This document provides an overview of the unified communications and collaboration market, including definitions, market size and trends, solution areas, and Cisco's UC portfolio. It discusses how UC solutions integrate multiple communication methods to allow distributed groups and individuals to collaborate. The global UC market is estimated to be $20.8 billion in 2016, with major growth drivers being mobility, cloud/virtualization, and social business. Cisco is a leading provider of UC solutions and its strengths include an integrated suite, interoperability across devices, and large installed base. However, its solutions are also noted as complex to manage. Microsoft Lync offers a full UC suite that well connects with other Microsoft products like Office and Exchange.

1. UNIFIED
COMMUNICATIONS
&
COLLABORATION
MARKET
SHILPA
P
VISWAMBHARAN

2. UC
DEFINITION
Unified communications (UC) products (equipment, software and services)
as those that facilitate the use of multiple enterprise communications
methods. This can include the control, management and integration of
these methods. UC products integrate communications channels (media),
networks and systems, as well as IT business applications and, in some
cases, consumer applications and devices
Gartner,
Oct
2012
VALUE PROPOSITION OF UC:
USE OF COMMUNICATION TOOLS TO LET INDIVIDUALS OR GROUPS THAT ARE
PHYSICALLY SPREAD OUT TO COLLABORATE AND ACHIEVE BUSINESS GOAL

3. THE
UC
MARKET:
SIZE,
TRENDS,
DRIVERS
&
CHALLENGES

4.
UC
MARKET
SIZE
$20.8B
ON-­‐PREMISE
UC
MARKET
2016
[COMMFUSION
LLC]
76%
$53.2B
BUSINESS
DECISION
MAKERS
AGREE
THAT
MOBILITY
SOLUTIONS
ACCELERATE
DECISION
MAKING
SPEED
MANAGED
COLLABORATION
OPPORTUNITY
IN
2013
[CISCO.COM]
UC
IN
FORTUNE
500
UC
MARKET
BREAKDOWN
(in
billions)
SaaS
&
WEB
2.0
WEB&AUDIO
CONF
DEPLOYED
32%
NOT-­‐
DEPLOYED
68%
TELEPRESENCE
&
BIZ
VIDEO
APPLICATION
FLUENT
NETWORKS
TRANSPORT
CONTACT
CENTER
UNIFIED
COMM.
0
5
10
15
20
25

5. EVOLUTION
OF
UC
B
U
S
I
N
E
S
S
V
A
L
U
E
HIGH
LOW
GEN3
NETWORK
COMPETITIVENESS
AGILITY
RESPONSIVENESS
DECENTRALIZED
DECISIONS
GEN
2
SELF-­‐ORGANIZATION
TRUST/SOCIAL
SHARE
CAPITAL
EFFECTIVENESS,
GEN1
ECOSYSTEM
PROCESS
CONSISTENCY,
ENGAGEMENT
COMMUNICATE
RESOURCE
OPTIMIZATION,
PRODUCTIVITY
BLOGS,
WIKIS,
USER
PRODUCTIVITY
COST
AVOIDANCE
GENERATED
CONTENT
ACTIVITY
STREAMS
EMAIL,
CALENDAR
SHARED
WORKSPACES
SOCIAL
PROFILES
AUDIO
CONFERENCING
WEB
CONFERENCING
MICROBLOGGING
IM,
PRESENCE
VOICE/TELEPHONY
CROWD
SOURCING/
DISCUSSION
FORUMS
DOCUMENTS
DEVELOPER
VIDEO
CONFERENCING
REPORTING
COMMUNITY
1980-­‐2000
2000-­‐2010
2010-­‐2015
GEN
4
AGGREGATE
RECOMBINE
TECHNOLOGY
MIX
FORMERLY
SEPARATE
AREAS
CONSUMER-­‐BUSINESS
PREMISE-­‐CLOUD
PERSONAL-­‐WORK
INTER-­‐ENTERPRISE
COLLABORATION
UNIVERSAL
DASHBOARD
SOCIAL
ANALYTICS
WEB
2.0
STYLE
2015
-­‐
BEYOND

