More Content in Less Time: Smarter Ways to Create Content and Attract Visitors
For a May 2013 webinar with TTIA (Texas Travel Industry Association.) My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com There's a lot of buzz right now about "content marketing" but it's nothing more than what you're probably already doing: creating content across the social web on your blog, Facebook, LinkedIn, Twitter, Flickr, etc. so that people will find it, and then find YOU. As an online publisher with access to inexpensive and powerful communications tools, you have the ability to create tons of great content, but - hello! - you have a few other things to do in your job, right? Let's talk about how you can create more content in less time; the kind of content that builds online word-of-mouth and brings visitors and customers to your door.
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More Content in Less Time: Smarter Ways to Create Content and Attract Visitors
- 1. @SheilaS @TourismCurrents More Content in Less Time Sheila Scarborough Tourism Currents
- 2. @SheilaS @TourismCurrents What We'll Talk About ● Why content matters ● Make more content in less time ● Take one idea ● Create content from it ● Publish in different places ● Make your content easy to share
- 4. @SheilaS @TourismCurrents Who Cares About Content? ● Content: gets attention ● Content: helps people find you ● Google likes it ● Content: is shared ● Hello....that's word of mouth! ● Content: tells people why they should visit you
- 7. @SheilaS @TourismCurrents When people share online content about you, that's word of mouth marketing.
- 12. @SheilaS @TourismCurrents The secret to making more content in less time.... Take one idea, share it in many places.
- 22. @SheilaS @TourismCurrents Photos + Music = Animoto Video
- 23. @SheilaS @TourismCurrents Everything is Content ● Spotlight small details (soda straw view) ● Photo + 3 sentences = content ● Video + 3 sentences = content ● Audio clip + 3 sentences = content ● Other: tweets, Facebook Page posts, Instagram & Flickr photos, LinkedIn updates, Foursquare checkins, livestreaming, Delicious links, Vine
- 24. @SheilaS @TourismCurrents Your visitor/customer FAQs = content. They are also powerful SEO (Search Engine Optimization) making you easier to find on Google, Bing, etc.
- 28. @SheilaS @TourismCurrents Make your content shareable.... ….which connects it to the rest of the social web. That's how people will find it, and then find YOU.
- 31. @SheilaS @TourismCurrents Want people to be interested & engaged? Talk with them!
- 33. @SheilaS @TourismCurrents Once you get people somewhere, what do you want them to DO?
- 34. @SheilaS @TourismCurrents Thanks very much Sheila Scarborough @SheilaS Tourism Currents @TourismCurrents www.tourismcurrents.com
- 35. @SheilaS @TourismCurrents These slides can be found here: http://www.tourismcurrents.com/ welcome-ttia-were-glad-to-see- you