http://www.bag-ladies.com How to use custom promotional bags to improve your brand.

1. The Advantages Of Using Custom Bags
To Improve Your Brand
by: www.bag-ladies.com

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3. Introduction
A business, especially one with a specific product, must
carefully consider the importance of branding as an active
strategy in their marketing campaign. If you have a product that
you want people to remember, then you need to make it
something that people will recognize.
This presentation is designed to help you to find this successful
branding strategy. We will look at several aspects of branding
including: Brand Vision, Brand Position, Brand Contract, and
Communicating Brand, as well as how to measure the success
of your brand. These tools can be used to greatly improve
customer recognition of your company.

4. Brand Vision
When it comes to having a successful brand, the first thing you
need to know is where you want the brand to go and what you
want it to do for you. You need to set some goals for your
brand and articulate clearly the definitions of success for
completion of these goals
Relate your goals to brand value, revenue, and how much it
contributes to profit. How much do you expect your brand to
improve the sales of your product versus how much is it going
to cost you to create and promote your brand? This is an
important question to consider.

5. Branding Vision -- continued...
For example, you could write up a plan for where you expect
your brand to go in the next five years. In what ways will this
benefit your business and what costs will be involved? Where
do you think your brand can go in that time, and where do you
expect it to not reach? Keep these questions in mind as you
draw up a plan for your brand.
The more strongly you build your vision for your brand, the
more likely you will be to see that vision become a reality,
which is a great feeling for anybody involved in business and
creating products.

6. Brand Position
Three main components that any successful brand should have
for a strong positioning:
– It defines your business's target market.
– It defines what kind of company you are, including the
general type and area of business or industry of which you
are a part.
– It states how your product is beneficially different from the
competition.
Making sure your brand pays attention to these three main
components will help to ensure that your positioning gets going
on the right foot.

7. Brand Position -- continued...
First, we see that we need to address our target market. So
what is this target market? In the case of our novelty
lampshade company, it is people who need lampshades and
like novelty items. It's a somewhat narrow market, but surely it
exists. (Some custom-made bags featuring the brand would
probably help to expand that market.)
Second, the brand position should tell people what kind of
company this is. Well, it is in the novelty lampshade business
specifically, and in the general lampshade industry overall.
Beyond that, you want to make sure that people understand
you are a business that thrives on the quirky and has a sense
of humor.

8. Brand Position -- continued...
Third, most of all we know that we have an advantage in the
general lampshade industry when it comes to making products
that no one else has. You can be confident, and let your
customers know, that you have the market absolutely cornered
when it comes to lampshades with attached wire coat hangers
bent in the shape of fruit bats. That's practically a battle already
won.
Now, before we move on, let's briefly look at five more
principles and components of brand positioning that can really
make a difference in helping your brand to become a
memorable one

9. Brand Position -- continued...
• Your branding needs to fit. Whatever brand positioning you already have—
you need to build off of that. Remember, consistency only makes your brand
position stronger.
• You need to focus on what has value. Your brand should be unique, it should
be you, but it also needs to represent the values that your customers hold and
maintain.
• Once again, remember to be unique. Do something that no one else is doing.
Go for it, feature fruit bat-shaped coat hangers in your logo.
• Your brand position needs to hold some credibility. People need to know what
to expect from your company. Your product and your brand should reflect
their expectations.
• Make sure that your brand position has sustainability. Watch the competition
and make sure that your planned brand positioning will remain unique and
noticeable for as long as possible.

10. Branding Position -- continued...
With the components and ideas of brand positioning laid out in
this chapter, you should be able to successfully find a way to
find the right niche for your product and your company. Again, it
should be reflected in everything you offer your customers,
even if at a given moment all you happen to be offering them is
a custom-made bag with your brand on it.

