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1. Private & Confidential
Project Sukhumvit
Positioning for growth in the emerging markets
Fraser and Neave, Limited
26 March 2012
PRELIMINARY | SUBJECT TO FURTHER REVIEW AND EVALUATION
This materials may not be used or relied upon for any other purpose other than as specifically contemplated
by a written agreement with J.P. Morgan.
1
2. Disclaimer
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2
4. Executive Summary
J.P. Morgan Chase & Co. Asia (also commonly referred to as “J.P. Morgan”) is grateful for the opportunity to present our
views to Fraser and Neave Limited (also commonly referred to as “F&N”) regarding its potential acquisition of Malee
Sampran Public Company Limited (also commonly referred to as “Malee”) in the deal described in this proposal
collectively termed the “Sukhumvit Deal”.
The proposed acquisition of Malee is instrumental for F&N in it’s stride towards enhancing its position within the Asia
Pacific soft drinks arena and to enhance its capabilities of competing on the global stage.
• The Sukhumvit Deal is transformational and will help both parties achieve its long term goals of diversifying revenue
streams to enhance the quality of earnings and maximizing returns to shareholders.
• Valuation is key and together with other critical factors that need to be addressed, will determine the success of the
Sukhumvit Deal.
• Fraser and Neave not only needs a world class advisor with a proven track record in M&A and the Consumer Products
market, Fraser and Neave requires an advisor who intrinsically knows the Indochina soft drinks industry and can
provide valuable strategic advice through the negotiation process.
4
6. 1.1 Company Profile
Overview
Share Price Performance & Recent News
• F&N is engaged in the production and sale of food
and beverages (F&B), development and investment
in real estate investment trusts (REIT) and in the
printing & publishing business.
• Headquartered in Singapore, F&N has a presence in
over 30 countries across Asia Pacific, Europe, and
the United States.
• In its fiscal year ended Sept 2011, F&N’s revenue
increased YoY by 10% to S$6,274mn and group’s
profit increased YoY by 8% to $1,152mn.
Key Financials
6
350
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
300
250
200
150
100
50
Volume
Fraser & Neave
Mar-12
Sep-11
Mar-11
Change
+10.1%
+7.5%
+6.2%
-17.8%
+11.1%
+5.5%
+5.9%
+11.4%
-5.0%
-10.8%
-0.1%
Sep-10
FY2010
5,696.
1,071
584.5
2,876
6,948
41.8 cents
17.0 cents
$4.38
10.0%
41.4%
3.3%
Mar-10
0
Sep-09
FY2011
6,274
1,151
620.6
2,363
7,721
44.1 cents
18.0 cents
$4.88
9.5%
30.6%
3.2%
‘000
Mar-09
(S$ mil)
Revenue
EBIT
Attributable Profit
Net Debt
Equity
EPS (Basic)
Dividend per Share
NAV per Share
Return on Equity
Gearing Ratio
Average Cost of Debt
%
Rebased STI Index
Source: Bloomberg
Feb 2011| Formation of F&N Creameries
Oct 2011| Expiry of bottling agreement with
The Coca-Cola Company (TCCC)
Nov 2011| Opening of Changi City Point
7. 1.2 Diversified Brand Portfolio
Food & Beverage
Property
Printing & Publishing
F&N is engaged in the production
and sales of F&B products including
soft drinks, dairies, and alcoholic
beverages. It distributes products in
the form of concentrates to bottlers,
as well as finished products to mass
retailers. The business is mainly
operated via subsidiaries; Asia
Pacific Breweries, F&N Foods, and
F&N Creameries.
Develops, invests in, and manages
both commercial and residential
properties via its subsidiary Frasers
Centrepoint Ltd. The group also has
two investment trusts (REIT),
Frasers Commercial Trust and
Frasers Centrepoint Trust with
their respective portfolio of
diversified real estate investments.
Operates in the printing and
publishing segment through its
subsidiary, Times Publishing. It is
engaged in publishing, printing,
direct sales, distribution, retailing
of books and in the provision of
educational services through its
brand Marshall Cavendish.
Revenue by Segment
Revenue by Geography
S$ mil
4000
3000
2000
1000
0
2007
2008
2009
2010
2011
Food & Beverage Property Printing & Publishing
7
Singapore
Rest of South East Asia
South Pacific
Malaysia
Other Asia
Europe and USA
8. 1.3 Analysis of Business
Food & Beverage
Overview
• F&N has extensive competencies in F&B given its 70year experience in the industry
• F&B business represents the highest compound growth
across the past 5 years
• F&N has a leading market position in Singapore and
Malaysia with well established brands e.g. 100Plus,
Seasons
Industry Outlook
• Asia Pacific F&B is slated for strong growth
• Breweries sub-segment dominates earnings with
strong growth expected due to various brand
acquisitions
S$ mil
CAGR = 13%
4000
3000
2000
1000
0
2007
2008
2009
Revenue
S$ mil
400
2010
2011
EBIT
300
200
100
0
• Soft drink revenues threatened by the termination of
bottling agreement with TCCC
• F&N’s lack of a strong geographical foothold outside of
Malaysia and Singapore represents potential for future
expansion
Country
Off-Trade Value Share
Ranking
Asia Pacific
0.3%
27
Malaysia
26.9%
1
Singapore
8
2007
2008
2009
Softdrinks
Dairies
24.5%
1
Source: Euromonitor
2010
2011
Breweries
9. 1.3 Analysis of Business
Property
Overview
S$ mil
• Property business accounts for 34% of revenues and
49% of net profit
• Well-established
property
development
and
investment network with over 50 domestic and 30
international projects
• On top of property development and investment, the
group also operates REITs and a hospitality business
CAGR = 9%
2500
2000
1500
1000
500
0
2007
Industry Outlook
Revenue
• Sales progress remains firm for F&N’s existing
developments despite the recent spate of property
measures dampening demand
• Positioned to capitalize on growing demand for
property in China, with 77% of its Chinese land bank
slated for launch in 2013 and beyond
• Property revenues and profits are expected to decline
in the short term with the adoption of IFRS 115
Planned Launches in FY 2012
