STM provides measurable marketing benefits for sponsors and advertisers by running targeted campaigns that align emerging artists with relevant causes. During a campaign promoting Autism Awareness Month through digital voting for bands, over 7,000 unique visitors were driven to the site, 2,000 of whom newly registered their support. Detailed analytics showed most traffic came from the bands' fan bases. This low-cost campaign model allows one brand to underwrite multiple initiatives at once.

1. STM™ bring together Music Ar3sts, Fans, and Brands, to the Cause
Tuesday, June 8, 2010 1

2. Each one of these areas
Fans, Artists, Foundations, and Brands
all possess the social recommendation advocacy to
become more aware of each other....
STM Marketing provides new opportunities to be
discovered while making a difference
This is a triple win for Brands, Bands and Foundations
to ShareTheMic™ means
“When a tree falls in the woods, we make the noise”
Kevin Patrick
Founder - President
K2MSM Holdings / Share The Mic™
Tuesday, June 8, 2010 2

3. STM Currently holds cross marketing contracts with >
Tuesday, June 8, 2010 3

4. Tuesday, June 8, 2010 4

5. Building the
ShareTheMic Services NPOs with:
Marketing
Campaign Development
Brand Management
Application Development
Creative Media
Visible Measures
Tuesday, June 8, 2010 5

6. STM has agreements with >
Tuesday, June 8, 2010 6

7. 2010 These Music Manufacturers
for Artist Rewards
Tuesday, June 8, 2010 7

8. STM marketing has created the New Artist Genre Identification >
Tuesday, June 8, 2010 8

9. Case Study “Partnering with ShareTheMic is a dream come true for our band,
Kids of Survival. As committed supporters of environmental
causes, Kids of Survival’s partnership with ShareTheMic has
provided the opportunity and the resources to share our music with
the world while giving back to it as well. ShareTheMic connects
artists to non-profit groups that match their chosen causes for the
benefit of both parties. We are very excited to start Sharing The Mic
with not-for-profit environmental organizations in the coming
months. We love the idea of blending our “voices” for the greater
good.
As a band, we chose to represent all the STM Environmental non-profit
groups because we have been a "green" band for the last three years.
We are deeply committed to preserving the planet. We use only recycled
materials to manufacture and package our records, and use only
vegetable inks to print on them. We firmly believe that we are very lucky
to inhabit this beautiful, unique planet. We marvel at the idea that if our
orbit shifted three inches in any direction, or if the earth spun on a
slightly different axis, or if we were in a different spot in this solar
system, there would be no life of any kind here.
We feel that we owe it to our beautiful planet to treat it well, and to
continue to encourage and support research to keep Earth healthy
and beautiful. Kids of Survival supports research to develop
sustainable sources of energy, non-gas dependent cars, low
emission vehicles, wind farms, solar power, recycling, and better
means of disposing of harmful waste.
We, Kids of Survival, are grateful to ShareTheMic for providing us with a
way to use our music to spread the message and to do our part to raise
awareness of this worthy cause. A partnership with ShareTheMic allows
artists to connect with their fans to spread a positive message through
the non-profits of their choice. We strongly encourage bands and
musicians to check out ShareTheMic’s mission and to become a part of
this new, revolutionary movement. No matter what size your band is, or
how well known, you are never too small or too big to support a cause
that ignites your passion.” Dylan Lipari / Founder Kids of Survival
Tuesday, June 8, 2010 9

10. Identification
STM Genre Transition
Tuesday, June 8, 2010 10

11. Emerging music artists ABBY MILLER
who have already
signed and partnered
with a Cause
ARIE THOMPSON
be discovered make a difference
Tuesday, June 8, 2010 11

12. THE GREY RACE
HYMNS
GOD OR JULIE
OBLIO
BLACKLIGHT RUMBLE
JULIA DARLING
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13. GEDEON LUKE
DEADBEAT DARLING
LELAND GRANT
CHLOE
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14. CUBWORLD
THE FIEROS
LAURA CHEADLE
ZOUX
Tuesday, June 8, 2010 14

