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Km surbhi d 54
1. Knowledge Management Process used in
Submitted By:
Surbhi Telang
D-54
MBA|2015-2017
Interview Information:
Name:- Mr. Susheel Sharma
Designation:- Senior Manager | Accenture India Ltd.
1st Floor, Shreyas Complex, Near Dinesh Hall, Ashram Rd, Shreyas Colony,
Ahmedabad
Phone No.: 9461517159
2. About The Company
• Global management consulting and technology services company
• Collaborates with clients to help them realize their visions and create tangible value
• With more than 80,000 people in 47 countries, we can quickly mobilize the right people, skills, alliances, tools and
technologies to deliver innovation
• Integrates consulting and outsourcing services to help clients:
– Identify critical areas with potential for maximum business impact
– Innovate and transform the processes in those areas
– Deliver performance improvements and lower operating costs by assuming responsibility for certain business functions
or areas
• Accenture serves 89 of the Fortune Global 100 and more than two-thirds of the Fortune Global 500.
• More than 90 percent of Accenture’s top 100 clients in fiscal year 2002 have been clients for the past five years, and more
than 60 percent have been clients for at least 10 years.
3. Knowledge Management System Followed By Accenture
• MS – SharePoint technology :-Earlier the Lotus Notes
technology was used which was recently replaced due to
its decentralized system.
• According to Accenture’s ongoing research into the
characteristics of high-performance businesses and
governments, there are three building blocks of high
performance:
• Market focus and position, which results in better
decisions.
• Distinctive capabilities, which results in better
practices.
• Performance anatomy, which results in better
organizational mindsets.
“Accenture, Avanade and Microsoft—working together—are
uniquely positioned to deliver business and technology
solutions designed to improve the performance of
organizations.”
-www.accenture.com
4. KM System Followed &
Structure Used:->
• Improve Search and Browse Features
– Concept of Metadata
• Centralize development and operations
of the Accenture Knowledge and
Simplify content management
• Single point of entry - A Web Portal
Accenture Portal
Knowledge & Resources channel
Search Browse Collaborate
Managed topic pages Intention pages
Email
Single centralized
knowledge content
store (from end
user perspective)
Content from other
sources
(myLearning,
MethodologyFinder,
Marketing
Credentials, etc.)
Accenture role with Microsoft and Avanade
5. Knowledge Management Technology Changes - Effects
• Enhanced search results
• Elimination of content duplication (caused by
decentralized applications)
• Improved visibility to innovations across all
groups
• Increased usability (because of a consistent user
experience)
• Consistent archival process
• Centralized information
• Better organization of knowledge leads to
higher job satisfaction and less time spent on
training
6. Strength:-
• Knowledge Exchange, my Learning, Accenture
methodology
• Corporate support for KM from CEO to upper and mid level
management
• Collaboration with Microsoft to enable latest technology.
Weakness:-
• Lack of ownership in KM area - w.r.t the large amount of
information from the earlier projects
• Failing to capture knowledge as employees leave the
company
Opportunities:-
• Decreased knowledge drain
• Great tool for new employees
• Further industry leadership position on KM
• Turn knowledge into Intellectual Capital
• Business Opportunities
Threats:-
• Tough economic environment
• Need to demonstrate ROI
• Short project life cycles
SWOT ANALYSIS
7. How The System is Useful to the Employees?
• Engagement in a constant three-way exchange of ideas, brought to life in client locations
around the world and through client-facing demonstrations at the:
• Accenture Technology Labs.
• Accenture and Avanade Solutions showcase at the Microsoft Executive Briefing Center in
Redmond, Washington.
• This way the centralized system provides access to the data across all the Accenture offices
with the operational performances so that the queries can be solved within some time.
• With the help of SharePoint Accenture is able to apply valuable insights from our internal
deployments and operations to help clients around the world achieve their business goals