SLAM Strategy formally SLAM Marketing, Social Media Live is the most up to date social media strategy on the market. Perfect for any business wanting to get live coverage of their event to all their fans in a truly engaging way. This is real social media

1. Client Social Media Live
Case Study
Case study by SLAM Marketing

2. Facebook 28 Day Impressions Comparison
Weekly Average Total Impressions
35000
30000
25000
20000
15000 Average 28 Day Total Impressions
10000
5000
0
Previous 3 weeks Week of campaign
For the month, we saw a 70% increase in the weekly average number of
total impressions during the campaign period. That represents a 70%
increase in brand exposure.

3. Facebook Lifetime Post Total Reach
(Unique Users)
600
500
400
300
Lifetime Post Total Reach Lifetime The
200 number of people who saw your Page post.
(Unique Users)
100
0
• Lifetime total post reach for the 3 weeks (1/7/12-25/7/12) prior to the campaign
period was 654 people reached.
• For the campaign period (26/7/12-31/7/12) lifetime total post reach was 8213.
• That represents a 1255% increase in people reached on the previous period.

4. Facebook Average 28 day Total
Engagement.
1750
1700
1650
1600 Average 28 day Total Engagement.
Engagement includes clicks and stories
1550
created from your page content
(comments, likes, shares).
1500
1450
1400
Previous 3 weeks Week of campaign
For the campaign period, we saw a 113% increase in average 28 day total
engagement on the previous period. This increases the brands likelihood of being
“top of mind” for a customer purchase of the brands products or services.

5. Facebook Total Talking About This
25
20
15
10 Total Talking About This Likes.
Comments, shares etc.
5
0
Of the total number of people sharing stories about the client’s page, 82% of the
shared stories occurred during the campaign. This shows that their was a high level
of user activity and engagement in comparison to previous times due to the live
social media occurring.

7. Facebook Daily Total Reach (Unique Users)
1200
1000
800
600
Daily Total reach Daily The number of
people who have seen any content
400 associated with your Page. (Unique Users)
200
0
This graph shows a 315% increase in the number of people who saw content
associated with your page, including photos, status updates, video, etc. for the
campaign period.
Most importantly this shows how far the clients brand was exposed to new and
existing potential customers from a single live social media coverage of an event.

8. Facebook Daily Viral Reach
800
700
600
500
Daily Viral reach Daily The number of people
400 who saw your Page or one of its posts from
a story published by a friend. These stories
300 include liking your Page, posting to your
200 Page's Wall, liking, commenting on or
sharing one of your Page posts, answering
100
0
This graph shows a 308% increase in daily viral reach for the campaign period.
Viral Reach is essential for finding new customers as it stimulates referrals
through friends of friends. The more fun and interactive the content the more
likely it is to create viral reach.

9. Facebook Daily Total impressions
16000
14000
12000
10000
8000
Daily Total impressions Daily The number of
impressions seen of any content associated
6000
with your Page. (Total count)
4000
2000
0
Impressions are how many times any page content has been seen by a user
also called total brand exposure. In this graph we see a 1196% increase for
the campaign period.

10. Facebook Daily Page consumptions (Total count)
700
600
500
400 Daily Page consumptions Daily The number
of clicks on any of your content. Clicks
300 generating stories are included in "Other
Clicks." Stories generated without clicks on
200 page content (e.g., liking the page in
Timeline) are not included. (Total count)
100
0
In this graph we see a 1165% increase in consumption for the campaign period.
Also known as interactions, consumption shows user interaction which helps to
keep the brand “top of mind” for purchases of client related products and services

11. Twitter Total impressions
12000
10000
8000
6000
Total impressions: Combined
4000 number of potential users that saw
any content associated with the
2000 Twitter profile.
0
For the campaign period we saw a 1462% increase in the total number of
impressions from the previous period.

12. Summary
• SLAM’s Social Media Live program is interactive journalism and brand
marketing specifically designed for social media. As such it creates
fantastic user engagement, deep brand reach and “top of mind” brand
longevity to existing fans and potential new ones.
• This high level of user engagement between fans and friends of
fans, creates the perfect environment to increase the likelihood of sales
of the clients product or services by referral, directly and indirectly.
• By using all the clients social media tools at once customers feel like they
have a better, closer, more dynamic relationship with the brands they
love and are more likely to consider the brand during a decision making
process just by feeling like they are able to be there, even if it is only
online.