SWOT analysis and organizational practice of concord group. detail information is given in a systematic manner.

2. 
Sister concern of Concord Group.

Concord set up Fantasy Kingdom in 2002 in
Ashulia, Dhaka.

Fantasy kingdom is Bangladesh’s first and only theme park.

Concord’s parks are visited by over 2 million guests
annually.

The main purpose is to provide entertainment to the tourists
and people of Bangladesh.

3. Strong brand image and

Lack of Electricity power
goodwill

Lack of technology

Strong human resources

Huge amount of loan

Liquid money

Lack of ride operators

Strong media backup

Lack of mechanist

Strong marketing and sales

Rainy season

team

Strong cash flow

4. 
The only theme park in

Unstable political situation
Bangladesh


Current threat – Nondon and
dream holiday park
Adequate space and finance
to establish new rides and

infrastructures

Special selling opportunity –
different seasonal cultural
and religious festivals
Upcoming threat – Jamuna
Future park

Foreign Entertainment parks

5.  Priorities
and responsibilities according to
job
 Skill
 the
level for well performance
level of desired specialization
 education
background

6. 
Over all jobs broken down to form specialized jobs

Specific tasks to accomplish
› Increases productivity
› Makes the job less interesting

7. › Employees are switched between jobs
› More jobs are given to able employees
› More authority provided

8. 
Marketing

Accounts and Admins

Food and beverage

Ride maintenance

Security

Creative department

9. 
No. of Employees: 50
› TVC
› RDC
› Press Advertisement

New product creation

Arranging concerts and activations

Branding

10. › No of Employees: 33
› Direct door to door sell
› Call centre
› No of employees: 7
› Graphics and design

11. 
No of Employees: 12

Keepin accounts using software

Hard disk as storage

Keeping backups of information

Bill submission

Collection of tax and vat

12. 
No of employees: 25

Security management
› Monitoring video camera
› Monitoring access through punch card

Software production

Technical support

13. › Clear and distinct lines of authority from
bottom level managers to top level
› Clear and unbroken line of authority that
extends from lowest to highest position in the
organization.

14. 
Less requirement of interaction

Tasks are always repeated

Challenging jobs are given seldom

More problems occur due to challenges
faced

Very less freedom of subordinates.

15. › Major parts of the job are done by subordinates
› Manager can be where he is needed the most
› Exercised during concerts held at Fantasy
Kingdom and Foy’s Lake Entertainment
Complex.

16. 
Less interested to delegate power but huge
amount of work forces them to delegation.

Can not always rely upon the subordinate’s
ability

Threat to the position of the manager.

17. 
Possibility of reward is far less than
expectation.

Possibility of failure during big events

Enough resource is not provided

18. 
Business environment is certain

Almost all the decisions are costly
concerning installment of very expensive
rides and machineries.

Very less authority is provided

19. › Fantasy Kingdom and Foy’s Lake is not depended on each
other
› but the over all performance of these two departments ultimately
affects the company.
› The general manager alone maintains the link between Fantasy
Kingdom and Foy’s Lake.

20. › Unstable politics
› Riots throughout the country
› Huge loss of the company
› Many cultural festivals
› Concerts during festivals
› Maximum profit because of huge population

21. › Fair amount of compensation
› Many benefits
› Special rewards
› Encouragement from employeer
› A courier

22. Thank You