Our 15 Minute presentation!

1. Raymundo Delgado, Jhonatan Fuentes, Sage McDonald,
Sonia Lopez, Shivam Shah, Dameon Williams
MKT 370

2. Introduction
75,000 years
Second largest population
English
Relationships over efficiency
Loyal & Compassionate
Business meetings
– Handshakes
• Namaste
– Family
– NO!

3. Country History
• India is the birthplace of the human race, the birthplace of human
speech, the mother of history, the grandmother of legends and the
great grandmother of tradition
• India earned its independence from the British on August 15, 1947.
• Indians celebrate Republic Day on January 26, 1950 as the day their
constitution was adopted
• Since their independence, nationalists have assassinated three
important leaders such as Mahatma Gandhi in 1948, the second was
Indira Gandhi in 1984 and last was her son, Rajiv Gandhi, in 1991
• In 1947, India pronounced an undeclared war with Pakistan
• War started because the Muslims decided that they were mistreated
and the Pakistani supported them. This war took place in the North-
West part of India, leaving many Indians in fear of death

4. Geographical Settings
• India is located north of the equator 20 00N, 77 00 E and borders the Arabian Sea and
the Bay of Bengal, between Burma and Pakistan
• India is the seventh largest country in the world with a total area of 3,287,263 sq km.,
2,973,193 sq km of which is land and bodies of water which surrounds the rest of India
• The Ganges is the longest river that originates in India. The Gamges-Brahmaputra
system occupies most of northern, central, and eastern parts of India. The Deccan
Plateau occupies most of the parts southern India
• India hosts six major climatic subtypes; ranging from arid desert in the west alpine
tundra and glaciers in the north and humid tropical regions in the southwest and island
territories. The Himalayas act as a barrier to the cold katabatic winds coming from
Central Asia. The nation has four seasons; winter (January- February), summer (March-
May), a monsoon season (June- September) and a post-monsoon period (October-
December)
 South Asia
 7th
largest country
 Surrounding bodies of water
 Terrain
 Weather

5. Language
• Hindi
• English has been made national language for 10 years
• 13 dialects
• Guajarati spoke by more than 70% of Indian population
• English Colonies

6. Social Institutions
 The Caste system divides labor and power among society and has divided communities into
thousands of groups called “Jatis”
 The higher Caste holds the most power. However, there is no room for growth. People can also
be divided by the language they speak, culture, and economic status
 Indians overtime have become more flexible with their Caste customs. In Indian communities
people that live in urban areas are less strict with their customs than people that live in rural
areas.
 In Indian cities people communicate with people of different caste systems while in some rural
areas there is still various levels of discrimination

7. Religion
 Hinduism is one of the oldest religions in the world
 India’s the origin of many different religions around the world
Approximately 82% of India is Hindu
 Some traditions one may come across is Jyotish, Vastu, Tantra,
Karma, Puja, and Yajna
 In Hinduism , people are supposed to reincarnate into
8,400,000 life-cycles.
 After you live all the life cycles you go to a place called
Moksha, and you will receive your final emancipation.

8. Living Conditions
• 1.2 Billion People currently living in India
- Increasing well-educated population
• Fast growing economy
- Economy will grow in matter of years
• Nutrition: Eat what is availble (Geographically)
- Most Popular: Kebabs, Flatbreads (Dosas), rice,
seafood

9. Foods by regions in
India

10. Living Conditions Cont’d
• Housing: Apartments, houses, huts
• Family Lives together under one household
- Cousins, sisters, brothers, parents,
grandparents, uncles, aunts all live together;
share bathrooms and kitchen
• Popular Fashion:
-Woman: colorful, dresses (Sari), skirts, cover up
-Men: Turbans, casual shirts, colorful

11. POPULATION ANALYSIS AND GROWTH
6 Main Ethnic Groups:
- Negroids (Southern)
- Proto-Austrloids or Austrics (Central and
Eastern)
- Mongoloids (North-Eastern)
- Medeterranean or Dravidian (Southern and
Central)
- Western Brachycephais (Western)
- Nordic Aryans (Northern and Central)

12. Population Cont’d
• 2nd most populated country in the world
• Uttar Pradesh most populated state
• Urban population takes up total population
of India’s population
• Rural areas house up to 70% of India’s
population
• Thane is the largest surburb in India with 1.8
million residents

13. URBANIZATION
 New roadways, highways, roads that connect urban and rural areas on
India
 Developments of new skyscrapers, large apartment complexes, city
urban communities
 New suburban areas are being built at this moment
 Improvements of power, electric, grid systems

14. INFRASTRUCTURE DEVELOPMENT

15. Labor Statistics

16. Balance of Payments
• According to our class textbook International Marketing, balance of
payments refers to the “system of accounts that records a nation’s
international financial transactions ” (Cateora, Mary, & John 589).
Excellent citation.
• Balance of payments is divided into two main categories: Current
Accounts, and Capital Accounts.
• Balance of payments shows how much is being spent by consumers
and also firms on imported goods and services. Balance of
payments describes how successful firms are in exporting to other
countries.
• According to the Reserve Bank of India, “current-account deficit
widened to $22.3 billion, or 5.4% of gross domestic product, in the
July-September quarter, from $16.4 billion in the April-June period”
(Jain).