6. MAJOR
TRENDS
&
CHALLENGES
• ANYTIME-­‐
ANYWHERE
CONNECTIVITY
• EASE
OF
USE
&
ADMINISTRATION
• BYOD
RELATED
ISSUES
• SECURITY
• VIDEO
SUPPORT
ON
ALL
CAPABLE
DEVICES
• NETWORK
SUPPORT
FOR
VIDEO
DEMAND
VIDEO
CLOUD
&
VIRTUALIZATION
• SECURITY
• INTERNET
SPEED
• DEPLOYMENT
MODELS:
HYBRID,
ON-­‐CLOUD
MOBILITY
SOCIAL
ENTERPRISE
• COLLABORATION
CAPABILITIES
BUILT
INTO
ENTERPRISE
APPS,
SECURITY

7. UC
SOLUTION
AREAS
UNIFIED
COMMUNICATIONS
MANAGER,
SOFTPHONES,
IP
PHONES
HOSTED
UC
(HCS),
CONTACT
CENTER
APPLICATIONS
MOBILE
CLIENTS,
DESKTOP
&
THIN
CLIENTS
(JABBER,
CUPC)
CLIENTS
CONFERENCE
WEBEX,
TELEPRESENCE,
EX
90
VOICE
&
TELEPHONY
PRESENCE
RICH
PRESENCE
(JABBER,
CISCO
UNIFIED
PRESENCE
SERVER):
MESSAGING
UNIFIED
MESSAGING,
JABBER

8. CUSTOMER
TOP
ADOPTORS
&
APPS
EDUCATION,
TECHNOLOGY
&
FINANCE
ARE
THE
TOP
ADOPTORS
COLLABORATION,
VOIP
MESSAGING,
WEB
MEETING
PRESENCE,
IM/CHAT,
CONTACT
CENTER
BARRIERS
-­‐
ADOPTION
COMPLEX
COST:
INVESTMENT
VS
USAGE
COMPATIBILITY
WITH
INSTALLED
BASE
TOP
BUSINESS
DRIVERS
COLLABORATION
PRODUCTIVITY
CUSTOMER
CONNECT
MOBILITY
STAYING
CURRENT
OpEX
INEXPERIENCED
IT
STAFF
SECURITY
CONCERNS
TRAVEL
EXPENSES
CONNECT
WITH
PARTNERS/
SUPPLIERS
ALTERNATIVES:
SKYPE,
AIM
QUALITY
SALES
CYCLE
CAPEX
TIME
TO
MARKET

9. PART
2
CISCO
SYSTEMS
UC
PORTFOLIO

10. 1997-­‐98:
Selsius
Call
Manager
2000-­‐05:
Cisco
Call
Manager
3.0-­‐4.2
Upto
2005
CUCM
8.0:
virtualizaRon
support,
inter-­‐op
focus,
new
end-­‐
points
Unified
CommunicaRons
Manager
6.0:
feature,
starter
&
upgrade
licenses,
CUCMBE
introduced,
Mobility
manager
(SNR,
IP
Ph,
Cell
Ph)
2006
2007
March
2006:Cisco
Unified
Call
Manager
4.2
(Win
2k)
&
5.0
(Linux
based,
SIP
endpoint
support,
licensing
based)
2008
2009
CUCM
7.0:
OS
independence,
IBM
Informix
database
2010
2011
2012
CUCM
9.0

11. MARKET
SEGMENTS
&
CUCM
PRODUCTS
Small: 5-50 users
Smart Business Comm. Systems
Call Proc’g: Communications Manager Express
Platform: UC 500 series
Med Business:50-250
Unified Communications Express
Call Proc’g: Communications Manager Express
Platform: ISR
Mid-Market: <1000
Unified Communications Manager Business Edition
Call Proc’g: Communications Manager
Platform: MCS 7828
Enterprise: >1000
Unified Communications Manager
Call Proc’g: Communications Manager
Platform: MCS Series

12. GARTNERS
MAGIC
QUADRANT
FOR
UC,
2012

13. CISCO
UNIFIED
COMMUNICATIONS
&
COLLABORATION
SOLUTION
STRENGTHS
CUSTOMER
CAUTIONS
Fully
integrated
UC
suite,
Market
Leader
Complex
to
Understand
&
Manage
(Configuraions,
accurate
price
quotes)
Interoperability:
muliple
device
support
(apple
&
android
plalorm
support)
Gartner
clients
complain
about
the
need
to
deploy
Cisco
Data
Center
soluion
(UCS)
for
opimal
Unified
Communicaions
deployment
Large
IP
Telephony
&
Infra
Client
base,
Partners
&
System
Integrators,
helps
posiion
it
well
with
decision
makers
&
Buyers
A
3-­‐year
licensing/renewal
term
viewed
more
favorably
by
clients
over
the
5-­‐year
Cisco
UC
sonware
subscripion
(CUCSS)
term.
Muliple
Deployment
Opions
available:
On-­‐Premise
and
Cloud
(HCS)
Expensive

