Growth hacks

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Siddhi

Slides from talk at TiE Chennai

Technologie Business

Growth
Hacks
Siddharta Govindaraj
siddharta@tourmyapp.com

User Lifecycle
Acquisition
↓
Activation
↓
Retention
↓
Referral
↓
Revenue
This presentation →
Dave McClure’s
AARRR Metrics
Tour My App →

Undercover Virality
I love you. Get your free Hotmail
email

Hacking SEO
Scraped data off support sites to build
the initial content and ranked higher for
keywords than the official forums
Embed an image on your homepage to
increase your free plan
Every embed on another site contains a
HTML link back to the site

Just Faking It
Fake users to simulate a large amount of
activity

Questions?
Siddharta Govindaraj
siddharta@tourmyapp.com
My Company: Tour My App
http://tourmyapp.com
@tourmyapp
facebook.com/tourmyapp

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Growth hacks

1. Growth Hacks Siddharta Govindaraj siddharta@tourmyapp.com

2. What the heck is growth hacking?

3. Marketing + Tech

4. User Lifecycle Acquisition ↓ Activation ↓ Retention ↓ Referral ↓ Revenue This presentation → Dave McClure’s AARRR Metrics Tour My App →

5. Hacks to acquire users

6. Undercover Virality I love you. Get your free Hotmail email

7. Riding a Platform + + + +

8. Hacking SEO Scraped data off support sites to build the initial content and ranked higher for keywords than the official forums Embed an image on your homepage to increase your free plan Every embed on another site contains a HTML link back to the site

9. Just Faking It Fake users to simulate a large amount of activity

10. Questions? Siddharta Govindaraj siddharta@tourmyapp.com My Company: Tour My App http://tourmyapp.com @tourmyapp facebook.com/tourmyapp