17. Balance of Payments, Cont
• During 2011-12, exports crossed $200 billion mark for
the first time, increasing rapidly by 37.3% from $182.4
billion in 2009-10 to $250.5 billion. This came about
due to petroleum products, gems, jewelry, and
chemical related products.
• With the deficit being high the government raised the
price of fuel subsidies spending and allowed foreign
investment in retail and broadcasting in which can be
one way to reduce the deficit.
• The deficit has had negative impacts across India,
including on their currency.

18. Economical Statistics – International
Trade
• WTO Exports & Imports Rank
– Merchandise
– Commercial Services
• Major Exporting & Importing Countries
• Major Exports & Imports
• Balance of Payments
– Deficit

19. GDP

20. GDP AND GROWTH RATE

21. Personal Income Per Captia

22. Average Family Income

23. Key Economic Statistics
Total GDP
• GDP was worth 1847.98
billion US dollars in 2011
• GDP 1960 until 2011, India’s
GDP average was 368.8
• All time high of 1848.0 USD
Billion in December 2011
GDP Growth Rate
• GDP in India expanded
1.30% in the 4th quarter of
2012
• Since 1996 until 2012, India
GDP growth rate average
was 1.63%
• All time high of 5.80 percent
in December of 2003 and a
record low of -1.70 percent
in March of 2009

24. Key Economic Statistics
Income Per Capita
• Education in demand
• Free of cost till age 14
• Student number rising
• Own automobile
Average Family Income
• Average family income 11%,
among rural households
spending per year grew at a
higher rate than all India
average in
• Maharashtra and Bihar
12.1%, Gujarat 12.2 % and
Madhya Pradesh 11.4%.

25. TARGET MARKET
• Middleclass and upper class
• Vegetarians
• Women
• Young Adults (Influenced by West)
• Flourish in Urban and Suburban lifestyles

26. PRODUCT POSTIONING
Soy Silk Yogurt
Nutrition to mass population
Original and organic fruits
No GMO
NO Fake colors
No artificial flavor
Vibrant colors

27. PRODUCT POSTIONING CONT’D
 Simple delicious food
 No high-fructose corn syrup
 Silk soy yogurt is flavored spoonable yogurt
 made from soy, cultures, flavors, and whey protein
 Shelf life of more than 15 days!
 Healthy snack that tastes great!
 Mango, Strawberry, Vanilla, and original

28. Price
Competitors Income Levels
Education
Average
Gross
Salary
Gross
(USD)
Less Than High
School
289,179Rs $5,193
High School 402,742Rs $7,232
Some College 606,496Rs
$10,89
1
Bachelor’s
Degree
858,758Rs
$15,42
0
Master’s Degree
1,159,269
Rs
$20,81
6
Case of 12 Protein
Bars 2,600Rs
Liter of Milk 32Rs
1 Kg of Apples 120Rs
1 Kg of Oranges 70Rs
200gm Nestle dahi 19.80Rs

29. Price
Actual
•200gm – 22.99Rs
•400gm – 45.99Rs
Discounted
•200gm – 18.39Rs
•400gm – 36.79Rs
Promotional & Competitive Pricing Strategies

30. DISTRIBUTION
• India is the world’s largest producer of dairy products by volume and has the
world’s largest dairy herd
• India accounts for more than 13% of the world’s total milk
• Milk production in India has increased significantly in the past few decades from a
low volume of 17 million tons in 1951 to 110 million tons in 2009
• Non-dairy products like soy is becoming more and more imminent, due to the
change in demographic patterns and urbanization of rural area 13% of the world’s
total milk

31. Distribution Con’td
• India soy arrives via containers through the coastal parts like
Mumbai, Cochin, and Calcutta
• Primary mode of distribution is a multi- level channel
distribution network that will ensure the freshness
• Once the product has been shipped and has arrived, silk will
partner with Gujarat Cooperative Milk Marketing Federation
(GCMMF), Wadia Group, Yakult Honsha, and will supply retail
stores, wholesale stores, shopkeepers, hotels, and other
businesses with Silk branded soy yogurt

32. PROMOTIONAL MIX
• Internet: Ads on most popular viewed websites
• Promote by going to big cities: Mumbai and Bangalore
• Give out free samples to public with coupons
• Television, Newspaper, Radio
• Advertising in different languages (2 dozen languages)
• Product placement in Bollywood films and TV shows!
• Have famous Indian actors promote products (testimonials)
• Product promotions on key Indian holidays

