2. PROJECT
OVERVIEW
CLIENT
Lola’s Hand Crafted Cupcakes
TARGET MARKET
Affluent women aged 16-60
LOCATIONS
Food Hall, Selfridges & Co, London
BRIEF
Design and install the first ever Lola’s
stand-alone cupcake bar in the Food
Hall of the prestigious Selfridges
department store
3. THE
OBJECTIVE
Lola’s bakery offers uncomplicated
and sophisticated cupcakes to consumers
looking for a teatime treat. The com-
pany was established two years ago in
a family kitchen by friends Romy Lewis
and Victoria Jossel. The Lola’s cupcake
brand has grown, now producing over
3000 cupcakes a day.
In 2009 the Primrose Hill handcrafted
cake business was looking to extend
its retail offering.
4. THE
SOLUTION
The design of the space took influence
from the popular cupcake bakeries in
the United States, where the recent
trend in the cakes was established.
The wooden counter and open displays
of cakes bring home a kitchen style
to the site, giving the space an overall
welcoming feel. The space offers
customers the opportunity to sit down,
relax, and sample the cakes in comfort-
able and inviting surroundings.
6. RESULTS
The cupcake bar has enjoyed positive
sales figures since opening, exceeding
sales targets by 50% month on month.
7. PRESS
1 FX 2&3 total retail 4 The Drum
5 Design Week 6 creativematch
8.
9. OUR COMPANY
COMPANY NAME TYPE OF ORGANISATION
Sheridan&Co Privately owned company
WEBSITE TYPE OF ORGANISATION
www.sheridanandco.com Michael Sheridan: CEO & Founder
Julien Sheridan: Sales &
ADDRESS & NUMBERS
Communication Director
Head Office
John Dupuis: President-
+44 (0)1858 468 000
US Market
Market Harborough
Riverside OFFICE LOCATIONS
Market Harborough Sheridan&Co has offices in
Leicestershire London and New York with an
LE16 7PT affiliate office in Shanghai.
UK HQ, logistics and manufacturing
sites are located in Market
London
Harborough.
+44 (0)20 7486 7499
10A Blandford Street NUMBER OF EMPLOYEES
London 80 worldwide
W1U 4AZ
UK
New York
+1 212 625 1666
84 Wooster Street
Suite 703
NY, NY 10012
USA
COMPANY REGISTRATION
NUMBER
1720277