14. • LYNC
2010
OFFERS
FULL
SUITE
OF
UC
FUNCTIONALITY
• CONNECTS
WELL
WITH
OFFICE,
SHAREPOINT,
SKYPE
&
EXCHANGE
• STRONG
SOFTWARE
OFFERINGS
&
PARTNER
ECOSYSTEM
• WORKING
WITH
MULTIPLE
LYNC
PARTNERS
TO
OBTAIN
A
FULL-­‐SUITE
OF
SOLN.
CAN
BE
CUMBERSOME
SHORETEL
• BASED
ON
AVAYA
AURA
SOLUTIONS
• STRENGTH:
VOICE/
TELEPHONY
• LARGE
INSTALLED
BASE
• NEED
TO
PROVE
ITSELF
IN
UC
FULL
SUITE
SOLUTION
OFFERING
•
NORTEL
ASSETS
ACQUISITION
TO
STRENGTHEN
UC
• QUALITY
ISSUES
WITH
INFRASTRUCTURE
LED
TO
REVENUE
DECLINE
IN
2012
MICROSOFT
AVAYA
OTHER
UC
PLAYERS
• NICHE
PLAYER
• APPLIANCE
ARCHITECUTRE,
WELL
SUITED
FOR
DISTRIBUTED
ORGS.
• STRENGTH:
SIMPLICITY
(INSTALL
&
ADMIN.)
• GMAIL
&
MICROSOFT
EXCHANGE
UM
INTEGRATIONS
• NORTH
AMERICA
IS
ITS
MAIN
MARKET
• TRANSPARENT
PRICING
&
LICENSING
• INEXPERIENCED
RESELLERS:
RELATIVELY
NEW
TO
SHORETEL/UC

15. EMERGING
TRENDS
IN
UC
WEB
REAL-­‐TIME
COMMUNICATION
(WebRTC):
An
effort
by
Google
to
bring
standard-­‐based
real-­‐ime
media
engine
to
all
browsers.
Ericsson’s
mobile
browser,
PC
based
Chrome
&
Firefox
browsers
are
its
current
implementaions.
Issues:
Quality
Of
Video,
Adopion,
Interoperability
with
H.323/SIP,
Technical
Support
SOFTWARE
DEFINED
NETWORKING
&
UC
Concept:
Applicaions
can
directly
request
QoS/
bandwidth
from
networks.
Case
for
SDN:
Sonware-­‐based
UC
apps
rely
on
Wifi
&
Cellular
networks,
which
are
facing
an
ever
increasing
load
on
bandwidth.
Also,
the
LAN/
WAN
cannot
recognize
encrypted
voice/video
packets
&
therefore
can’t
prioriize
it.
SDN
can
solve
all
these
issues.
HYPERVOICE
Turning
voice
into
a
naive
web-­‐object
instead
of
convering
it
into
text
object.
Brainchild
of
Marin
Geddes.
First
heard
in
2012.
It
is
similar
to
the
hypertext
concept.
Advantage:
Hypervoice
conversaions
can
be
shared
or
searched.
Supporters:
Telephonica
Digital
and
Voxeo
Labs

16. THANK
YOU
SHILPA

17. SOURCES:
NOJITTER,
UCSTRATEGIES,
CISCO.COM,
HARGEN.COM,
COMMFUSION
LLC,
INFORMATION
WEEK,
GARTNER
REPORTS,
SYNERGY
RESEARCH
GROUP
ADDITIONAL
EXHIBITS

18. EXHIBIT
1
Cisco,
Avaya
and
NEC
provide
all
three
deployment
opions:
• On-­‐Premise
UC
with
New
PBX
• Cloud-­‐based
UC
• On-­‐Premise
UC,
PBX
overlay

19. EXHIBIT
2

20. CUSTOMERS
CUSTOMER’S
MAIN
BUSINESS
NEEDS:
Make
Faster
Decisions,
Speed
Up
Business
Processes,
Superior
Customer
Experience

21. EXHIBIT
3

22. EXHIBIT
4

23. EXHIBIT
5

24. EXHIBIT
6