Connections: Building Relationships with Tourism Organizations
•Télécharger en tant que ODP, PDF•
0 j'aime•679 vues
Training presentation for UpTake travel bloggers, about connecting with tourism organizations like CVB (Convention and Visitor's Bureau) and DMO (Destination Marketing Organization) as part of their blogging work.
Recommandé
Recommandé
Contenu connexe
Similaire à Connections: Building Relationships with Tourism Organizations
Similaire à Connections: Building Relationships with Tourism Organizations (20)
Plus de Sheila Scarborough
Plus de Sheila Scarborough (20)
Dernier
Dernier (20)
Connections: Building Relationships with Tourism Organizations
- 1. Connections: Building Relationships with Tourism Organizations Sheila Scarborough, Tourism Currents
- 2. First, some tourism terms.... CVB : Convention and Visitor's Bureau DMO : Destination Marketing Organization Tourist Board : Often used outside the U.S. Fam tour : Familiarization tour, same as press trip or media trip
- 3. Travel bloggers love travel, right?
- 4. ....and tourism organizations love their destination and want coverage, right? <---- Ann Peavey with the Seattle CVB (photo courtesy Seattle CVB)
- 5. D'oh! Match made in heaven. Well....
- 6. Do bloggers “get” CVBs? Do CVBs “get” bloggers?
- 7. Why bloggers freak them out.... SATW Editor's conference, Portland (courtesy Jen Leo on TwitPic)
- 9. Press trip/fam tour opportunities
- 10. Some need content and might hire you!
- 17. Press releases sprayed to lists of writers pulled from a database
- 21. Personalized and focused email pitches and press releases
- 25. Willingness to see you as “media”
- 26. Ready to connect? Just be aware, some CVBs may not know “ what to do with you.” OK, 1 st step....
- 31. Scenic highways
- 33. Agritourism British Museum tour (courtesy Wayne Large at Flickr CC)
- 34. Mississippi Gulf Coast tourism site How to connect....
- 35. Mid-point break for questions 555 LED flasher candy (courtesy oskay at Flickr CC)
- 36. Local & small town may = best opportunities Photo courtesy BJMcCray at Flickr CC
- 38. Check the chat Facebook Page
- 40. Can make connections for follow-up visits
- 43. This does not suck (Hawaii Tourism Authority press trip)
- 47. Good coverage of a place usually results in more press trip invites
- 50. The New York Times says never (!)
- 52. Know your blog's audience
- 53. Do more than blog
- 54. Scrutiny isn't personal; it's just business Are you up to snuff? (courtesy Lazurite at Flickr CC)
- 57. Making the rest of the group late
- 59. Never sending a follow-up note with links to content that was produced.
- 60. Big issues: Can they buy your voice? Full disclosure is the law. Can you turn the trip into paid work? If not, you're just producing free content.
- 68. Will include “speed dating” session(s) for CVBs and interested content producers
- 69. BlogWorld also great for networking with other bloggers and/or potential sponsors
- 70. Thanks for your time! Sheila Scarborough @SheilaS on Twitter www.TourismCurrents.com