Differentiating between two telecom service brands in India - Vodafone and Idea

1.  Batch : 2014
 Course Code : 50121106
 Course Name : Marketing I and Principles of
Management I
 Roll # : 720
 Assignment # : A 109

2. A Comparative Study

4.  Founded – 1984. [India – 1994]
 Previous name – Hutchison Essar
 Headquarters – London, UK
 Chairman - Gerard Kleisterlee
 Base in India – Mumbai
 Covers 23 Telecom circles in India
 Provides both Prepaid and Postpaid GSM

6.  Founded – 1995
 Headquarters – Mumbai
 Chairman – Kumar Mangalam Birla
 Covers 15 service areas
 Specializes in Postpaid

7.  VODAFONE
 Covers 23 Telecom Circles
 Constant coverage
 Flexible Top-ups
 Roaming facility
 Call Management Services – (Voice SMS, Call Barring,
Call Conference, Call Divert, Call Filter, Call Waiting,
Caller ID, Voice Mail, Missed Call Information

8.  IDEA CELLULAR
 Entertainment
- Music, Cricket and Sports, Humour, Movies
and Videos on Mobile
 Alerts and Updates
- Astrology and News
 Utility Payment and Bills

9.  VODAFONE
Tariff plans Lifelong
MRP (Rs) 25
Applicability New & Existing customers
Initial Talktime 0
SIM card validity Lifetime
Local call rates
Vodafone-to-Vodafone calls Rs1/min
Vodafone - Other Mobiles Rs1/min
To landlines Rs1/min

10. SMS
Local SMS Rs1
National SMS Rs1.50
International SMS Rs5

11.  IDEA CELLULAR
Charges
IDEA to IDEA IDEA to Others IDEA to Fixed
60p/Min 60p/Min 75p/Min
STD
IDEA to IDEA IDEA to Others IDEA to Fixed
60p/Min 60p/Min 75p/Min

12. SMS
Local Rs.1/SMS
National Rs.1.5/SMS
International Rs.5/sms

13. VODAFONE

14.  IDEA CELLULAR

15.  End of presentation. Please feel free to clear
doubts by asking questions.