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www.shoptosurprise.com

Facebook Contest
Run

Promote

Analyze

Run a facebook Contest for free and generate a fantastic response.

By - Amanjot Malhotra
Co-Founder Shoptosurprise.com
12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

1
Introduction

www.shoptosurprise.com

Shoptosurprise.com is a Gifting website that
loves bringing smiles to people`s faces. We try to
accomplish that by continuously providing a
unique and amazing range of gifting products
and services.
12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

2
Purpose
• Engage your Customers and relate to them at a more
personal Level .
• Get to know your companies Facebook Page Crowd Better
• Connect with your company followers and users at a more
personal level .
• User created content helps us understand the keywords
and interest patterns to help us understand your users and
followers better.

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

3
Structure
How we did it?
• The contest was for all our guests on our company Facebook page . They were
to share one of the most amazing gifting experience from their life and then
invite their respective friends to share that experience with the world
• The winners were decided on 3 Parameters:
 Content – The quality of the experience shared with us
 Popularity – No Of Likes and Shares their experience gained from the
public.
 Duration – The time period of the Involvement of the Guest with their
posts and the contest .
• This Popularity was measured by the likes, shares and the comments received
by that particular experience.
12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

4
Promotion
Email

Forums

Newsletters

Content Directories

Blogger Outreach

Social Media

Blog Post

Press Release

#NOTE: All the promotion mediums mentioned above are absolutely free.

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

5
Facebook Cover Picture
The cover picture should be attractive and descriptive at the same time

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

6
Details
• Operating Period: 11/11/2013 to 30/11/2013
• Comparison period: 22/10/2013 to 10/11/2013
• Parameters:

1.
2.
3.
4.
5.

Website Visits
Likes, Shares and Comments
Total Reach
Net Likes
People talking About

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

7
Website Visits
Before / During

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

8
Likes, Shares and Comments
Before

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

9
Likes, Shares and Comments
During

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

10
Likes, Shares and Comments
After

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

11
Total Reach
Before

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

12
Total Reach
During

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

13
Total Reach
After

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

14
Net Likes
Before

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

15
Net Likes
During

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

16
Net Likes
After

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

17
Analytics
Sr No. Parameter(Daily)

Before(Avg.) During(Avg.) After(Avg.)

1

New Likes

2.4

5.55

2.2

2

Unlikes

0.35

1.25

0.5

3

Engaged users

32.6

49

33.7

4

Reach

587.5

852

513.1

5

People talking About

16.95

25

16

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

18
Remarks
• Use more user friendly text and images with
bright colors.
• Posts with quality content are more effective
than the number of posts per day.
• Number of posts per day should not exceed 45 per day. This results in more Unlikes than
likes on your page.

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

19
Learning from the Contest
• Connect the contest to you website, this
generates more traffic to your website.
• Use short and simple E mails to your users.
• Incorporate the contest as a story into your
newsletter which will allow you to effectively
seed the contest to your entire user base.
• Use Press Release services to share the details
of your contest.
12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

20
Thank You

12/20/2013

www.shoptosurprise.com
facebook.com/ShoptoSurprise

21

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How to run a facebook contest for free