Air Arabia was founded in 2003 in Sharjah, UAE by Adel Abdulla with two Airbus A320 jets. It has become one of the largest low-cost carriers in the Middle East through cost-cutting practices and efficient use of the A320 aircraft. The A320 provides comfort, efficiency, and allows for more flights daily. Air Arabia focuses on making flights affordable for average consumers and providing good passenger service. It has received several awards and has expanded to serve over 100 destinations, achieving profits of $135 billion in 2014 with 40 million customers carried.
4. Adel Abdullah started with just 2 airbus A320
jets as the UAE’s third airline
A semi government startup
Started to establish its position in Low Cost
6. Due to its cost cutting
practices, It is one of the
largest LCC
It was made for this man
7. Their target was 85% of the regional consumers who cannot afford normal flights
8. Due to its policies and strategies, it
became the largets LCC in middle east
9.
10. The airline uses universally used
A320 jets to lower training cost
High efficiency principles
Non fluctuatong prices due to fuel
hedging strategy
11. How did the A320 jets helped
them to achieve their goal?
12. It has comfort and
efficiency
Larger cabin space
Wide aisle
Larger flying hours everyday
It has the best legroom offered by any of its competitors
13. It has fleet of 39 Airbus A320 and 44
more to be added
16. Serving passengers is their motto and their crew members are
dedicated and view passenger’s comfort as key to company’s success!
17. Air Arabia received Skytrax’s world airline
award for best LCC in MENA
It also received the Aviation business awards for low cost carriers for three consecutive
years
Airline business award at the airline strategy awards 2014
CEO of the airline was named airline CEO of the year twice by aviation business
18. •Achieved a net profit of $135 billion in 2014
•40 million customers
19. Air Arabia has a wide developed network of flights covering more than 100 destinations
20. SUMMARY
1.Introduction
2.How it became market leader
3.Marketing plan
4.Information about its flights A320
5.Why it overcame its competitors
6.Passenger services
7.Revenue
8.Network
21. Created by Shubham Hinge, NIT Nagpur during
a marketing internship by prof. Sameer Mathur,
IIM Lucknow.
(See www.IIMInternship.com)