Singapore
No. of Units
2,088
Australia (Putney Hill)
116
China (Suzhou)
898
Source: Company Data
9
2008
2009
2010
2011
EBIT
EBIT
(S$mil)
450
400
350
300
250
200
150
100
50
0
2007
2008
Investment Property
2009
2010
2011
Development Property
10. 1.3 Analysis of Business
Printing & Publishing
Overview
Industry Outlook
• Strong in education publishing business with
Singapore Education products exported to
Pakistan, U.S, Chile, and South Africa
• Printing and publishing industry is in a state of
decline with the rise of paperless and online
publishing
• Strong adoption of Marshall Cavendish textbooks
in the US led to it being the first Asian content
approved for use in U.S. schools
• Slow growth of between 1-2% is expected in the
Asia Pacific printing and publishing market
• Restructuring initiatives have led to the
divestment of several unprofitable business units
• F&N Board remains open to strategic options for
the printing and publishing business
Asia-Pacific Publishing Market Value
90
80
70
60
50
40
30
20
10
0
100
0
-100
2007
2008
Revenue
2009
2010
EBIT
2011
1.05%
1.00%
0.95%
Market Value (US$bn)
Source: Datamonitor
10
2014F
200
1.10%
2013F
300
1.15%
2012F
400
1.20%
2011
500
2010
CAGR = - 6%
1.25%
2009
S$ mil
600
Y-o-Y Growth (%)
11. 1.4 Investment Proposition
Strong growth potential
in Asia Pacific F&B
industry
Need to address pressing
concerns
Right time to explore
potential investment
opportunities within F&B
11
13. 2.1 Challenges for F&N
• Saturation of soft drinks market in Singapore and
Malaysia
• Average annual market share growth of 0.4%
• Product differentiation is key to boosting market share
• Hard to compete with market leaders e.g. TCCC
• Highly fragmented market with over 110 beverage
companies in Asia Pacific
Coca-Cola Co, The
Source: Euromonitor
Tingyi Holdings Corp
Danone, Groupe
2014E
F&N Brands
2013E
2012E
TCCC Brands
Market Share (%)
30.0
25.0
20.0
15.0
10.0
PepsiCo Inc
5.0
Suntory Holdings Ltd
0.0
Nestlé SA
Kirin Holdings Co Ltd
F&N
13
2011
Escalation in Competitive Landscape
2010
Coca-Cola and Sprite represent 35% of F&N’s revenues.
Short to medium term pressure on revenues
Estimated to cause a 25% fall in revenues
Need to be mitigated by expanding product portfolio
and growing market share in South East Asia
2009
•
•
•
•
2008
End of Agreement with TCCC
Revenue
S$ mil
800
700
600
500
400
300
200
100
0
2007
Pressure on Revenues
Others
2007
2008
2009
Malaysia
2010
Singapore
2011
14. 2.1 Challenges for F&N
Shift in Consumer Trends
Key Consumer Trends
F&N’s Strategic Position
• Traditional categories such as carbonates are
stagnating
• Renewed focus on premium products that meet health
needs. Soft drinks with health benefits poised for
strongest growth
• Increasingly important for F&N to offer innovative new
products that target the health conscious
• Juices constitute a majority (31%) of new product
launches in recent years
• Rising consumption levels in low to middle income
markets increases demand for healthier products
• F&N should position its core brands such as 100Plus and
Fruit Tree to capitalize on shifting dynamics
Global Carbonates Retail Value
US$ bil
100
CAGR = 5%
80
60
40
20
0
Cola
US$ bil
Fruit-flavored carbonates
Global Healthy Beverages Retail Value
250000
CAGR = 20%
200000
F&N Foods Brand Portfolio
150000
100000
Healthier Range
50000
Normal Products
0
Fortified
Beverages
Source: Euromonitor
14
Better for you
(BFY) Beverages
2005
2010
Naturally
Healthy
Beverages
2015
Source: Company Data
15. 2.1 Challenges for F&N
Barriers to Regional Expansion
F&N can overcome obstacles by acquiring distribution networks that are deeply rooted within these
inaccessible communities
• Key competitors such as TCCC, PepsiCo, Sime Darby, and
Nestle are constantly vying for market share in a largely
saturated market
• Difficulty in sustaining organic growth without extensive
distribution networks across region
• Penetrating some of South East Asia’s most densely
populated communities remain a considerable challenge
given the intricacies of the market (transportation,
infrastructural, legal, and regulatory barriers)
• Government restrictions and protectionism towards
domestic players may pose a hindrance for foreign
distributors seeking to establish a strong foothold
• Capturing the growth of emerging markets can be costly and
complex if administered poorly
15
16. 2.2 Strategic Review
There is a need for Fraser & Neave to expand regionally via inorganic growth
• Mitigate the impact of the termination of TCCC deal by expanding its product portfolio and
growing its market share
• Position itself to capitalize on the shift in consumption patterns towards healthier products
• Target growth opportunities by expanding into developing markets within the region
• Expand its distribution network to introduce existing brands into new markets
16
17. 2.3 Recommendation
Expansion into Indochina fruit/vegetable juice market
F&N has identified Indochina as a potential region for future growth:
• Expansion into Thailand dairy market (2012)
• Launch of 100Plus in Thailand (2011)
Fruit/Vegetable
Juice
Asian
Specialty
Drinks
Bottled Water
Carbonates
RTD Tea &
Coffee
Singapore
0.2%
-2.3%
0.3%
1.3%
0.8%
Malaysia
2.3%
0.1%
4.4%
4.8%
2.1%
Indochina
7.6%
0.1%
9.7%
10.1%
5.7%
Indonesia
4.9%
5.4%
12%
11.1%
8.3%
East Asia
3.9%
0.2%
4.5%
3.1%
3.2%
South Asia
15.2%
5.4%
10.2%
19.1%
0%
Middle East
5.2%
2.3%
3.35%
0.6%
0%
Australasia
1.7%
-1.5%
2.4%
2%
0%
Regions
Source: Global Market Information Database
17
19. 3.1 Global Fruit/Vegetable Juice Industry
Overview
Total Volume Growth (2005-2015)
•
•
•
Asia Pacific
Second largest soft drinks category globally
by value and volume
Strong growth driven by the shift in
popularity towards healthier products
North America
Western Europe
Latin America
Middle East and Africa
Asia-Pacific dominates juice consumption,
accounting for more than half of global sales
Eastern Europe
Australasia
-20
Source: Euromonitor
9%
19%
5%
21%
40
60
