using our Social media journalists we are able to capture the essence of an event using our clients social media channels. It is informative, relevant and engaging in the most social of ways. Facebook, Twitter, Youtube, and just about any other social media channel can all be used to increase brand exposure an duser engagement. Contact us to find out more www.slamstrategy.com.au

1. Client Social Media Live
Summary
Case study #2 by SLAM Marketing

2. Facebook Fan Page Engagement
Average 28 Day Total
Engagement
Previous 3 weeks Week of Campaign
For the campaign period we saw a 56.47% increase in total fan
engagement on the previous period.

3. Sharing Stories About Fan Page
The number of people sharing
stories about your page. These
stories include liking your
Page, posting to your Page's
Wall, liking, commenting on or
sharing one of your Page
posts, answering a Question you
posted, RSVPing to one of your
events, mentioning your
Page, phototagging your Page or
checking in at your Place. (Unique
Users)
Of the total amount of people talking about the client’s fan page, 94.11 %
occurred during the 1 week campaign.

4. Brands Fan Page Total Reach
Daily The number of people who
have seen any content
associated with your Page.
(Unique Users)
The campaign period saw a 292% increase in the total number of people who saw
any content associated with the brands fan page. This including photos, status
updates, video, etc.

5. Viral Brand Exposure
900
800
700
Daily The number of
600
people who saw your
500 Page posts via a story
from a friend. (Unique
400
Users)
300
200
100
0
This graph shows a 773% increase in viral brand exposure, by appearing in the news
feeds of friends of the brands fans who interacted with the content for the campaign
period.

6. Twitter Unique Users
Unique Users
• This graphs shows a 495% increase in unique users on the client’s Twitter page.
• Unique users are individual users who have interacted with tweets and content
posted.

7. Brand Exposure
Facebook Impressions
Twitter Impressions
Previous 3 weeks Week of Campaign
• For the month, client brand exposure on Facebook increased by 434% and
on Twitter increased by 473%.
• We generated a huge increase in the combined number of potential users
that saw any content associated with the two profiles.

8. Summary
• SLAM’s Social Media Live program is interactive journalism and
brand marketing specifically designed for social media. As such it
creates fantastic user engagement, deep brand reach and “top of
mind” brand longevity to existing fans and potential new ones.
• This high level of user engagement between fans and friends of
fans creates the perfect environment to increase the likelihood of
sales of the clients product or services.
• By using all the clients social media tools at once customers feel
like they have a better, closer relationship with the brands they
love and are more likely to consider the brand during a decision
making process just by being there at the time.