This document discusses TV's digital journey and the changing media landscape. It notes that for the first time, UK consumers now spend more time with digital media than television. Statistics show growing tablet and smartphone ownership and social media integration with television viewing. The document outlines STV's investments in digital over the past decade, with its digital staff growing and digital revenues increasing. It advocates being bold, standing together as a company, and striving to surprise and find unique value propositions in this changing media environment.

1. Shaun Milne
Editor, Advance & Stream Content
STV, Digital Publishing
‘TV’s digital journey’
@milnemedia

2. Where we are
How we got here
Where we’re going
‘TV’s digital journey’

3. d i g i t a l ?

4. – eMarketer, March 2014
“This year, for the first time ever, the
amount of time UK consumers spend
with digital media will surpass the amount of
time spent viewing television.”
Prediction: 3hrs 41mins digital activity v 3hrs 15mins television viewing
An exciting new, interactive & complimentary TV audience

5. 57%
watch TV live
on tablet at
least once a
week
Social media
used by 11% to
connect with
shows
Smartphones
owned by 59%
of UK
consumers
The majority (91%) of people in UK
still watch TV in their living room
Source: Ofcom Communications Market Report 2013/DG MediaMind/Ipsos Mori
1 in 4 of
people owns a
tablet device

6. 1,856,680,860m
Active social network
users in 2014
2004 2006
1994
2011
2011
2014
43,000,000
unique users every weekSource: BBC
Source: We Are Social

7. 2006
2008 2010
2010
2011
2011
2013
2014
Next …. ?
Launching 6:30pm, June 2
Argentinianbase
27m page impressions
3.2m unique browsers
2.3m video streams
monthly average
stv.tv

8. setting the trend

9. Connected

10. Best watched soap in Scotland
Source:TVBarb,Comscore,Twitter/facebook
2007
825,000
average audience
2013
522,000
followers
2 million
likes
7,000 browsers
12,500 page
views
74,000 weekly
catch-ups across
devices
870,000
average audience

12. SHORTLISTED
download the app > cities.stv.tv

13. STV Glasgow launching
June 2014
STV Edinburgh launches
December 2014
12 year licence
most locally focussed news service in UK
Local TV
completes circle with
STV News
STV Sport &
STV Cities
cities.stv.tv

14. Scots are more likely to use social media (56%) than rest of UK average (45%)
0 75000 150000 225000 300000
Regional dailies (Scottish)
Bauer (Scottish)
BBC Scotland (Company)
STV (Company)
Dailies & Sundays (Scottish)
we talk, we share, we listen
Source:@Scotpapers,April2014Link:ScottishMainstreamMediaon@Twitter
Mainstream Scottish media on @Twitter

15. BE BOLD
lead by doing

16. Since 2008 STV has
invested
£6million in digital
business
Share price + 360%
£8million in broadcast
business

17. STAND TOGETHER
good people make the best company

18. SKILLED
WORKFORCE
JOB
CREATION
Digital team
risen from
4 in 2008
to 76 in
2014
Broadcast
staff increased
from 162 in 2008
to 210 now
digital natives
Editorial now accounts for
almost two-thirds of digitally
native colleagues

19. 0
3.5
7
10.5
14
2011
2012
2013
2014
2015
2016
7
7 8 9 11 13
Digital Growth & KPIs (£ millions)
Aim to deliver at least a third of all STV earnings by 2015 from non broadcast activity
Source:STVGroupplc,2013annualreport

20. STRIVE TO
SURPRISE

22. A whole new ball game
Uefa Cup final 2012
15.7k TPS
Source: Mashable
World Cup final 2010
3,283 TPS
Source: Twitter
World Cup final 2014
Most digital sporting
event ever?

23. futures

24. Strive to Surprise: what’s your
USP?
Stand Together: empower your people
Be Bold: believe in what you’re doing

25. #thanks :-)
http://www.slideshare.net/ShaunMilne