Slideshow consisting of 10 slides for digital strategy

2. • Increase ticket sales
• Gain a larger following for the Detroit Lions

3. - Increase Ticket sales by 8% - Maximize Detroit Lions
social media outreach
- Create an effective new
advertising campaign
- Improved website design
for the Detroit Lions

4. Caucasian
African-
American
Asian
Other
Gender
Males
Females
Race

6. • http://www.detroitlions.com
• New website design will include ticket prices and
bundle deals on homepage with lowest priced tickets
first.

8. • Monthly Ad Budget – Google ads, pay per click, other search
engine ads $8,000.
• Social Media and webpage redesign – one time fee of $5,000
• Monthly revisions and maintenance for websites, ads, and
social media pages - $ 1,000
• Yearly total - $113,000

9. • New ads will focus on Megatron and last year’s winning season (11-5-0)

10. • #LetMeInTheLionsDen (free tickets)
• Big Idea
• Increase social media following
• Target audience
• Increase ticket sales by 8% within 3 years