2005-2010
80
100
%
Key Regions of Fruit Juice Consumption
Soft Drinks Trade Value (US$mil)
8%
0
20
2010-2015
Bottled Water
Western
Europe
Carbonates
Concentrates
Asia Pacific
North
America
Fruit/Vegetable Juice
35%
RTD Coffee
RTD Tea
3%
Sports & Energy Drinks
Highest
Consumption
19
Medium to High
Consumption
Low to Medium
Consumption
Low
Consumption
Zero to Low
Consumption
20. 3.1 Global Fruit/Vegetable Juice Industry
Competitive Landscape
Future Outlook
• Global fruit/vegetable juice industry is highly
fragmented with top 10 players accounting for only
19% of global market volume
• Despite being the most competitive segment in the
beverages industry, juices continue to gain
momentum in line with rising awareness of
maintaining healthy and nutritious eating habits
• No global brand dominance
categories
as seen in other
• Domestic markets are dominated by regional
players with extensive knowledge of local customers
and regional networks
• Market leader, TCCC was able to expand Minute
Maid internationally by acquiring regional players in
emerging markets
• Emerging markets in Asia and Latin America
represent the strongest growth regions
• Growth in Asia Pacific is led by China, India and
Indochina
Strong Growth in Asia Pacific and Latin America Juice Market
Global Brand Share
Others
81%
TCCC
5%
Asia Pacific
PepsiCo
Inc
3%
Source: Euromonitor
20
Latin
America
Highest
Consumption
Medium to High
Consumption
Low to Medium
Consumption
Low
Consumption
Zero to Low
Consumption
21. 3.2 Indochinese Economic Landscape
• Comprises of rapidly developing economies
including Thailand, Vietnam, and Cambodia
•
Rising affluence causes shift in demand towards
higher quality products
•
Indochinese markets continue to register strong
soft drinks consumption growth amid rising
disposable income and a large youth
demographic
•
Larger size of F&B industry in Indochina relative
to Singapore and Malaysia
• Need to expand regionally - Stagnating growth in
Singapore and Malaysian markets
Forecasted GDP Growth
Growth (%)
9
8
7
6
5
4
3
2
1
0
2011
2012F
2013F
Thailand
Laos
2014F
Vietnam
Myanmar
2015F
2016F
Cambodia
Singapore
US$ mil
80,000
Consumer Expenditure in F&B
60,000
40,000
20,000
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Singapore
21
Malaysia
Source: Economist Intelligence Unit
Thailand
Vietnam
22. 3.3 Fruit/Vegetable Juice in Indochina
Overview
Strength of the Indochinese fruit/vegetable juice market is complementary to F&N’s regional expansion plans
•
•
•
•
Health and wellness trend has driven the growth
of natural and traditional produce, which are more
culturally embedded within the market
Ongoing maturity of carbonates, increasingly busy
lifestyles, and rising health awareness have made
consumers more receptive to the convenience and
nutritional benefits of fruit/vegetable juice.
Numerous fruit suppliers in the region facilitate
growth of the fruit juice industry
Growth in the industry is led by Vietnam and
Thailand
Litres Mil
Fruit Juice Sales Volume
300
250
200
150
100
50
Thailand
Source: Euromonitor
22
Vietnam
2015F
2014F
2013F
2012F
2011
2010
2009
2008
2007
2006
2005
0
23. 3.3 Fruit/Vegetable Juice in Indochina
Vietnam
•
Fruit/vegetable juice market in Vietnam has shown strong and stable growth, driven by a rise in income levels and the
ongoing health and wellness trend
•
100% juice is projected to register the fastest total sales growth
•
Despite the historical dominance of domestic firms in the market, they are facing competition from imported brands
that are perceived to be of higher quality than homegrown alternatives
Vietnam Retail Sales Volume
VND Mil
Market Share Amongst Top 10 Players
(Vietnam)
1200
CAGR = 13%
1000
800
600
400
200
100% Juice
2015F
2014F
2013F
2012F
2011
2010
2009
Nectars (25-99%)
Source: Euromonitor
23
2008
2007
2006
2005
0
Juice Drinks (up to 24%)
Local Firms
Foreign Firms
24. 3.3 Fruit/Vegetable Juice in Indochina
Thailand
Best Strategic Option: Penetrate the Indochinese juice market by acquiring a domestic player
•
Fruit/vegetable juice is set to maintain a healthy growth trajectory over the forecast period, driven by new product
innovation and preference for healthier products
•
Market share is led predominantly by domestic players who possess wide distribution networks, offering lower
prices relative to foreign brands
•
Difficult for foreign players to penetrate the market without a strong local network
Market Share Amongst Top 10 Players (Thailand)
Thailand Retail Sales Value
8000
CAGR = 8%
Tbt Million
7000
6000
5000
4000
3000
2000
1000
100% Juice
24
Nectars (25-99%)
2015F
2014F
2013F
2012F
2011
2010
2009
2008
2007
2006
2005
0
Juice Drinks (up to 24%)
Local Firms
Foreign Firms
25. 3.4 Potential Strategic Acquisition
Company
Country
Strengths
Weaknesses
Malee Sampran
Thailand
Strong distribution network in
Thailand and Vietnam
Growing presence outside Indochina
Contract farming network in Thailand
Strong R&D capabilities
Business restructuring in 2009 due to
unfavourable financial position. Recovered
well in 2011 with strong profits and
streamlined cost and leverage structure.
Market leader in Thai Fruit Juice
market
Strong in canned pineapple business
May be difficult to acquire due to company’s
dominant position
Limited distribution network outside of home
market
Existence of redundant smoothie retail
business
Market leader in Vietnam Fruit Juice
market
Strong in Dairies market
Potential clash of interests with F&N’s
existing dairies business in Indochina
Strong brand presence in Vietnam
Distribution network across South East
Asia
Private owners may not be willing to divest
interests
Existence of unrelated cooking oil business
Market leader in Vietnam carbonated
soft drinks market
Small but growing position in the fruit
juice market
Carbonated drinks market subject to
slowdown in growth
Lack of emphasis on healthier products
Fluctuation of earnings in recent years
TIPCO Foods
Thailand
Vietnam Dairy
Products
Chia Kim Lee
Food Ind.
