1. October 1, 2013
Shannon Scanlan
Business Services Librarian
Arlington Heights Memorial Library
2. Why a Facebook Page?
Over 1 billion users on Facebook
Your friends, colleagues, customers and business
competitors are most likely already using Facebook
More than 13 million business pages on Facebook
Users have “profiles”
Businesses and organizations have “pages”
Easy to update
Share photos and video
Create events
Comment and engage online conversations
3. Profile vs. Page
Profile: personal presence on FB
Page: Business/group presence
You’re “liked,” not “friended.”
“Likes” don’t see your personal postings, you don’t see
theirs.
You post as the institution/group, not yourself
Facebook admins can track stats
Easy way to extend your brand
Communicate with customers on products/services
Build a “fan” base
4. Choosing a Business Page
Business Only Page Business Page via Personal Profile
No ability to manage the page
from your personal account
No search bar
No liking other pages
No home feed
You cannot invite your friends
from your personal account
You need a separate email
and phone number from
other Facebook accounts
Personal profile and business
page are separate
You can manage your profile
and pages in 1 account
Get notifications about your
page on your personal
account
See your page updates in your
home feed
Feature a Page owner, add
admin
5. Basics
Once you log into your personal Facebook profile, switch to
using Facebook as your Page
Click on the gear next to the Home button (top right corner)
Select page name under Use Facebook as: __________
Customize your page URL (facebook.com/yourbusiness
Start posting to your page
Welcome message
Create photo albums
Create an event
Add a Page Badge to your website or blog
Switch back to your personal profile to edit badges
https://www.facebook.com/badges/
6. Now what?
Maintain your page
Respond to comments, positive AND negative
Update frequently
2-3 times a week to begin
Use the scheduling tool when writing an update
Promote your page
QR Codes
Window signs
Business cards
Share in email
Include in print publications
7. Increasing Your Likes
Like other pages, their content will show up in your
home feed and encourage connections
Comment on pages
Posting pictures boosts engagement
http://allfacebook.com/facebook-pictures-
engagement_b66150
Offer an incentive for liking your page
8. New features
Highlight posts
Expands a post to twice the size
Pin a post to the top of your page
Click the pencil icon on the right side of your post
Select pin to top
This post will stay on the top of your page for 1 week
Promote a paid post or create an ad
http://www.facebook.com/advertising/
9. Insights
Accessible once your page has 30 likes
Likes-How many likes your page has
Reach-Demographics and location
Talking About This-actions on your page, likes,
comments, RSVP, tag, check-in, answer a question
A Beginner’s Guide to Facebook Insights
http://mashable.com/2010/09/03/facebook-insights-
guide/
10. More Information
Facebook pages help
https://www.facebook.com/help/pages
Integrating Facebook Page with Facebook Personal
http://www.socialmediaexaminer.com/integrating-your-facebook-
page-with-your-facebook-profile/
How to Set Up a Facebook Page
http://www.socialmediaexaminer.com/how-to-set-up-a-facebook-
page-for-business/
15 Ways to Use Facebook Pages for Business
http://socialmediatoday.com/matt-hamilton/447628/15-ways-use-
facebook-pages-business
Using Custom Tabs on Facebook Pages
http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-
Create-Custom-Tabs-for-Facebook-Business-Pages.aspx