1. Audience Research

2. • To collect my audience research I did both a
SurveyMonkey survey online and a hand out for
people to do.
• Less people were willing to do the online one so I
got more people to do the hand out.
• On the hand out I managed to get more qualitative
data. So although I can’t easily analyse the data like
you can with quantitative data, I can get more in
depth answers. This will hopefully help me in the
process of brainstorming and my target audience.
• As the majority of my target audience are teens and
young adults, that is who I gave my questionnaire
to.

4. What’s the first thing that came into your
head when you heard this song?

5. What’s the first thing that came into your
head when you heard this song?
• A large number of people have said that the song
gives them positive feelings. “Happiness” and “fun”
occurred the most. I want to be able to reflect this
in my music video and give the audience a good
feeling while watching it.
• To do this I’ll have shots of my actors smiling and
use mise en scene to emphasise positive feelings. I
want people to enjoy watching this video and that
they’re able to relate to it in some way.

6. What’s the first thing that came into your
head when you heard this song?
• Nature words were common, with words like
“bubbles”, “beach”, “hillside”, “rainbows” and
“trees” occurring often. Nature is a big convention
of indie music videos, so I’ll definitely include this in
mine.
• “Summer”, “sunny” and “sun” also occurred quite a
bit. This will be featured in my video, especially as
“sun” and “happiness” are often linked together.
This may be difficult to do when it’s being filmed in
the winter, but I can always green screen it.

7. Locations/Settings:

8. Locations/Settings:
• The question “What’s the first thing that came into
your head when you heard this song?” also helped
answer this as there are similar responses.
• People are linking the lyrics to visuals and are saying
they think there should be a zoo. This is something
I’d like to include but this and some of the
suggested locations are not actually possible, so I
can always green screen it.
• Fields are mentioned the most often. This is a
location that I feel would be appropriate to feature
in my video.

9. Locations/Settings:
• Although there is a huge variety, outdoors and
nature are a popular choice and seem to be a
continuous theme. Due to the huge amount of
locations I’d love to include a few of the suggested
locations into my own video.
• It’s clear that I’ll need to include nature locations
and outdoors in my video.
• The outdoors and locations fit in with the codes and
the conventions of indie music videos. These
locations appeal to my target audience.

10. Techniques/Style/Lighting/Effects:

11. Techniques/Style/Lighting/Effects:

12. Techniques/Style/Lighting/Effects:
• People have said that they think the video should
be bright with natural lighting or have it sunny. I
agree with this and I plan to film during the day.
Bright colours are mentioned. This will hopefully
emphasise the happy feeling I want to get across in
my video.
• Some have said they picture hazy and old-style
photography. This is really keeping in key with the
indie genre and appeals to the “hipster” target
audience.

13. Techniques/Style/Lighting/Effects:
• Some have mentioned camera ideas: point of view,
high angles
• Techniques such as: green screen, split screen, slow
motion and stop motion. I want to include as many
of these as possible.
•

14. Characters

15. Characters:
• The one that stood out most to me was “friends”. I
really want to highlight friendship in my video.
• “Family” was mentioned a couple of times but I feel
that a music video for this song doesn’t really suit
family characters.
• People are mentioning “teenagers” and “hipsters”.
This is most likely going to be my target audience
and so my lead rolls will fit into this category, too.
This is so my audience can relate to the characters.

16. Performance Ideas

17. Narrative Ideas

18. Performance, Narrative or Concept?
•
•
•
•
Performance: 5
Narrative: 7
Concept: 7
A lot of people I asked said that they would
like to see a mixture of all three or just two, in
particular performance and concept.
• People didn’t seem to be too bothered.