Singapore
Saigon
Beverages
25
Vietnam
Vietnam
Rank
1
2
3
4
5
27. 4.1 Target Profile
Malee Sampran Public Company Limited
• Established in 1978, Malee is a public listed
company registered in the Kingdom of Thailand
• Core business encompasses the manufacturing and
distribution of beverages and canned fruit products
• Over 40 years of expertise in packaged food and
beverages
• Significant presence throughout Thailand and other
key markets
• Strong brand equity with successful brands across
sub-segments and tiers
• Committed towards the highest standards of
product quality through research and development
(R&D) investments
Head Office
• Pathum Thani, 12130, Thailand
Industry
• Packaged Consumer Goods
Ticker &
Exchange
• MALEE: Stock Exchange of Thailand
(SET)
Shares
Outstanding
• 99,999,000 shares
Headcount
• 1,340 Employees
Key Ratios
2010
2011
% Change
EBIT Margin
4.82%
7.02%
+45.6%
Net Profit
Margin
3.68%
6.11%
+66.0%
ROE
27.2%
41.7%
+53.3%
EPS (THB)
0.11
0.23
+109.0%
Millions
Mn Baht
฿4,500
Total Revenues
฿4,000
฿3,500
฿3,000
฿2,500
฿2,000
2007A
27
2008A
2009A
2010A
2011A
28. 4.1 Target Profile
Key Business Segments
Agro-Product
& Export
Canned
Pineapple
Canned
Sweetcorn
Canned
Tropical
Fruits
Vegetable &
Fruit Juices
Milk Products
Cereal
Beverages
Others
Fruit Juices
Plain
Flavored
Milk
Farmer’s
Corn Milk
Fruitesia
Fruit Bars
Vegetable
Juices
Sweetened
Flavored
Milk
First Choice
Mineral
Water
Malee Food
Service
UHT Milk
Malee Food
Pasteurized
Milk
28
Canned Fruits
Malee
Bottled
Water
30. 4.1 Target Profile
Brand Portfolio
• A comprehensive brand portfolio allows Malee to complement the diverse needs of consumers across all segments of
the domestic market
• With over 40 years of product development, the Malee brand is known to be deeply etched in the minds of
consumers who associate excellence and quality with its distinct list of brands
• Malee’s established brand equity will catalyze prospects for joint product roll-outs with F&N
First
Choice
Farmer
Malee
I-Corn
Malee
Healti
Plus
Malee
Malee
Veggies
Malee
Juize Mix
Chokchai
Farm
30
31. 4.1 Target Profile
Business Operations
Subsidiaries
Agri Sol Company Ltd
100%
Abico Dairy Farm Company
Ltd
PPO Farm Company Ltd
Related Parties
Abico Land Company Ltd
Abico Holding Public Company
Ltd
Malee Sampran
Public Company
Limited
Malee Enterprise Company Ltd
99.9%
Chokchai Milk Company Ltd
Central Food Retail Company
Ltd
Dhanamitr Factoring Company
Ltd
CG Broker Company Ltd
Production Capacity
• 180 million litres of beverages
• 5.4 million cases of canned foods
• 8,000 metric tons of concentrated
pineapple
31
Production Facilities
• Two manufacturing plants located
in Nakorn Prathom Province,
Thailand
• Total plant area of 800 sq. meters
Supply Chain Network
• Distribution channels include
supermarkets, convenience stores,
hotels, wholesalers
• 95% of raw material supplies are
sourced domestically
32. 4.1 Target Profile
Geographic Footprint
Existing Coverage
• Strong presence within the domestic Thai market
including the Northern and Southern provinces
• Distribution agents located domestically and across
Asia, including Laos, Vietnam, Myanmar, Singapore,
Hong Kong and Pakistan
• Products are exported directly to customers or
through agents, spanning major markets within
Europe, Middle East, U.S. and Asia
Growth Opportunities
• Immense opportunities to scale into neighboring
Indochinese markets with dense populations,
serving over 600 million consumers
• Location serves as a gateway to Southern China and
South Asia
• Well positioned as a reliable brand amongst
domestic consumers
32
Hong Kong
Thailand
Vietnam
35. 4.3 Potential Risks
Through collaborative efforts with F&N, Malee will be better positioned to weather the uncertainties shaped by
global economic forces, and realize its vision of capturing strategic growth
Global Macro
• Contagion effect from slowdown in global economy may dampen profitability within the short term
• Volatility of commodity prices could inflate costs of raw materials, thereby impacting bottom-line
sustenance
• Management will need to adapt fast to technological changes in order to capitalize on innovative
marketing channels
• Unpredictable weather conditions may interrupt supply-chain operations and stifle nationwide
sales
Firm Specific
• Inadequate management expertise for capital raising and strategic growth plans
35
37. 5.1 The Sukhumvit Vision
Penetrate into the booming F&B market in
Indochina
Leverage on Malee’s expertise to strengthen
foothold in Indochina
R&D capabilities to facilitate innovation of healthier products
Capitalize on Malee’s distribution network to introduce F&N’s existing
products into Indochinese markets
Expanded product mix that includes canned fruits to cater to a wider
customer base
37
38. 5.2 The Sukhumvit Partnership Model
Booming F&B Market in Thailand
7,000
6,500
6,000
2011
38
2012
2013
2014
Retail Value
2015
2016
‘000 tonnes
Animal or Vegetable
Oil
Wheat Products
Fresh, Chilled or
Frozen Fish
Fresh and Frozen
Shrimps
Volume of Exports
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
Rice
• Mandatory measures to ensure quality and
safety has alleviated ongoing food safety
concerns
7,500
Sugar
• More than 80% of raw materials can be found
locally at low prices, potentially reducing costs
for F&N
8,000
Tapioca Products
• Thailand’s exports of food products will rise to
US$2.1 billion in 2012 (14.3% growth Y-o-Y). In
particular, the strong export market for
processed fruits caters for future expansion
opportunities
Market Size of Canned/Preserved Food in Thailand
Prepared Poultry
• Market size of canned/preserved food is
projected for stable growth in the short to
medium term
THB ‘000
Canned and Processed
Fruits
Thailand Food Industry
39. 5.2 The Sukhumvit Partnership Model
Strengthen Foothold in Indochina
Market Share of Fruit/Vegetable Juice in
Thailand
