This document outlines 7 social media marketing musts for small businesses. The musts are: 1) think about what makes your business unique, 2) ensure uniqueness permeates all social media content, 3) complete profile information and link to your website, 4) update social media pages twice a week, 5) respond to customer comments and questions, 6) use images and videos whenever possible, and 7) have fun with social media marketing. The document stresses that just having a digital presence is no longer enough and small businesses need a good social media strategy to stand out and engage customers.