1. Life in a PR agency
Sherrilynne Starkie
Vice-President Social Media & Marketing
March 6, 2013
2. Our company
• Integrated communications agency
• Ottawa and Toronto
• Social media pioneer
• Smart solutions based on best practices & digital
tools and tactics
• Insight, creativity, connection <- our process
5. “Back in the day”
The 90s
• Print is king
• Mainstream media rules
• PR synonymous with publicity
• Labour relations, investor
relations, health care, product
publicity, B2C and B2B.
8. What you need to succeed…
• Be Curious
• Read & write… a lot
• The devil is in the detail
• Get involved!
9. Wednesday March 13, 2013
5:30-8 p.m.
Maxwell’s Bistro & Pub
$20/ person
students rebate
Guest speaker:
Isabelle Perrault- Lachapelle
Director of Marketing
Ottawa Senators
Editor's Notes
Source: PR DailyBe curious, ask questions, read the news.The more you read, and the broader the variety, the better writer you become.We live in a content-rich world. If you don’t write often, you won’t know how to create compelling and valuable content for your client(s).- A keen eye and attention to detail is important.Get involved- volunteer, network and make connections outside of your comfort zone.Many of us are shy… attend events that help you practise (IABC, CPRS)The people you meet can become your biggest allies in business.