Online ordering (such as the system that NetWaiter provides) isn’t some futuristic technology that is waiting to catch on. It’s a perfected platform that simplifies something almost every one of us does — order takeout.

1. Workforce Management Simplified

2. 5 Reasons Restaurants Should
Consider Introducing Online Ordering

3. Save Time
● Online ordering is a win-win time saver for customers and restaurants.
Customers receive the ease of a one-step system for placing a takeout order,
and restaurants no longer need their staff to sit on the phone taking orders.
● By outsourcing the messenger, restaurants can direct their employees’ time
towards more profitable efforts, and eliminate those often drawn out phone
conversations.

4. Orders are Correct Every Time
● We find a lot of discrepancies with phone orders. Employees often take calls in
loud kitchens, where they are distracted by their surroundings and unable to
hear the customer clearly.
● Important information can be mistaken and an order could contain the wrong
menu items, quantity, or (worse) be marked as takeout when it’s intended for
delivery.
● Online ordering eliminates errors by allowing customers to input their order into
an organized and efficient system that translates clearly to receiving
restaurants.

5. Makes the Ordering Process Easy
● Placing a to-go order requires locating a menu, looking up a restaurant’s
contact information, writing down what you want, calling the order in and
reading your credit card information over the phone.
● That’s a lot of effort for something you’re not even sure will turn out right!
Online ordering simplifies this process by combining all the steps into one.
Customers can easily select menu items, note any special requests, pay and
submit their order all in one place.
● A good takeout experience results in repeat buyers — and more sales for your
business.

6. Makes Mobile Ordering Possible
● Placing a lunch order while in a meeting, or ordering dinner from the
elliptical, is possible with the ease of mobile technology. There’s no need
to step out of the room for privacy or interrupt your company — which is
unavoidable with phone orders.
● Mobile optimized online ordering lets you place your order quickly and
quietly from your phone. When ordering from anywhere is possible, there is
less hassle and hesitation to do so.
● Having mobile-friendly online ordering also increases a restaurant’s
chances of picking up new business in the area. Mobile search relies
heavily on a user’s current location, meaning someone searching for a
place to eat could be connected with your business while on the go.

7. Keeps You Ahead of the Competition
● Not every restaurant currently offers online ordering, so adopting this new
technology now could help you creep past the competition.
● A 2012 study found that more than half of people order takeout online but
only 35.2% of restaurants with mobile apps offer customers the ability to
order online.
● There is a serious gap between supply and demand, and by filling that lull
you could attract new customers looking for easy on-the-go ordering.