We proudly introduce “KIMAYU moist & smoothing all-in-one gel” by explaining 3-key edge as skin care product. 1st edge: silk protein (sericin=outer coat of silk fiber), which is extracted from precious “golden cocoon” in Thailand, is used as one of main ingredients (popular and common ingredients for gel, such as hydrolyzed elastin, hydrolyzed collagen, sodium hyaluronic are certainly supplemented) and can penetrate deep into the skin to moisturize for sustained period of time because amino acids in silk protein have the same character as Natural Moisturizing Factor (NMF) in the skin. The reason why we selected “golden cocoon” is that it has one of carotenoids named “lutein” protecting the skin from oxidization and UV light damage that lead to aging issue. Unfortunately, normal white cocoon does not contain lutein. 2nd edge: natural ingredient percentage is raised up to 98.7% by replacing petroleum-based ingredients to natural-based ones. Additionally, paraben/alcohol/ synthetic surfactant/dye addition/mineral oil/aroma chemical are strictly banned by our product policy. Some of our customers who have sensitive skin problem (used to be troubled with allergies or atopic dermatitis) also tried KIMAYU, but had no skin trouble like itch or inflammation. 3rd edge: product design thought of all-in-one gel is supported by the idea indicating toner/milky lotion/serum are not required for daily skin care. Thanks to all-in-one concept, you can reduce skin care expense and time drastically. Speaking of cost saving, if you use high-end skin care set (toner/milky lotion/serum), then change to KIMAYU to keep more money in your pocket, you can save around \240,000/yr. (if mid-ranged product, \66,000/yr.) It will be amazingly big cost cut; you can use saved money for different purposes for yourself or your lovely family. Please start our KIMAYU for your daily skin care from now on. Be beautiful and smart as well for considering your spending.

1. 3-competitive edge of
KIMAYU moist & smoothing
all-in-one gel
Dr. SHIMIZU, Hirokazu
hstav@shzpp.co.jp
President
SHIMIZU P&P INC.
15th
Dec, 2016
1

2. Short movie to introduce KIMAYU
2

3. 1.KIMAYUʼs 3-competitive edge
1.Long-time moisturizing
•silk protein can penetrate fast and deep
into keratinous layer
3
sericin (silk protein=amino acid)
serin, asparagine acid, glycol and etc.
moisture barrier
horny cell
NMF(Natural
Moisturizing Factor)
keratinouslayer
intercellular lipid

4. 4
1.KIMAYUʼs 3-competitive edge
98.7%
1.3%
petroleum-based natural-based
Silk protein, jojoba seed oil,
sodium acetylated hyaluronic,
hydrolyzed collagen,
hydrolyzed elastin and etc.
2.Natural ingredient ratio
=98.7%
•most of ingredients are
replaced from petroleum-
based to natural-based
(only 4 ingredients=1.3%) (15 ingredients=98.7%)

5. 5
1.KIMAYUʼs 3-competitive edge
2.Saving skin care cost
yen
0
50
100
150
200
250
300
KIMAYU mid-price range (full set)
toner serum all-in-one milky lotion cream
cost difference :
¥190/time,
¥70,000 in 1-year!
KIMAYUʼs skin care cost is only ¥60.0
per one time!!(full set=¥250.5)
¥153.6
¥69.1
¥19.1
¥8.7¥60.0

6. 2.Targeted consumer groups
1.Age bracket
•26-35 age bracket is primary target
•36-45 age bracket is secondary target
2.Life style
•Busy for working everyday
•Busy for taking care of kids
6

7. 3.Case study for moisturizing level
7
KIMAYU, Moisturizing measurer, Recording sheet

8. 3.Case study for moisturizing level
8
％
30
32
34
36
38
40
42
44
46
Day-1 Day-2 Day-3 Day4 Day-5 Day-6 Day-7
46
45 45 45 45 45 45
43
33
41 41
37
41
42
toner+milky lotion+cream KIMAYU
Moisturizing level comparison: KIMAYU vs Full-set

9. •Free trial sample
Please try or ask ladies around you to try and
compare with the ones you use..trying is believing!
4.Product to be tested
9
KIMAYU 10g sample for 6-day

10. •Special offer to purchase product
You can buy a product at special price during this
business meeting..do not miss this opportunity!!
4.Product to be tested
10
KIMAYU 50g product
for 30-day at ¥2000

11. 5.Company Profile
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Tokyo Head Office
2-1-20, Otowa, Bunkyo-ku, Tokyo 112-0013
Gunma Factory
4127-1, Kurakake, Akahori, Ouramachi, Ouragun, Gunma Pref. 370-0614
Establishment: Sep.1935
Capital: ¥38,000,000
Employees: 35 (60 including part-time workers)
Site area: 10,910 sqm
Floor area: 3,763 sqm
Certification: ISO27001, FSC
Shimizu Printing and Packaging Inc.

12. Thank you very much
for your attendance.
Hope to discuss
about future
business sooner!
12
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