This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.
We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.
The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.
The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.
14. Why Social
Why now?
We all need viable channels
of communication – and
social channels are
communication tools
15. Why Social
Why now?
Today’s world is network of
connected users, with a very
broad reach, using new
platforms. If you want to be
successful, you need to plant
your flag, go out on the
limb, and own your “brand.”
16. Why Social
Why now?
93%of people expect
companies to have a social media
presence. Companies are made
up of people – what does your
social presence look like?
17. is the second largest search engine
next to Google with800 million unique
users per month
18. • 48 hours of video uploaded every minute, which
represents 8 YEARS of content uploaded daily
• 3 billion videos viewed daily
• More video is uploaded to YouTube in one month
than the 3 major networks created in 60 years
• YouTube’s demographic is broad: 18-54 years
24. 135
Million
(reasons to
participate), er …. users
25. users are Senior
Managers, Middle
Managers, CEOs, Presidents, V
ice-Presidents, Sales
Executives, Small Business
Owners, Entrepreneurs
and much more.
26. 80%
Are College Graduates
53%
Earn more than $100,000/year
Average Age: 41 years
57. “It is not the strongest of the
species that survives, nor the
most intelligent that survives.
It is the one that is the most
adaptable to change.”
- Charles Darwin