Presentation from Pitch Refinery 2012, an overview of the new expectations of the social web, as well as some key social media dos and don'ts for business.

1. creating
gravity
social as the perpetual pitch
Amber Naslund
@SideraWorks | @ambercadabra

2. personality

3. responsiveness

4. accountability

5. do less...
Do Less of These Things

6. looking for
shortcuts

7. social media
scattershot

8. being
that guy

9. relying on
rented land

10. ships
selling

11. collecting people
like marbles.

12. worrying about
everyone else

13. do more...

14. fix the
foundation

15. pay
attention.

16. be
prepared

17. get
aligned

18. operate like a
laboratory

19. create
attraction.

20. walk
in their
shoes

21. learn to
adapt.

22. be
helpful.

23. workshop
time!workshop!

24. what scares you?

25. your
strengths

26. who do you
admire?

27. questions?questions?
@ambercadabra

28. thanks.
Amber Naslund
@SideraWorks | @ambercadabra