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Develoming marketing stratigies and pans
1.
2.
Developing Marketing Strategies
and Plans
3.
4.
5.
6.
3 V’s Marketing
Approach
7.
8.
9.
10.
11.
Core Competencies
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
We are committed
to being the best lodging and food service company in the world, by treating employees in ways that create extraordinary customer service and shareholder value.
22.
23.
Characteristics of good
mission statements:
24.
25.
26.
Strategic Planning Gap:
27.
28.
BCG growth-share matrix:
29.
30.
Business Unit Strategic
Plan:
31.
SWOT Analysis: Opportunities
Threats Strengths ST SO Weakness WT WO Internal External
32.
BEN n JERRY’s
SWOT Analysis:
33.
34.
35.
Strategic Formulation:
36.
Strategic Alliances:
37.
38.
39.
THANKYOU
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