15. RAEGAN RICHARDS VM6
THE BRIGHT BAND
ALEXIS MARCEAUX
Tuesday, June 8, 2010 15

16. McDonald's isn't alone. Frank Cooper, chief consumer-engagement officer
Market at PepsiCo Americas Beverages, pointed to Green Label Sound, a platform
for independent artists that quietly promotes Mtn Dew, as an example of
how brands will shape the music industry.
"You'll see through Green Label Sound the rethinking of ownership of music, a
rethinking of how to monetize it, how to build the brand of an artist," he said.
"And I think you'll see where it's coming from artists, managers, record labels and
alternative methods of funding -- and brands will play an incredibly critical part in
McDonald's, Pepsi, Coca-Cola Troll for that."
Music Dealers
Up-and-Coming Artists Eric Sheinkop, president of Chicago-based Music Dealers, a business-to-
business music-licensing noted a sharp increase in demand in the last two
years, as his staff has grown to 30 people from three. Music Dealers
opened a New York office last month, and has a London location opening
in September.
By Emily Bryson York
Music Dealers works with clients such as Maxwell House, Corona and GMC to
Published: June 07, 2010 find the perfect song for campaigns. The company works from a database with
thousands of songs by independent artists that have been prescreened and
NEW YORK (AdAge.com) -- Seven years ago, McDonald's tapped Justin Timberlake in a approved, often turning requests around in a day. Artists working on spec once
multimillion-dollar deal to launch "I'm Lovin' it." Now the marketer and a bevy of other brands such
took weeks or even months.
as Coca-Cola are bypassing the big stars -- and in some cases the record labels -- to become
incubators for tomorrow's superstars. Mr. Sheinkop, who quit the music management business two years ago to focus
The fast-food chain is the launch sponsor for Artists & Brands, a music-media agency that aligns on licensing, said one benefit of working with up-and-comers is that "artists are
up-and-coming artists with campaigns that suit their style, a far cry from the marketer's earlier going to be so proud to be attached that they'll push it for you," he said.
practices of shelling out big bucks for jingles on spec. In the new model, artists get exposure, while
marketers save on fees and get cool points for introducing people to new music.
But don't count the labels out yet. Coca-Cola made a big splash with little-known
artist K'naan last month. K'naan's song "Wavin' Flag," with the lyrics rewritten for
marketability, is the centerpiece of its global World Cup campaign. Released last
month, it's already No. 1 in China, Mexico and Germany. Coke signed K'naan to
make appearances on some stops of its World Cup tour, leading up to the
tournament. He'll also be making appearances in South Africa.
But K'naan was already signed to Universal when Coke linked up with him. Joe
Belliotti, director-global entertainment marketing at the Coca-Cola Co. stressed
IB Fokuz, who was discovered by Artists & Brands, has appeared in McDonald's commercials. that the label has been a big asset in organizing every facet of the campaign and
"In the prehistoric days, like when I started in advertising, you used to say 'I wish I could have' -- tour. "The music industry is going through an evolution, but there's still really a
name a big-time band -- and then you'd negotiate a lot of money to get them," said Marlena Peleo- necessity for record companies," Mr. Belliotti said. "It might look like their role is
Lazar, chief creative officer, McDonalds's USA. "But so much has changed with the music industry, changing," he said, but "it's got to be a collaborative process, really leveraging the
power of each."
technology and the internet, you certainly still can go and get Sting if you're so inclined --
and have a blank check." Coke owns a portion of the "Wavin' Flag" royalties, and all proceeds will be
"If you can find new talent instead of renting existing talent, there will be an association donated to provide water for schools in Africa.
with the product, and that's what I think McDonald's is trying to get at," said Ira Antelis,
co-CEO of Artists & Brands. He cited "Grey's Anatomy" and the band the Fray as an Some marketers see potential to monetize these endeavors. While underscoring
example of a lasting association, as well as Old Navy, which featured Ingrid Michaelson's that it's not Pepsi's primary mission, Mr. Cooper said: "There's absolutely an
song "The Way I Am" in a sweater commercial. opportunity for us to generate revenue around some of the content and
experiences we're creating in entertainment."
Tuesday, June 8, 2010 16

17. STM provides
Platform Awareness Drivers and tools for the NPO
>
Tuesday, June 8, 2010 17

18. http://Autismspeaks.ShareTheMic.org
Sponsored On-Line Digital Voting Platform
Successfully Launched and ran April 18 - May 18
•Autism Speaks
•16 identified emerging Bands
submits Quality UGC
•Purpose : To drive awareness during Autism
Awareness Month
•Duration: 30 Days
•Sponsor Supported
Result:
Over 7000 uniques and 2000 NEW
members signed up to vote for this
event to support Autism Speaks.
•Marketing was purely through the
bands fan bases
•over 80% registered to vote in less
then 30 days
•Detailed measurable analytics
created around new user profiles
Tuesday, June 8, 2010 18

