This is the presentation I gave on my 3rd time speaking at Barcamp Beijing on Nov 3rd, 2013. This presentation shows why content marketing is so important especially now when Google make most leading keywords as not provided. Also, it shows a practical way to distribute the content you write as well as the content you read, which is not less important for your branding. Enjoy! I certainly did!

1. Content Marketing Distribution
For Startups Done Right
Barcamp Beijing – November 3rd 2013

2. Short intro..
Entrepreneur from Israel
 2 years in Beijing
 Founder of StartupNoodle.com
 Business development director at
ikuramedia - The App Specialists.
 Organizer of Lean startup Beijing Meetup
( Going to 600 members now! )


3. What is content marketing?
Content marketing is any marketing format
that involves the creation and sharing of
media and publishing content in order to
acquire customers….
Source: http://en.wikipedia.org/wiki/Content_marketing
Readers
Content
Clients

4. Why content marketing is so important?


Results are personalized.
Your ranking depends on:
◦
◦
◦
◦
◦
Location
Device (desktop, mobile)
Social votes for content
Interests
and ~200+ parameters….
Conclusion: Very hard being ranked for a
certain keyword because of so many
parameters.

5. Great keywords, no SEO
Only 2
visitors
for each
keyword.
Bad
Results?

6. Magic of Long Tail Keywords
(Startup Noodle search traffic)
Less than 10
visitors
Many Keywords
More than 10
visitors
10 Keywords
~3 times more traffic!

7. How powerful are social Networks?
(Why share your content?)
66.55% of traffic
comes from
Linkedin, TW &
FB
Conclusion: Distribute what
you write (and what you read…)

8. How to distribute your written content?
Written Content
Linkedin
Manual Sharing
Manual Sharing (VA)
Automatic Sharing
(Tweetily WP plugin)
Twitter
Facebook

9. How to distribute the content you read?
Read Content
Flipboard
App
Pocket App
Buffer
Google +
Twitter
Linkedin
Facebook

10. Share your content effectively
www.StartupNoodle.com
Read Content
Written Content
Buffer
Google +
Twitter
Linkedin
Manual Sharing
Pocket App
Manual Sharing (VA)
Automatic Sharing
(Tweetily WP plugin)
Flipboard
App
Facebook

11. Resources:
How to Distribute Your Startup Blog
Content Effectively for Best Results?
 Tweetily - Tweet Your Posts Automatically!
 Flipboard
 Pocket
 Buffer - A Smarter Way to Share on Social
Media
 ikuramedia – The App Specialists
 Startup Noodle
