What can you expect to learn from the ebook? "Everything Your Social Media Guru Didn’t Tell You About Facebook Marketing" includes solid tips and advice on how to make the most of your business's Facebook Page. Topics such as how to “Increase Page Likes,” “Tactics for Increasing Fans and Engagement,” and how to “Manage and Maintain your Facebook Page” will help you make your Page work better for you. Go here to download your Free copy of ShortStack's ebook: http://shortstackebook.pgtb.me/p7p0R2

2. The 10 Valuable Things You'll Learn:
1. How to set your Facebook goals
2. Methods for measuring Facebook efforts
3. Ways to Track Social ROI
4. How to increase Page Likes starting from scratch
5. How to manage a Facebook Page with multiple admins
6. How to construct engaging Facebook posts
7. Tips for getting content in the News Feed
8. Traits of good Facebook application
9. How to run a successful Facebook contest/promotion
10. How to prevent contest voting fraud

3. ShortStack Laboratories
We are a Facebook platform-based application helping businesses
build customized apps for Facebook Pages that maximize their
social media presence and potential. With ShortStack it is easier
and faster to create applications that are visually appealing but on a
budget that won't hurt anyone’s wallet.

4. Set Your Facebook Goals
Be as specific as possible. This includes determining the time period in which
you want to accomplish your goals.
Example:
● Okay goal:
Increase my Page Likes by 20%
● Better goal:
Increase Page Likes from 1,000 to 2,000 in three months.

5. Traits of a Good Goal
1. Clear
2. Measurable
3. Timed

6. Methods for measuring Facebook efforts
Your chosen methods for measuring your Facebook efforts should address
the following 3 questions:
1. What social media analytic(s) am I interested in tracking?
2. What’s my method for tracking my progress?
3. How do I measure my return?

7. Ways to Track Social ROI
Social media isn't just measured in dollars...
● Customer Sentiment
● Online Brand Awareness
● User Conversion

8. Increase Page Likes From Scratch
● Lean on your established presence
● Take advantage of Facebook’s free tools
● Run promotions
● Be relevant
● Invest in cheap, effective Facebook ads
● Purchase Facebook Sponsored Stories
● Create an exclusive air about your Facebook Page
● Keep content fresh

9. Manage Multiple Page Admins
● Have a Facebook training session
● If you're not sure, ask!
● Define the voice of your Facebook Page
● Delegate Facebook Tasks

10. Admin Roles

11. Construct An Engaging Post
Always include a call to action...
● Ask a question
● Provide some information
● Always provide a link
● Keep it positive
● Don't bother yourself with a word limit
● Visuals always help

12. Getting Content in the News Feed
● Don't over share
● Vary your posts
● Timing is everything
● Use Facebook’s new features

13. Traits of a Good Facebook App
1. It has a clear purpose
2. It should be functional
3. It should match your other branding efforts
4. It offers Incentives
5. It’s relevant
6. Include a disclaimer (if needed)

14. Run a Successful Contest/Promotion
Part I
1. Define your Contest Goals
2. Choose a contest that fits your audience
3. Set your Budget
4. Make it Social
5. Keep it Simple

15. Run a Successful Contest/Promotion
Part II
6. Pre-Launch
7. Day of the Launch
8. Announce the Time
9. Announce the Winner
10. Post Contest

16. How to Prevent Voting Fraud
1. Write a clear set of rules for your promotion
2. Notify participants that a fake Facebook profile violates Facebook policy
3. In your Rules, state that voting counts for a percentage of the contest
4. State that you reserve the right to adjust votes if fraud is suspected
5. Log everything!
6. Require email addresses for giveaways

17. Additional information ShortStack's
eBook will cover
● Why it's important to be Liked
● 15 interactive Facebook status updates
● What not to post on Facebook (aka how not to lose fans)
● How apps work and the benefits they provide to Pages
● How to choose an image for the best post engagement
● Ways to effectively fan-gate an application
● Facebook advertising
● The best online recommended resources
● Glossary of 51 common social media terms
● and more...

18. ShortStack's Resources
Pre-order ShorStack's free eBook here: Go
Blog: http://www.shortstack.com/blog/
Facebook: https://www.facebook.com/shortstacklab
Twitter: https://twitter.com/ShortStackLab
Youtube: http://www.youtube.com/shortstacklab
ShortStack University: http://www.youtube.com/shortstackuniversity
Pinterest: http://pinterest.com/shortstacklab/