19. NEW Custom Media Distribution / Management Platform supports both Live/VOD
Tuesday, June 8, 2010 19

20. How Does It Work >
Tuesday, June 8, 2010 20

21. Tuesday, June 8, 2010 21

22. We focus on
Simple Value Chains
Incentives lead to
Better Marketing Results >
Tuesday, June 8, 2010 22

23. Solu-on
Tuesday, June 8, 2010 23

24. The “Why” for Sponsors and Advertisers >
Tuesday, June 8, 2010 24

25. Sponsor Values:
Every campaign focuses on target audience values to provide measurable benefits for Sponsors/Advertisers
During each campaign, STM provides detailed information to each Sponsor for their support in these cost effective initiatives.
In almost every case, one individual Brand has the low cost opportunity to underwrite several initiatives at once
autismspeaks.sharethemic.org Apr 15, 2010 - May 10, 2010
Map Overlay Comparing to: Site autismspeaks.sharethemic.org Apr 15, 2010 - May 10, 2010
Content Overview Comparing to: Site
Pageviews
3,000 3,000
1,500 1,500
0 0
Apr 19 Apr 26 May 3 May 10
Pages on this site were viewed a total of 18,817 times
18,817 Pageviews
12,338 Unique Views
56.19% Bounce Rate
Top Content
Pages Pageviews % Pageviews
/ 12,327 65.51%
/please_upgrade 1,993 10.59%
/battle/20 1,307 6.95%
/battle/61?p=r 322 1.71%
/battle/70?p=r 255 1.36%
autismspeaks.sharethemic.org Apr 15, 2010 - May 10, 2010
Dashboard Comparing to: Site
Visits
Visits 2,000 2,000
1 4,403
1,000 1,000
0 0
8,565 visits came from 146 countries/territories Apr 19 Apr 26 May 3 May 10
Site Usage Site Usage
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate 8,565 Visits 6 56.19% Bounce Rate
Google Analytics
8,565 2.20 00:01:48 80.16% 56.19%
% of Site Total: Site Avg: Site Avg: Site Avg: Site Avg: 18,817 Pageviews 00:01:48 Avg. Time on Site
100.00% 2.20 (0.00%) 00:01:48 (0.00%) 80.15% (0.01%) 56.19% (0.00%)
Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate 2.20 Pages/Visit 80.16% % New Visits
Site
United States 4,403 2.23 00:02:37 65.11% 54.74% Visitors Overview Map Overlay
Vietnam 405 2.07 00:00:44 99.51% 49.88% Visitors
2,000 2,000
Pakistan 325 2.97 00:01:03 98.15% 38.15% 1,000 1,000
0 0
India 291 2.66 00:01:07 97.59% 48.11% Apr 19 Apr 26 May 3 May 10
Visitors
Indonesia 216 1.46 00:00:45 99.07% 80.56% 6,918 Visits
1 4,403
Philippines 152 1.83 00:00:53 100.00% 59.87% Traffic Sources Overview Content Overview
Canada 147 2.08 00:01:33 83.67% 55.10% Search Engines Pages Pageviews % Pageviews
3,419.00 (41.63%)
Referring Sites / 12,327 65.51%
(not set) 119 1.57 00:01:18 99.16% 66.39% 2,566.00 (31.24%)
Direct Traffic /please_upgrade 1,993 10.59%
Iran 118 2.55 00:01:20 94.07% 46.61% 2,228.00 (27.13%)
/battle/20 1,307 6.95%
/battle/61?p=r 322 1.71%
/battle/70?p=r 255 1.36%
4 Google Analytics
Tuesday, June 8, 2010 25

26. Tuesday, June 8, 2010 26

27. ShareTheMic’s Goals are to provide an opportunity for both the brand,cause and artist/band to
share the same stage for the benefit of a greater global following.
Tuesday, June 8, 2010 27

28. Peer Marketing
Power Campaign Development
Profit Brand Management
Application Development
Creative Content
Analytics&Visible Measures
K2MSM Holdings / Share The Mic™
O: 646.405.4830
M: 917.532.4726
F: 646.224.1039
Office
636 Broadway, 3rd Floor
New York, NY 10012
Studios:
48 West 25th St 10th Floor
New York, NY 10010
Email: info@ShareTheMic.com
“Simple Ideas focused on Strong Values”
www.ShareTheMic.com
Become a Fan at http://www.facebook.com/ShareTheMicFanPage
Follow us on Twitter http://twitter.com/ShareTheMic
To ShareTheMic is to be a part of a managed partnership program of
passionate musicians who want to be discovered while making a difference.
STM™ bring together Ar3sts, Fans, Brands, to the Cause
Tuesday, June 8, 2010 28