• Market share of 6.3% in the fruit/vegetable juices
market of Thailand
• Ranked 5th largest in the country
• Current customer base will serve as a viable entrance
point for F&N to introduce existing products
21%
24%
Readily Available Low Cost Supplies
• Malee is able to produce at lower costs due to the
availability of a steady supply of raw materials in
Thailand. An acquisition will allow F&N to capitalize
on Malee’s extensive supply network to further
reduce production costs
• Malee’s ‘contract farming’ program with its member
farmers reduces its exposure to fluctuating
commodity prices
Regional Distribution Network
3%
Product Type
9%
11%
Thai Pure Drinks Ltd
Tipco Foods
Malee Sampran
Green Spot
39
FoodStar Inc
PepsiCo Inc
Uni-President
Others
Fruit/Vegetable juice
Thailand, Hong Kong, China,
Pakistan, Vietnam
Dairy Products
21%
6%
Region of Distribution
Thailand, Vietnam, Cambodia
Ready-to-Drink Tea
5%
Thailand
Canned Fruit
Thailand, Vietnam
40. 5.2 The Sukhumvit Partnership Model
Synergies
F&N’s Strategy and Plans
Malee’s Value Proposition
Expanding its product portfolio
and growing its market share
• Differentiated products such as UHT corn
milk and canned fruits
• Existing consumer base and market share
Position itself to capitalize on the
shift in consumption patterns
towards healthier products
• Healthier product range
• Complementary R&D
Long term sustainable growth by
penetrating into developing
markets
• Well positioned to capture growth in
Indochina and beyond
• Efficient raw materials management and
increased R&D investment
Synergistic Outcomes
R&D Expertise and
Facilities
40
Distribution
Networks
Expanded Product
Mix
42. 6.1 Fair Value of Malee
In comparison with its current share price, Malee is fair valued at THB 41.50
(THB mil)
2011A
2012F
2013F
2014F
2015F
2016F
EBIT
261
368
466
571
684
803
Tax expense
(78)
(110)
(140)
(171)
(205)
(241)
Depreciation + Amortization
Less: Changes in working
capital
50
58
66
73
80
86
163
147
140
130
124
114
Less: Capital expenditures
(58)
(60)
(62)
(64)
(66)
(68)
Free cash flow
338
403
470
539,
618
694
PV of FCFF
PV of Terminal Value
Enterprise Value
Net Cash /(Debt)
Non-controlling Interests
Equity value
Shares Outstanding
Fair value per share
Share price as of 15/03/12
42
1,715
2,771
4,487
(337)
0
4,150
100
THB 41.50
THB 38.00
Assumptions
WACC
Terminal growth
Effective tax rate
17.00%
5.00%
30.00%
43. 6.2 Indicative Valuation Analysis
Malee is currently fairly valued as its share price lies within our indicative valuation range
Current market price
DCF
Indicative valuation range
EV/EBITDA
Price to Sales
Valuation Analysis
Fair value of
THB 35.84 – THB 49.35 per
Malee per share share
THB 3.55 bil – THB 4.61 bil
Equity valuation
(S$148 mil – SS$203mil)
Current market THB 3.80 bil
capitalization
(S$154 mil)
EV/Sales
Price to Book
-
43
1
2
3
4
5
6
7
8
9
10
11
THB bil
44. 6.3 Synergy Value
Assumptions
Expected Synergy Value of S$83m
• Increased soft drink revenues
attributed by higher market
penetration in Thailand
• Decreased operating expenses due
to economies of scale and crosssharing of distribution networks
SGD mil
11,600
83
11,500
11,400
Valuation Inputs
Forecast Period
5 years
WACC
8.50%
Tax Rate
24.66%
Terminal Growth Rate
2.0%
163
11,300
11,555
11,200
11,309
11,100
11,000
F&N
Malee
Synergy
Equity Value
44
Sukhumvit
45. 6.4 Scenario Analysis
Premium to Offer
Comparing Best & Worst Case Scenarios
Initial
Walk-Away
SGD mil
160
S$163 mil
THB 3.96 bil
S$220 mil
THB 5.33 bil
140
Offer price per
share
THB 40.00
THB 53.83
100
% premium of
current price
5.26%
41.66%
Offer value
120
80
145
60
83
40
Meeting F&N’s Internal Returns
Requirements
• Based on F&N’s asset allocation policy, any
new investment should generate a return of
10% or more
20
-
22
Worst
Base
Best
45
Base Case
Best Case
Average Y-o-Y growth
in soft drink revenues
9.80%
10.00%
10.20%
Reduction in operating
exp as a % of revenue
1.75%
1.80%
1.85%
ROI for initial offer
13.50%
50.92%
88.96%
ROI for walk-away offer
• Depending on worst or best outcomes of the
acquisition, F&N may stand to gain
synergies between S$22 mil and S$145 mil
Worst Case
10.00%
37.73%
65.91%
47. 7.1 Transaction Structure
Full takeover bid for Malee with a view of full ownership and subsequent delisting of Malee
Offer Price
Offer Period
F&N
Tender Offer Process
Malee
Tender
Acceptance
• Offer Price: THB 40.00 per share
• Premium: 5.26%
• 25 business days with option to
extend by up to 30 business
days
Time Frame
• Projected to take 20 weeks to
complete
Minimum
Acceptance Level
Malee’s
Shareholders
47
Delisting
• 75% of total shares outstanding
according to Thai legislation
• Intention to delist target from
the SET
48. 7.2 Proposed Considerations
Deal Structure
100% Cash Offer
Negotiation Strategy
• Aim: To create a regional powerhouse in the soft
drinks industry
• F&N’s liquid balance sheet, due to availability of
large cash reserves to facilitate acquisition
• Existing undrawn credit facility of S$3.2 billion gives
F&N flexibility in terms of payment mode
• No dilution of F&N’s shares
• Win-win situation: Convince Malee that it is in their
interest to merge with a bigger player
• Cooperative approach in order to create value and
retain management expertise in running the fruit
juice business
• Provide shareholders with an opportunity to cash
out at an attractive valuation
S$ mil
1500
Decision to Delist
1000
• Retain sole control of Malee without shareholder
dilution
500
• Reduce exposure to fluctuation in Thai equity
markets
0
Malee's Market Cap
48
F&N Cash Balance
• Cost savings from not having to adhere to Thai
listing requirements
49. 7.3 Transaction Timeline
Event
Information
Provision &
Due
Diligence
Process
Organizational Meetings
Preliminary Due Diligence
Info Memorandum Preparation
Confidentiality Agreement
Marketing
Meeting with Malee Management
Indicative Offer
Assessment of Malee’s Feedback
