Quick Sprout is a website analyzer created by Neil Patel. It has several uses such as finding out what content is trending on a website. Check out this power point to see how Quick Sprout can be used in your content marketing efforts!

1. Quick Sprout
Tool Overview

2. Quick Sprout
…and how to use it in Content Marketing
 Quick Sprout is a website analyzer created by Neil Patel.
 You can use this tool to find out what content is trending on a website.

3.  In the above example, I entered entrepreneur.com & looked at it’s keywords.
 I can use this in my pitches by saying “I noticed business articles are popular
on your website.

4.  When you switch over to social media, you can see what recent topics are
most shared.
 The above example shows the most popular articles on Facebook for
Entrepreneur.

5.  This is what the most shared article on Facebook for Entrepreneur was.
 I notice that the title is a link bait title & it looks like a quick & easy read.

6.  These are keywords for Search Engine Journal.
 I see SEO & Social Media related keywords are popular.

7.  These are the most shared articles for SEJ overall in Social media.
 This is based off of total shares rather than concentrating on one.

8.  This is the second most shared article on Search Engine Journal.
 I can tell that this is an article that gives advice to marketers.
 Includes numbers in the title.

9. Quick Sprout
How will I use this tool for content marketing?
 Instead of spending XYZ amount of time analyzing a website & what articles
are trending & what type of website it is, I can use this tool.
 Not only will I save time, I can guarantee what I’m pitching to the editor will at
least be something of interest for them.
Other useful uses:
 Gives a SEO Analysis of your website either alone or compared to competitors.
 Offers layout advice to increase conversion on your E-commerce site.
 Runs a speed test on your webpages and grades them according to different aspects like script
performance as well as recommendations to boost speed.
 Has a separate competitor analysis tab where you can compare your website’s SEO performance, keywords,
social media, and other aspects to one another.

10. About the Author
Shannon McCoy
Shannon McCoy is a digital market intern for Signazon, but has worked as a marketing
consultant and social media manager in the past. She is a recent Advertising and Strategic
Communications graduate from the University of North Texas. Shannon specializes in
content marketing and SEO strategy, but loves creative work and research development. Her
achievements include graduating magna cum laude, several academic and communications
awards, non-profit campaign work, and more! Feel free to check out Shannon McCoy’s
Portfolio where you can see her creative, copy, and research development work.
You can also add her on Google+, LinkedIn, or follow her on Twitter.

11. Weekly Meeting
Covering 10/13-10/17
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