Getting users from pinterest to your small business website

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Sharon A. Dawson, DTM

Presentation given at Digital Marketing for Business conference in Raleigh NC on May 14, 2015 (DMFB15).

Marketing

Getting Users from
Pinterest to your
Small Business Website
by Sharon Dawson
@SharonADawson

Presentation on SlideShare
•Copy of this presentation available at
slideshare.net/SharonADawson

Agenda
1. Setting up boards for your target market
2. Reading Pinterest analytics
3. Analytics helps you plan future pins & boards
4. Real life examples

Pinterest Target Market
•Ages 15-34
•70% Women
•Majority $25-75k annual income
•28% over $100k annual income

1,680 times longer
Half life (50% of clicks and views)
•Twitter: 24 minutes
•Facebook: 90 minutes
•Pinterest: 3.5 months

Benefits of Pinterest
•Infographics show in full
•32% purchased item after saw on Pinterest
•Images show high in image searches
•70 million users a month

Beyond the Pin
•Promoted Pins
•Pin It button on your website

Businesses for Ideas
•Freshfully
•Dr. Josh Axe
•Popcosmo
•Primary Beginnings
•RYOBI

Top Client Complaints about
Pinterest
•I don't know these people
•The people who repinned aren't local
•My direct competitor repinned me
•I sell a service, I have no pictures

Follow Me
•Twitter: SharonADawson
•Website: TheeDesign.com
•Presentation: slideshare.net/SharonADawson

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Getting users from pinterest to your small business website

1. Getting Users from Pinterest to your Small Business Website by Sharon Dawson @SharonADawson

2. Presentation on SlideShare •Copy of this presentation available at slideshare.net/SharonADawson

3. Agenda 1. Setting up boards for your target market 2. Reading Pinterest analytics 3. Analytics helps you plan future pins & boards 4. Real life examples

4. Pinterest Target Market •Ages 15-34 •70% Women •Majority $25-75k annual income •28% over $100k annual income

5. 1,680 times longer Half life (50% of clicks and views) •Twitter: 24 minutes •Facebook: 90 minutes •Pinterest: 3.5 months

6. Reasons for Using Pinterest/Facebook

7. Benefits of Pinterest •Infographics show in full •32% purchased item after saw on Pinterest •Images show high in image searches •70 million users a month

8. Beyond the Pin •Promoted Pins •Pin It button on your website

9. Businesses for Ideas •Freshfully •Dr. Josh Axe •Popcosmo •Primary Beginnings •RYOBI

10. Top Client Complaints about Pinterest •I don't know these people •The people who repinned aren't local •My direct competitor repinned me •I sell a service, I have no pictures

11. Pinterest Analytics (live)

12. Follow Me •Twitter: SharonADawson •Website: TheeDesign.com •Presentation: slideshare.net/SharonADawson

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