Affirm Target’s Interest
In-depth Due Diligence
Negotiation
& Closing
Submission of Offer
Structuring & Negotiations
Finalization of Deal
49
Estimated 20 Weeks
April
May
June
July
August
50. 7.4 Deal Summary
Synergies
• R&D capabilities to facilitate innovation of healthier
products
Terms of Deal
Target Company
Malee Sampran
Proposed Nature of
Deal
Full takeover bid with a
view of full ownership and
subsequent delisting
• Expanded product mix that includes canned fruits,
to cater to a wider customer base
Current Share Price
THB 38.00
Initial Offer Price
THB 40.00
• Expected values of synergies = S$83mil
Initial Offer Value
THB 3.96 bil (S$163 mil)
Initial Premium
5.26%
Walk-Away Offer
THB 53.83
Walk-Away Value
THB 5.33 bil (S$220 mil)
Walk-Away Premium
41.66%
Expected Duration
20 Weeks
• F&N can capitalize on Malee’s extensive distribution
network to penetrate the Indochinese market
Due to the potential synergies that can be derived from the acquisition of Malee, J.P. Morgan
strongly recommends the Sukhumvit Deal
50
52. 8.1 Our M&A Deal Team
Senior Advisors
Timothy Zee
Senior Managing Director
Head of Asia Investment Banking
M&A Advisory Team
Calvin Zhang
Executive Director
Co-Head of Asia M&A
Mathew Welch
Executive Director
Co-Head of Asia M&A
Tan Cher Aik
Director
Head of Asia Corporate Finance
Joshua Xie
Director
Head of S.E. Asia M&A
Shaikh Ahmad Mattar
Director
Head of Thailand Coverage
Jan Bucher
Senior Vice President
Asia-Pacific Equities
Specialist Research Team
Hafiz Hussin
Director
Co-Head of Consumer & Retail
52
Tan Fei Fan
Director
Co-Head of Consumer & Retail
53. 8.2 Our Accolades
Awards & Accolades
Derivatives House of the Year
Equity Derivatives House of the Year
OTC Clearing Service of the Year
Risk, January 2012
#1 All-America Research Team
#1 Latin America Research Team
Institutional Investor, October 2011
Best Global Commodities House
Euromoney, July 2011
Securitization House of the Year, U.S.
Dollar Bond House, and Asia-Pacific
Structured Equity House
IFR, January 2011
Bank of the Year, Equity-linked House,
Australia and New Zealand Bond
House
IFR Asia, December 2010
Best Investment Bank
Latin Finance, January 2010
53
League Tables
Rank
Bank
Fees (US$ mil)
1
J.P. Morgan Chase
5198.36
2
Bank of America
4629.81
3
Morgan Stanley
3950.08
4
Goldman Sachs
3778.22
5
Credit Suisse
3174.94
6
Citi
3079.60
7
Deutsche Bank
3026.56
8
Barclays Capital
2671.00
9
UBS
2254.14
10
Wells Fargo
1363.46
Total
75104.73
Source: Financial Times
With J.P. Morgan’s proven track record, we will be able
to capitalize on our intrinsic knowledge and
recommend unique business insights to our clients
55. 9.1 Supplementary Industry Analysis
Porter’s Five Forces Analysis of Soft Drinks
Industry in Singapore and Malaysia
•
Low buyer power due to the large ratio of buyers to
industry players and their inclination towards more
prominent brands in the market
•
Moderate threats of suppliers due to their limited numbers
and exposure to volatile supplies of raw materials. Despite
this, the availability of substitutes has significantly reduced
these threats
•
The wide variety of other beverages such as coffee, tea or
other homemade juices, along with relatively low switching
costs, poses threats to the soft drink industry in terms of
substitutability
•
•
55
Threat of new entrants is moderate due to the difficulties in
competing with the incumbent players in terms of huge
investments in manufacturing capacities
A fairly concentrated market with few major players
coupled with low ease of exit due to certain specialized
equipment. This has created a moderate degree of rivalry in
the market
Degree of
rivalry
New entrants
Buyer power
5
4
3
2
1
0
Supplier
power
Substitutes
Singapore/Malaysia
56. 9.2 Detailed Analysis of Potential Targets
Company
Malee
Sampran
Background
• Publicly listed
in the Stock
Exchange of
Thailand
• Strong in fruit
processing
business
Products & Services
• Juice Concentrates
• RTD Juice
• Canned Fruits
• Cereal Beverages
• Bottled Water
Market Share
• Thailand Fruit Juice
(6%)
• Vietnam Fruit Juice
(4%)
• Pakistan Fruit Juice
(1%)
• Hong Kong Fruit Juice
(0.3%)
Key Financials
(US$ mil)
Value: 95.3
Market Cap: 85.5
Profit Margin:
6.2%
PE: 19.4
Rating Score
Market Share: 4
Geographical
Presence: 5
Profitability: 3
Product Range: 4
Synergies: 3
Ease of Acquisition: 4
TOTAL SCORE : 23
Vietnam
Dairy
Products JSC
• Publicly listed
in Ho Chi Minh
Stock Exchange
• Strong in
healthy dairy
products
• Fresh milk, yoghurt,
ice-cream, cheese, milk
powder
• Fruit Juice, Smoothie,
Aloe Vera, Soy bean
milk
• Vietnam Fruit Juice
(23%)
• Vietnam Overall Soft
Drinks (2%)
Enterprise Value:
2,220
Market Cap: 2,431
Profit Margin:
19.5%
PE: 11.71
Market Share: 5
Geographical
Presence: 3
Profitability: 5
Product Range: 2
Synergies: 2
Ease of Acquisition: 3
TOTAL SCORE : 20
Chia Kim Lee
Food
Industries
• Private firm
based in
Singapore
• Strong brand
presence in
Vietnam
• Fruit Juice, Bottled
Water, Non-alcoholic
Beer, Energy Drinks
• Cooking oil
• Groceries
• Vietnam Fruit Juice
(4%)
• Singapore Fruit Juice
(0.8%)
• Distribution network in
Indochina, Australia,
Middle East
N/A
Market Share: 3
Geographical
Presence: 4
Profitability: Product Range: 3
Synergies: 3
Ease of Acquisition: 2
TOTAL SCORE: 15
56
57. 9.2 Detailed Analysis of Potential Targets
Company
TIPCO Foods
Background
• Publicly listed
in the Stock
Exchange of
Thailand
• Very strong in
Pineapple
business
Products & Services
• Juice Concentrates
• RTD Juice
• Canned Fruits
• Aloe Vera
• Retail Juicebar Squeeze
Market Share
• Thailand Fruit Juice
(10.5%)
• Vietnam Fruit Juice
(0.5%)
Key Financials
(US$ mil)
Enterprise Value:
160.3
Market Cap: 76.2
Profit Margin:
3.12%
PE: 12.42
Rating Score
Market Share: 5
Geographical
Presence: 4
Profitability: 4
Product Range: 4
Synergies: 3
Ease of Acquisition: 2
TOTAL SCORE : 22
Universal
Robina Corp.
