1. Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini
Founder/President
Captive Touch

2. Open Social Media: Where we tell it like it is
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3. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What is a thought leader and what
does it take to be one?

4. Open Social Media: Where we tell it like it is
Thought leader: A term that has
been thrown around so much
that it has lost it’s meaning.
Let’s try and change that.

5. Open Social Media: Where we tell it like it is
Qualities of a Leader
•Knowledgeable and experienced in their
particular field (not born out of vacuum)
•Self confident (you can’t be insecure if you
want to be a leader)
•Compassionate and feels everyone matters
•Encourages and nurtures growth in others
•Facilitator but not a micromanager
•Grounded

6. Open Social Media: Where we tell it like it is
Face of True Leadership
James Sinegal, Former CEO Costco
http://bit.ly/CostcoLeader

7. Open Social Media: Where we tell it like it is
Qualities of a Thought Leader (1)
•All the qualities of a leader
•Has vision built upon their experience
•Questions everything
•Examines broader implications of a new
developments in their field, rather than just
reporting on them (leave that to Mashable!)
•Does not ride band wagons, is an
independent thinker

8. Open Social Media: Where we tell it like it is
Qualities of a Thought Leader (2)
•Practices what he/she preaches
•Strategic
•Is not afraid of experimentation and learns
from mistakes
•Thought leaders have passion for what they
do
•Agents of Change

9. Open Social Media: Where we tell it like it is
Agent of Change
Rachel Carlson, Marine Biologist
Mother of the global environment movement

10. Open Social Media: Where we tell it like it is
Questions Everything
“I have no special talent. I am only passionately curious.”

11. Open Social Media: Where we tell it like it is
Passion, strategy, Independent thinker,
questions everything
Stanford Commencement Speech
http://youtu.be/D1R-jKKp3NA

12. Open Social Media: Where we tell it like it is
Social media thought leadership
Altimeter Group

13. Open Social Media: Where we tell it like it is
Open Social media Initiative recently hosted a number of
Social media thought leaders
Agents of Change

14. Open Social Media: Where we tell it like it is
Examines broader implications
Of developments in social media
Jay Baer

15. Open Social Media: Where we tell it like it is
You want to position yourself
as a thought leader?
•Stop reporting and start analyzing
•Stop riding on bandwagons
•Go out on a limb and take risks
•Be prepared to do the hard work
•Don’t be afraid to speak up if something
doesn’t sound right
•Be remembered for adding value

16. Open Social Media: Where we tell it like it is
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