BY: Shoaib Arif & Shuja Marwat

2. Playing career Early Managerial Manchester United
31 Dec 1941 1967-1972 Career
1972 1978-1985
1957-1966 1973-1974 1974-1978 1985-1986
1986-present

3. Sir Alex Ferguson was born on 31st December 1941,
at his grandmothers house, in Glasgow Scotland. His
father (Alexander) was a plater’s helper in the
shipbuilding industry. His mother (Elisabeth) helped
with the children. He has a younger brother Martin who
was born a year after Alex in 1942.

4. At the age of 32 Ferguson
was appointed manager of
East Stirlingshire
Early evidence of
Ferguson’s reputation I had never been
as a disciplinarian afraid of anyone
can be found by a before but
quote from East Ferguson was a
frightening
Stirlingshire’s club
bastard from the
forward Bobby start.
McCulley

5.  After a short successful stay at East Stirlingshire he moved
to St. Mirren in the October of the same, taking a team that
was in the lower half of the second division to a team that
won the Scottish first Division in 1977.
 Part of his success was his ability to discover amazing
talent, and play superb attacking football.
 He developed a very young team with the average age of
the winning side only being 19 years of age.

6. 1978-1986
Sir Alex began working with Aberdeen in June 1978.
During his time at Aberdeen, he kept up his appearance of being a
strict Disciplinarian.
This strict show of discipline lead his Aberdeen
players to nickname him “Furious Fergie’’.

7. Ferguson’s managerial career begin with the Scottish club Aberdeen; and
eventually he begin his Manchester United managerial career in 1986. From
then on, the ailing Manchester United side began its climb to the top.
 He combines many of the qualities required of a good
football manager.
 He is knowledgeable about the game.
 He does a lot of research.
 He is a good man-manager. He seems to know what
attitude to use against different players.
 Thirdly, he stamps his authority on his team, allowing no
prima donnas in the team, showing that there is no
individual larger than the club.

8. Praises the player as well as criticizes them.
Do not hesitate to punish a player (Rooney was dropped).
Ferguson's fiery temper is legendary. His primary school
teacher said that he "could start a fight in an empty room".
But
a bollocking is soon followed by an arm round the shoulder.
 Shield players from the media where necessary (notably
Ryan Giggs in his first season) and makes a point of never
publicly criticising them.

9.  Young players brought through the ranks in
a close-knit family atmosphere.
 Tight Discipline and commitment is total.
 Inspiring loyalty and self-belief.

10. Paranoia
The
Everone is referees,
the FA, the
against press,…
you , he
told his
players

13.  Don't tolerate a lack of focus or commitment
 Stay on good terms with ex-employees
 Defend your team in public
 It's even more important to defend your boss
in public
 Mind games aren’t just for Uri Geller

14. Distinguish between control and power, Getting things
done is important, but you want to gain respect, not instil
fear.
Delegate so you can observe what is going on around
you. Trust others to do their jobs, whilst standing back to
consider the quality of what is being done and the
direction in which things are going.

15. Consider what might be learnt from setbacks in order to
improve, but never make panicky responses. When making
important and difficult decisions be decisive and if you
believe in what you are doing, stick to your guns.
The right time to act decisively is actually when things are
going well. Standards improve over a period of time as a
result of action taken, reach a peak and then begin to
decline as other new factors come into the equation. To
sustain progress long term, it is important to make decisive
changes just before this peak is reached.

16. Watch your diet, sleeping hours and how you present yourself
to people.
Try to make all staff feel like an important part of the team.

17. 1. A Will to Win: The Manager's Diary
BY Sir Alex Ferguson and David Meek
2. Managing My Life: My Autobiography
BY Sir Alex Ferguson
3. This Is the One
BY Daniel Taylor
4. The Boss
BY Michael Crick
5. Seeing Red
BY Graham Poll

18.  “At the end of this game, the European Cup
will be only six feet away from you and you’ll
not even able to touch it if we lose. And for
many of you that will be the closest you will
ever get. Don’t you dare come back in
here without giving your all”
 “Only true champions come out and show
their worth after defeat and I expect us to do
that”
 “I've never played for a draw in my life”
 “I think it’s important to work and I’m entitled
to work. Some people do not want to work but
I want to continue working”

19.  Identify yourself with your company brand
 Cultivate every interest group in your company
 Gather information everywhere
 Seek total control, but recognize when you cannot have it
 Don’t let others cause you stress
 Remember that crises blow over
 Always be unsatisfied

20. An Inaugural inductee of the English hall of Fame
An Inaugural recipient of the FA Coaching diploma
Vice-president of the National Football Museum
Member of the Executive Committee of the league
managers association
Only manager to win the top league Honours and the
double north and south of the England –Scotland
border
Officer of the Order of the British Empire, Commander
of the British Empire, Knight Bachelor

21. LMA Manager of the Decade (1): 1990s
LMA Manager of the Year (3): 1998–99, 2007–08, 2010-11
LMA Special Merit Award (2): 2009, 2011
Premier League Manager of the Season (10):
1993–94, 1995–96, 1996–97, 1998–99, 1999–2000,
2002–03, 2006–07, 2007–08, 2008–09, 2010–11
UEFA Manager of the Year (1): 1998–99
UEFA Team of the Year (2): 2007, 2008
Onze d'Or Coach of the Year (3): 1999, 2007, 2008
IFFHS World's Best Club Coach (2): 1999, 2008
IFFHS World's Best Coach of the 21st Century (1): 2012

22. World Soccer Magazine World Manager of the Year (4): 1993,
1999, 2007, 2008
Laureus World Sports Award for Team of the Year (1): 2000
BBC Sports Personality of the Year Coach Award (1): 1999
BBC Sports Personality of the Year Lifetime Achievement
Award (1): 2001
European Hall of Fame (Manager): 2008
FIFA Presidential Award: 2011
FWA Tribute Award : 1996
PFA Merit Award: 2007
Mussabini Medal : 1999

23. Sir Alex Ferguson has won 48 trophies
as a manager, making him the most
successful British football manager in
history….

24. AT ST. MIRREN FC
Scottish First Division (1)
AT ABERDEEN FC
Scottish Premier Division (3)
Scottish Cup (4)
Scottish League Cup (1)
UEFA Cup Winners' Cup (1)
UEFA Super Cup (1):

25. Premier League (12)
FA Cup (5)
League Cup (4)
FA Community Shield (10)
UEFA Champions League (2)
UEFA Cup Winners' Cup (1)
UEFA Super Cup (1)
Intercontinental Cup (1):
FIFA Club World Cup(1)

28. The Economist described
Sir Alex Ferguson as
Britain's Steve Jobs, given
his unorthodox, talent-
obsessed and sometimes
bruising approach to
making something
beautiful….

29. BY: Shoaib Arif & Shuja Marwat