33. WORKS CITED
• "Balance of Payments." Balance of Payments. Tutor2net, n.d. Web. 27 Mar. 2013.
• "Ethnic Origin of People of India." Ethnic Origin of People of India. N.p., n.d. Web. 18 Mar. 2013.
• "How Indian Railways Impact the Economy." How Indian Railways Impact the Economy. Headlines of India,
2011. Web. 27 Mar. 2013.
• "India - Labor Force - Historical Data Graphs per Year." India - Labor Force - Historical Data Graphs per Year.
Index Mundi, 1 Jan. 2011. Web. 24 Mar. 2013. <http://www.indexmundi.com/g/g.aspx?v=72>.
• "India - Unemployment Rate - Historical Data Graphs per Year." India - Unemployment Rate - Historical Data
Graphs per Year. Index Mundi, 1 Jan. 2011. Web. 24 Mar. 2013. <http://www.indexmundi.com/g/g.aspx?
v=74>.
• "India Demographics Profile 2012." India Demographics Profile 2012. N.p., n.d. Web. 18 Mar. 2013.
• "India Infrastructure." India Infrastructure. Maps of India, 3 Dec. 2012. Web. 27 Mar. 2013.
• "India Transport Sector." Transport In India. Worldbank, 2 Mar. 2011. Web. 27 Mar. 2013.
• "India Urbanization." - Demographics. N.p., n.d. Web. 20 Mar. 2013.
• "Indian Railways." - Railways in India, Railway System in India, Rail Transport in India. TradeChakra, 2008. Web.
27 Mar. 2013.
• "India's 28 States." About.com Geography. About, 16 Sept. 2011. Web. 27 Mar. 2013.
• "India's Balance of Payments." Balance of Payments. TheHindu, n.d. Web. 24 Mar. 2013.

34. WORKS CITED
• "India's Population 2013." - Population of India 2013- Current Population of India in 2013.
India Online Pages, Jan. 2013. Web. 27 Mar. 2013.
• "People of India." Facts about India. N.p., n.d. Web. 18 Mar. 2013.
• "Population Distribution in India." - Population Map of India. N.p., n.d. Web. 18 Mar. 2013.
• "Trade Profiles." Trade Profiles. The World Trade Organization, Sept. 2012. Web. 24 Mar.
2013. <http://stat.wto.org/CountryProfile/WSDBCountryPFView.aspx?Language= E>.
• "Transport System in India." Allprojectreports. Project Reports, 13 Sept. 2011. Web. 27 Mar.
2013.
• Acharya, Nupur. "India Imposes Extra Tax on Local, Foreign Companies." The Wall Street
Journal. N.p., 28 Feb. 2013. Web. 20 Mar. 2013.
<http://online.wsj.com/article/SB100014241278873246624045783319415638560
94.html>.
• Balance of Payments. TheHindu, 11 Nov. 2011. Web.
• Chhibber, Narinder K. "Fast Growth of Mobile Communications in India: Lessons for Emerging
Markets." Fast Growth of Mobile Communications in India: Lessons for Emerging Markets.
Marshall USC, 13 Jan. 2012. Web.

35. WORKS CITED
• Factbook, CIA World. "Age Structure 0-14 Years Statistics - Countries Compared - People Data on
NationMaster." NationMaster.com. NationMaster, n.d. Web. 18 Mar. 2013.
• Harjani, Ansuya. "Why India Struggles to Deliver Its Growth Potential." CNBC.com. N.p., 29 Nov.
2012. Web. 20 Mar. 2013. <http://www.cnbc.com/id/50004600>.
• Jain, Sudeep. "India's Current Account Deficit Hits Record." Wall Street Journal, 31 Dec. 2012.
Web. 24 Mar. 2013. <http://online.wsj.com/article/SB10001424127887324274404578213450
883093748.html>.
• Prasad, Eswar S. "Some New Perspectives on India's Approach to Capital Account Liberalization."
NBER. The National Bureau of Economic Research, Jan. 2009. Web. 27 Mar. 2013.
• Prasad, Eswar S. "Some New Perspectives on India's Approach to Capital Account Liberalization."
NBER. The National Bureau of Economic Research, Jan. 2012. Web. 26 Mar. 2013.
• Riley, Geoff. "Balance of Payments." Balance of Payments. Tutor2u, 23 Sept. 2012. Web. 26 Mar.
2013.
• Singh, Namrata. "Household Income in Rural India Grew 11% per Annum in 5 Years: Report."
Household of India. Times of India, 21 Nov. 2012. Web. 26 Mar. 2013.
• United States Department of Labor. Bureau of Labor Statistics. India's Organized Manufacturing
Sector. 2011. Web. <http://www.bls.gov/fls/india.htm>.