10 Statistics to show the importance of online marketing, including mobile marketing and social media marketing.

1. 10
AWESOMELY PROVOCATIVE
STATS TO INCLUDE IN YOUR
AGENCY’S PITCH DECK.

2. 57/78%
THE MORE POSTS PER DAY, THE
LESS ENGAGEMENT – WHEN A
BRAND POSTS TWICE A DAY,
THOSE POSTS ONLY RECEIVE 57%
OF THE LIKES AND 78% OF THE
COMMENTS PER POST.
- TRACK SOCIAL
http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-
how-frequently-to-post/

3. 119%
THE CLICK-THROUGH RATE ON
TRIGGERED MESSAGES IS 119%
HIGHER THAN “BUSINESS AS
USUAL MESSAGES.
- EPSILON & DMA
http://www.epsilon.com/download/q1-2012-north-america-email-trend-results-
open-rates-improve-over-previous-quarter-and-prev

4. 80%
EMAIL OPENS ON SMARTPHONES
AND TABLETS HAVE INCREASED
80% OVER THE LAST SIX MONTHS.
- LITMUS
http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012

5. 0.5%
IN ANY GIVEN WEEK, LESS THAN
0.5% OF FACEBOOK FANS ENGAGE
WITH THE BRAND THEY ARE FANS OF.
- MARKETING SCIENCE
http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_li
fe.pdf

6. 61%
61% OF EMAILS RECEIVED AT
PROFESSIONAL EMAIL ACCOUNTS
ARE NON-ESSENTIAL.
- MIMECAST
http://www.mimecast.com/About-us/Press-releases/Dates/2012/6/Only-one-in-
three-emails-received-is-essential-for-work/

7. 20%
20% OF FACEBOOK USERS HAVE
PURCHASED SOMETHING
BECAUSE OF ADS OR COMMENTS
THEY SAW THERE.
- Ipsos
http://ipsos-na.com/news-polls/

8. 3 BIL
YOUTUBE USERS WATCH MORE
THAN 3 BILLION HOURS OF VIDEO
PER MONTH.
- YOUTUBE
http://youtube-global.blogspot.com/2012/05/its-youtubes-7th-birthday-and-
youve.html

9. 91%
91% OF ONLINE ADULTS USE
SOCIAL MEDIA REGULARLY.
- EXPERIAN
http://www.experian.com/simmons-research/register-2012-digital-marketer.html

10. 38%
38% OF PEOPLE HAVE
RECOMMENDED A BRAND THEY
“LIKE” OR FOLLOW ON A SOCIAL
NETWORK.
- IPSOS
http://ipsos-na.com/news-polls/pressrelease.aspx?id=5645

11. 45%
45% OF US BUSINESSES ARE
CONDUCTING SOME FORM OF
MOBILE MARKETING, WITH MOBILE
WEBSITES (70%), MOBILE
APPLICATIONS (55%), AND QR CODES
(49%) THE MOST COMMON TACTICS.
- STRONGMAIL
http://www.strongmail.com/pdf/SM_MobileSurvey2012

12. LEARN HOW OUR SERVICES
CAN HELP YOU SUCCEED.
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