• Publicly listed
in the Philippines
Stock Exchange
• Strong brand
portfolio
• Snacks
• RTD Tea, Coffee,
Energy Drinks, Bottled
Water
• Commodities – Flour
& Sugar
• Farm products
• Industrial packaging
• Philippines RTD Tea
(66%)
• Vietnam Soft Drinks
(12%)
• Distribution networks
in Singapore, Thailand,
Malaysia
Enterprise Value:
2,629
Market Cap: 2,770
Profit Margin:
6.9%
PE: 21.12
Market Share: 3
Geographical
Presence: 5
Profitability: 4
Product Range: 1
Synergies: 2
Ease of Acquisition: 2
TOTAL SCORE : 17
Saigon
Beverages
• Publicly listed
in Vietnam Stock
Exchange
• Market leader
in Vietnam
carbonated
drinks market
• Soft drinks, soya milk,
fruit juices, sparkling
wine
• Vietnam soft drinks
(6%)
• Vietnam carbonates
(10%)
Enterprise Value:
5.9
Market Cap: 2.4
Profit Margin:
-11.69%
PE: 0.07
Market Share: 2
Geographical
Presence: 2
Profitability: 0
Product Range: 1
Synergies: 3
Ease of Acquisition: 4
TOTAL SCORE: 12
57
58. 9.3 Synergies with Existing Operations
Before Acquisition
After Acquisition
Fruit Tree Fresh in
Thailand
• Given the small number of products and low market
share of Fruit Tree, F&N should phase out Fruit Tree in
Thailand while growing Malee’s existing fruit juice
business
Fruit Tree Fresh
outside of Thailand
• Fruit Tree has gained brand presence in
F&N’s major markets such as Singapore &
Malaysia
• F&N to tap on Malee’s expertise and R&D capabilities to
further improve existing fruit juice products
• Malee’s strong fruit supply network, and fruit
processing capabilities can be used to reduce costs of
production for F&N’s existing fruit-based business
Malee Fruit Juices
• Major player in Thailand and Vietnam fruit
juice market
• F&N’s brand management and marketing capabilities
can be used to further improve Malee’s success in
Indochina and beyond
F&N Dairies
(Thailand)
• F&N Dairies (Thailand) markets mainly dairy
products under both its in-house brands and
external brands (Nestle)
• Growth of subsidiary is led by the success of
its canned milk business
• Subsidiary faces strong competition from
domestic players with stronger distribution
network
• F&N Dairies to focus on its core canned milk business
with the option of introducing additional brands
• F&N Dairies (Thailand) can continue to grow its
existing product portfolio by taking advantage of Malee’s
extensive distribution network in Indochina
Other F&N Products
58
• Fruit Tree Fresh has only two existing
products (both orange juice) in the Thai
market which make up a 0.1% overall share
• Difficult to penetrate overseas markets
without local expertise and presence
• F&N can capitalize on Malee’s presence in the
Indochinese markets to push its existing brands into new
markets. Brands that have seen regional success such as
100Plus can now be introduced with greater ease.
59. 9.4 Potential Strategies for Acquisition
Hostile Takeover (100% tender)
Creeping Tender (<25% initially)
Strategy
• Tender for 100% of target’s shares
• At least 90% of target’s shares must be tendered
(to delist target), or the offer is void
• Negotiate with major shareholders to buy close
to 25% shares (threshold for mandatory tender
offer) first
• Tender for the remaining shares to get 90%+ at
a later date
Pros
• A clear-cut strategy: either F&N gains 90%+
control of target or none at all
• Cheaper alternative as there are no sunk costs
incurred prior to the tender offer
• Easier to buy the initial <25% than 100%
tender, and the success will incentivize target’s
remaining shareholders to sell their stakes
• A significant stake (20 – 24.99%) will allow F&N
to gain a board seat, hence a way to gradually
obtain information necessary for detailed
valuation
Cons
• May be difficult to buy 90%+ in one single
tender offer
• Little chance for F&N to conduct due diligence
prior to launching the offer
• May invite competing bids that drive up the
price
• Difficult for F&N to sell stake if tender offer for
the remaining shares fall through
• May be more expensive than 100% tender offer
Creeping Tender is preferable for F&N due to the non-hostile takeover stance which is necessary to maintain a
cooperative post-acquisition relationship. Accumulating shares pre-acquisition will also increase the F&N’s
chances of obtaining full control of the firm
59
60. 9.5 Modes of Payment
Cash Offer
Stock Offer
Cash + Stock Offer
Pros
• Malee’s shareholders will most
likely accept the offer due to greater
liquidity
• Lowest premium paid for the offer
• Capital structure of F&N will be
retained without any dilution of
existing shares
• A more proportionate allocation of
risk due to the additional stake given
to Malee’s shareholders.
• Malee’s shareholders may be willing
to hold on to F&N shareholder equity
due to its strong and stable price
performance.
