Managing social media activities can be very time consuming. In this presentation I offer some tips and strategies to help you integrate social media into your already busy schedule. These are the links I shared in the slides: Time management tables: http://bit.ly/opensm_tables How to create a content strategy slide deck: http://bit.ly/openoffice_hoa Article related to importance of creating senior level professionals for engagement: http://bit.ly/whynointern If you have any questions about how to connect your social media activities with your business goals, please contact me: http://www.captivetouch.com

1. Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini
Founder/President
Captive Touch

2. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What Does it Take to Make Time
For Social Media

3. Open Social Media: Where we tell it like it is
How much time do you need?
• Reading: At least 1 hour/day
• Writing blog posts: At least 1-2 hours/each
week for writing, editing, finding images and
responding
• Engagement: 20 minutes to 1 hour/day for
each platform
• At least 1 hour each week for thinking and
measuring success (you need to unplug)
Total: 1.4 to 2.4 hours/day minimum to be effective
One blog and one social media platform only

4. Open Social Media: Where we tell it like it is
Step 1- Where’s the time? Find it!
• Download file bit.ly/opensm_tables
• Print out Table 1 and track two things:
Everything you do everyday for a week
Length of time you do it
• Now, label anything you would deem
non-essential as a Y for purging (You know
you’ve got some!)
• Stop doing the ones labeled with a Y
• Now you have more time.

5. Open Social Media: Where we tell it like it is

6. Open Social Media: Where we tell it like it is
Step 2- Planning for social media
• Print out table 2 from bit.ly/opensm_tables
• Write down when you will be doing these
three things represented by single letters:
 R for Reading and/or Research
 W for Writing
 E for engagement
• Now you know when you’re going to do it
• Time to plan what to say

7. Open Social Media: Where we tell it like it is

8. Open Social Media: Where we tell it like it is
Step 3- Planning your content
• Refer to your content strategy
If you want to know how to create one, view this
slide deck
http://bit.ly/openoffice_hoa
• Create a list of topics based on your content
strategy
• Create a list of subtopics for each topic
For example: Real Estate topic-Loan
subtopic- Effect of Credit rating

9. Open Social Media: Where we tell it like it is
Step 4- Planning your activities
• Print out table 3 from
http://bit.ly/opensm_tables
•Now plug in those topics and subtopics
into table 3 on a weekly basis for a
month
• Yes, the table shows 5 weeks, that’s
because some months have 5 weeks.
• Now you have found the time and have a
plan

10. Open Social Media: Where we tell it like it is

11. Open Social Media: Where we tell it like it is
You’re probably saying:
This is just a time management exercise,
Where are the tips and tricks?
Good time management and setting
priorities is where you start
Now we get on with the tips.

12. Open Social Media: Where we tell it like it is
Tips
• You don’t have to be everywhere
Go to your content strategy
Find out where your target audience is
hanging out
Focus on a few
• You can use automation with moderation
Great tools: Bufferapp.com, Hootsuite.com
Schedule sharing of your content.
Don’t just schedule and walk away, be there
to interact when your content is posted.

13. Open Social Media: Where we tell it like it is
Key Point
• You don’t have to be glued to your
social media channels to be
successful.
• Schedule your engagement time with
content sharing time.
• Create content in bursts
 Spread out
 Repurpose

14. Open Social Media: Where we tell it like it is
Repurpose???
• Real Estate topic-Loan
subtopic- Effect of Credit rating
Blog postImage
Pinterest Slide Deck
SlideShare
Record a Short video

15. Open Social Media: Where we tell it like it is
Tips
• Every business owner needs to have a
smart phone, lots of productivity apps
Mobile app for SM platforms
Mobile curation tools like RockMelt or Feedly
Evernote, capture thoughts, pictures

16. Open Social Media: Where we tell it like it is
Tips
• Did the time management exercise and could
not find the time?
Hire a community manager
Someone who knows your industry
Pay a little more for a senior level
otherwise you’d be paying them to
learn on the job
Don’t go for a junior intern, the lack of
experience can hurt your efforts
- Example, read this
http://bit.ly/whynointern

17. Open Social Media: Where we tell it like it is
Tips
• Is there any room for an intern? Yes!
Monitoring of your topics
Managing your database
Thank you and your are welcome
Social CRM, where is your target market
In summary, tasks that don’t require
advanced skills in marketing and customer
management

18. Open Social Media: Where we tell it like it is
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