity to
influence friends of fans

2. Business success INFLUENCE
on Facebook Promote the social activity on your Page to influence
the friends of fans
ENGAGE
• Build Post quality content and promote your posts
to engage your fans
• Connect
CONNECT
Connect with new fans using
• Engage multiple well-targeted Ads
• Influence
BUILD
Everything starts with building
your Facebook Page for your
business

3. Facebook Sponsored Stories:
Influence friends of fans

4. Word of mouth at scale
1.6X
lift in brand recall
2X
lift in message awareness
4X
lift in purchase intent

5. How do ads and sponsored stories work?
Facebook
Facebook
Page post from Page Sponsored stories*: Fans and their friends
Ads: New audiences
*People are seeing a story that they could have seen in their news feed. A business has paid to ensure that Mobile
the viewer sees a story that they may have seen any way in their news feed.

6. Promote your Pages & Page posts
POSTS PAGE
Page post Page like story
POSTS
Page post like story

7. Sponsor your Page posts to more fans

8. Page Like Sponsored Stories

9. 5 Simple steps to create a “Page Like” Ad
Step 1: www.facebook.com/ads/create
Step 2: Choose your page in destination
Step 3: Choose page name under “What do you want to promote?”
Step 4: Stories about their friends liking “Page name”
Step 5: Choose the relevant targeting, campaign and budget settings.

10. 5 Simple steps to create a “Page Post” Ad
Step 1: www.facebook.com/ads/create
Step 2: Choose your page in destination
Step 3: Choose “ A specific post” option under “What do you want to promote?”
Step 4: Stories about their friends liking “Page name”
Step 5: Choose the relevant targeting, campaign and budget settings.

11. Review Ads Manager Results

12. Check Page Insights regularly

13. Key Takeaways
Decide which story suits your objectives
Post regularly to your Facebook Page
Sponsor your Page posts to more fans
Create a Page Like Sponsored Story to friends of fans
Track the performance on Ads Manager & Page
Insights

14. Thank you