• Allows both parties to reap benefits
from both payment types
• Higher premium required relative to
a cash offer
Cons
• Undrawn credit facility may need to
be tapped resulting in a longer time
taken for deal execution
• Higher risk absorbed by F&N’s
shareholders as Malee’s shareholders
do not have a stake in the combined
firm.
• Least likelihood of offer acceptance
as Malee’s shareholders are unable to
cash out
• Highest premium paid for the offer
• Excessive dilution of F&N’s existing
shares therefore not favorable from
F&N’s shareholders’ perspective
• Difficult to ascertain ideal weightage
of cash to equity
• Dilution of F&N’s shares still occurs
Given F&N’s access to sufficient cash reserves & credit facility, cash offer is ideal as it avoids dilution of existing F&N shares.
60
61. 9.6 Transaction Risks & Mitigating Factors
Concerns
Regulatory Issues
Thai government might intervene to block the
acquisition to protect domestic fruit
processing companies.
• Regulatory intervention is unlikely given the precedent
transactions involving Thai fruit juice companies (e.g.
Suntory’s 50% acquisition of Tipco)
• F&N can work closely with Thai regulators to allay such
concerns, portraying itself as a global partner which
Malee can leverage on
Stock Price
Volatility
Sharp changes in the stock price of Malee will
affect the perceived premium given to
shareholders, as well as the actual takeover
amount.
• Proposed transaction timeline of approximately 20
weeks suggests a shortened process which could
mitigate fluctuations in share price
• Make use of a collar agreement to mitigate the threat of
stock price fluctuations during the process of the
acquisition
Unable to Achieve
Full Control
F&N might not be able to reach full control to
pass special resolutions due to uncooperative
Malee shareholder base.
• Accumulating equity shares pre-acquisition
• Get in touch with key shareholders during tender offer
bid process to ascertain likely interests and reaffirm
F&N’s intention for Malee
Cultural Conflicts
61
Mitigating Factors
F&N may find difficulty in integrating the
company post-acquisition. It needs to
integrate Malee into its existing business in a
quick and timely fashion in order to reap the
full synergistic value of the deal.
• Concerns are mitigated with F&N’s diversified
geographic presence throughout Asia Pacific. F&N’s
existing Thai operations caters for seamless integration
between the two firms
62. 9.7 Critical Success Factors
Issues
Transaction Structure
The transaction structure should not be too long
and complex for shareholders, and at the same
time, meeting F&N’s objectives to fully acquire
and delist Malee
JP Morgan proposes a triggered tender offer
approach and will render its seasoned
experience in such bids to achieve maximum
satisfaction for both companies.
Pricing
The pricing offered to all shareholders would
need to be sufficiently attractive to appropriately
reflect Sakura’s fundamental value and takeover
premium
JP Morgan has conducted preliminary valuation
analysis to provide insights into the economics of
the deal and will continue to deliver value in this
aspect to ensure optimal pricing
Access to key
institutional
shareholders
Gathering
detailed
intelligence
and
understanding the expectations of key
institutional shareholders would be critical in
achieving a successful outcome
JP Morgan has one of the strongest equities and
distribution platforms in Asia and can deliver
access to the key institutional shareholders of
Malee
Communication to Retail
Shareholders
62
Our Value Proposition
Malee has a strong retail shareholder base
comprising of over 30% of outstanding shares.
Communicating key messages to these
shareholders would be critical to securing their
support. Mandatory newspaper notices may not
be sufficient to reach out to entire retail
shareholder base.
JP Morgan has advised on takeovers with large
retail shareholder bases and has successfully
used various communication mechanisms (e.g.
shareholder hotline, media campaigns) to deliver
a successful outcome to its clients.
63. 9.8 Statutory Requirements
Applicable
Legislation
• The Public Companies Act (“PCA”)
• Securities and Exchange Act (“SEA”)
• SEC Notification No. GorJor.53/2545 (the “Takeover Code”)
• Stock Exchange of Thailand (“SET”) listing requirements
General
Conditions
• Amalgamation proposals require approval by way of special resolution (75% majority) passed at general meetings of each of the
amalgamating companies.
• Tender offer has to remain open for at least 25 business days after posting of the offer document to target shareholders.
• Specific consent from the SEC is required to make any offer conditional. Common conditions for voluntary tender offers include a
minimum number of shares being tendered in acceptance of the tender offer. However, for mandatory tender offers every condition
must be negotiated with the SEC on a case-by-case basis.
• Takeover Code does not entitle a successful bidder to compel the minority shareholders to sell their shares to the bidder.
Means of
Obtaining
Control
• Stakebuilding is permitted, subject to restrictions on insider dealing, disclosure obligations and mandatory bid thresholds.
• Mandatory bid thresholds are 25%, 50% and 75% of voting rights.
• For a tender offer, the offer price must be at least the highest price paid by the bidder in the 90 days preceding the date of application
for tender offer
Announcement
of Tender Offer
Other Disclosure
Requirements
•Acquisitions or disposals of shares in any company listed on the SET that result in a change of shareholding which reaches or crosses
any multiple of 5% of the voting rights of the company must be disclosed within one business day to the SEC.
• If a mandatory bid obligation is triggered, a form of declaration of intention for tender offer must be filed with the SEC within one (for
mandatory offers) or three (for voluntary offers) business days.
• The terms of any irrevocable undertaking must be disclosed in the announcement of a bidder’s offer and in the tender offer document.
Delisting
Requirements
63
• Before an approach is made to a target company, responsibility for making an announcement rests with the potential bidder. The
bidder must report the total number of shares held by the bidder and file a form of declaration of intention for tender offer to the SEC by
the end of the business day following the day of any acquisition that triggers a tender offer. The bidder must submit a tender offer form
to the SEC within seven business days of reporting the trigger point.
• Announcements should be made through advertisement in at least two Thai- language daily newspapers and one English-language
newspaper for at least three consecutive days if the offer period and terms of the offer are finalised, or one day if the offer period and
terms of the offer are not finalised.
Approval for de-listing can be sought from the SET following approval in a general meeting by target shareholders holding at least 75%
of the shares issued by the target, provided target shareholders that vote against the resolution do not hold more than 10% of the shares
issued by the target.
Source: Herbert Smith LLP