11. Brand Contract
So you have created your brand, decided where you want to go with it,
and have started to implement your plan. Now it is time to understand
the expectations that will go along with your brand, no matter what it is.
You could call it a brand contract. This contract is something that is
meant for the internal workings of your company, just to keep track of
what you are doing and to know that it is consistent. Even so, this
contract is no less important to your customers. In some ways, your
customers are the ones who dictate what the contract says.
Your brand contract, which details the expectations of your brand, will
only be validated by the marketplace and by your customers.

12. Brand Contract -- continued...
Your brand is going to change and develop over time. This is a good
thing. Likewise, it is good that your brand contract changes along with
it. You have to be prepared to add new promises and expectations to
the contract, updated old promises that just don't fit anymore, and
remove promises that are irrelevant and appropriately no longer have a
bearing anymore on what your company does.
When it comes to removing promises, this could very well have
to do with the simple fact that your business is growing.
Perhaps when the business was very small, customers could
expect to contact the owners of the business at any time during
normal hours. Now however, since business has grown
considerably, you no are no longer able to make the owners
available to every customer all the time

13. Brand Contract -- continued...
So a brand contract can be challenging, but it can also be
good, strong, and extremely beneficial to you and your
company in building a successful brand. Sometimes not
everything goes smoothly, but that's okay because a contract is
there to regulate those bumpy occasions. It makes everyone
feel better and more confident about the relationship between
the business and the customer.
Let's move on to a very brief look at how to make successful
brand-based communications.

14. Brand Commnication
Use a strategy that integrates a variety of marketing campaigns
to help increase the chances of a good monetary return on your
investments. If you put a lot into communicating your brand,
then you also surely want to get a lot back from it. This is
something that should be studied carefully and make take
some solid research on your part to perfect for your business.
This is why we are suggesting a product such as custom-made
bags with your company's brand and logo on it to help spread
your brand. It is in your interest to take advantage of every
opportunity you have to spread the word and message.

15. Measuring Brand Success
Do people easily remember your brand name? If your brand is easily recognized, then
this is a strong sign that you are finding success.
How many customers has your brand acquired? Check regularly to see whether new
customers are finding out about your business based on your brand.
Research your financial value. What is the reported financial value of your brand in the
marketplace?
Does your brand fulfill the brand contract? Check often to make sure that your brand
and your brand contract have matching promises and expectations.

16. Measuring Brand Success --
continued...
Pay attention to loyal customers. Are customers returning to your business because
they really appreciate your brand?
Check the price premium of your brand. Does your brand have an advantage per price
over private-label brands and key competitor brands?
You can use these six metrics to more accurately test whether your brand is having any
success. Even if it is only really successful by a few of measurements, keep going and
work hard at what you are doing. Even minimal success means that you may be on to
something.

17. Promotional Bags by Bag-Ladies
The Bag Ladies are here to help you with your branding and
marketing concerns. Whether it has to do with helping you to
build your brand vision or just creating a product that is seen by
a variety of people, and thus greatly improving and
strengthening your brand position, we are here to help you.
Obviously, custom-made bags with your company's brand and
slogan on it are not the only way to build your brand, but they
are one way.

18. Promotional Bags by Bag-Ladies
Think of it like this: Not only are you helping to communicate your brand to customers, but
you are also giving them an item that helps to establish a strong brand contract that
focuses on the positive aspects of your business. Our bags are durable and so likewise
your customers will relate that durability and long-lasting nature with your brand. This is
definitely something that is quite advantageous to your business and your brand.
You can even use the bags as a sort of measurement to how well your brand is doing. If
customers return to you and mention in passing how much they have appreciated the use
of your bag, then you know that your brand already has a positive position in their
perception of who you are.

19. Promotional Bags by Bag-Ladies
But that's enough self-promotion on our part for now. Just be
sure to remember us, The Bag Ladies, whenever you having a
custom branding need.
We hope you found the information provided here to be
informative and helpful. If you have any comments questions,
you can contact us through our website: http://www.bag-
ladies.com .
Thank you for watching this slideshow presentation