1. Social Media the Missing Piece of the Puzzle
Shunquetta Goins

2. Discussion Points Outline
Finding that piece of the puzzle
Item 1 Discussion Item One – Introduction
Item 2 Discussion Item Two – What is Social Media?
Item 3 Discussion Item Three – What are the benefits of using social
media?
Item 4 Discussion Item Four – Social Media Plan.
Item 5 Discussion Item Five – The Bottom line
Item 6 Discussion Item Six – Conclusion

3. Introduction

4. What is Social Media?

5. Benefits of Social Media
Branding
Increase of Customer loyalty
Product Attention
Competition
Financial Gain

6. What’s the plan?
Social Media Plan (the missing puzzle piece)
• Listen
• Plan
• Strategy
• Tools

7. Social Media facts to keep in mind…
• In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia
• Social media accounts for ~ 25% of all time spent online over 35 minutes per hour – Nielsen
• Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including
YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
• 64% of Facebook users have liked a brand on Facebook – ExactTarget
• By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account –
TIME (12/7-1/3 edition)
• Facebook’s fastest growing demographic is 17-35 year olds – TIME
• 46% of Internet users worldwide interact with social media on a daily basis -TNS
• 25% of social media users are more likely to look into a brand advertising on social media –
Adology
• 15% of these users are more likely to purchase from social media advertisers – Adology
• Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl
ad - Social Media Case Studies, Stories, Perspectives
www.tech-spectrum.net

8. The Bottom line $$$$

9. In conclusion
Let’s put all the pieces of the puzzle together and tackle the
roadmap to Social Media success

10. Looking forward to placing that piece of
your success!