Last month, Facebook announced its first redesign of the Like and Share buttons believing the new buttons would increase social engagement among readers. Our data suggests they were right! Facebook referrals skyrocketed: up 170% in past year, 47% over last month.
10. … and we discovered two things:
1) Facebook’s share of visits skyrocketed
10
11. … and we discovered two things:
1) Facebook’s share of visits skyrocketed
(increasing 170% in the past year)!!
11
12. … and we discovered two things:
1) Facebook’s share of visits skyrocketed
(increasing 170% in the past year)!!
2) In the last month alone, its share of
visits jumped 47%.
12
24. #1
Facebook’s news feed is more engaging
than ever (thus, more clicks, likes and
shares).
24
25. #1
Facebook’s news feed is more engaging
than ever (thus, more clicks, likes and
shares).
Like Google with it’s mercurial search ranking
algorithm, Facebook’s news feed has seen a couple
of noteworthy tweaks which keep users highly
engaged with their feeds.
25
27. #2
Active user counts continue to grow.
Facebook’s 3rd quarter announcement revealed
daily active users jumped 25% year-over-year to
728 million. Monthly active users grew 18% to a
staggering 1.19 billion. More active users
increases FB’s utility -- the network effect at its finest.
27
29. #3
The omnipresence of the new Like and
Share buttons impacts behavior.
Given the usable nature of the new buttons and
their widespread availability — Facebook’s buttons
are viewed 22+ billion times a day across 7.5+
million sites around the web — people have
developed a habit of sharing content they enjoy.
29
31. #4
Sharing is now an acceptable, egogratifying activity.
Sites such as Buzzfeed, Thought Catalog and Elite
Daily produce super viral content that make
sharing such a reflexive activity — that also injects
you with a healthy dose of serotonin when all your
friends interact with your post. Effectively, sharing
great content is now a no-brainer.
31